Digital Marketer

Role & responsibilities

Job Title:

Experience:

Location:

Employment Type:

Timing:

Job Summary:

Key Responsibilities:

• Lead Generation:

  Develop and execute

  demand generation

  strategies to attract high-quality leads using

  Google Ads

  ,

  LinkedIn Campaign Manager

  , and

  cold outreach

  techniques.

• Targeted Campaigns:

  Plan and execute

  audience-segmented

  campaigns using

  Pay-Per-Click (PPC)

  ,

  Account-Based Marketing (ABM)

  , and

  sales funnel optimization

  strategies.

• Social Media Marketing:

  Create and manage

  content calendars

  for platforms like

  Facebook, Instagram, LinkedIn, Twitter

  , leveraging

  user-generated content (UGC)

  and

  influencer marketing

  to boost engagement.

• Remarketing/Retargeting:

  Implement

  Facebook Pixel

  ,

  Google Tag Manager (GTM)

  , and

  dynamic retargeting ads

  to re-engage potential leads and improve

  conversion rates

  .

• SEO/SEM:

  Conduct

  keyword research

  , optimize website content for

  search engine rankings

  , and manage

  Google Ads & Display Network

  campaigns.

• Analytics & Optimization:

  Monitor campaign performance using

  Google Analytics 4 (GA4)

  ,

  heatmaps (Hotjar, Crazy Egg)

  , and conduct

  A/B testing

  for continuous improvement.

• Email Marketing:

  Design

  email drip campaigns

  using platforms like

  Mailchimp

  and implement

  cart abandonment

  strategies to boost conversions.
• Collaborate with

  content

  ,

  design

  , and

  sales teams

  to ensure consistent brand messaging across all campaigns.

Requirements:

• Bachelors degree in Marketing, Business, Communications, or a related field
• 0-3 years of hands-on experience in

  digital marketing

  with a focus on

  lead generation

  ,

  targeted campaigns

  , and

  remarketing

• Proficiency in tools like

  Google Ads

  ,

  Meta Ads Manager

  ,

  LinkedIn Ads

  ,

  Google Tag Manager

  , and

  SEO platforms

  (

  SEMRush, Ahrefs, Moz

  )
• Strong knowledge of

  retargeting strategies

  ,

  audience segmentation

  , and

  CRM systems

  (

  HubSpot, Salesforce, Zoho

  )
• Experience with

  UTM tracking

  ,

  URL builders

  , and

  marketing KPIs

• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills

Preferred Skills:

• Certification in

  Google Ads

  ,

  Google Analytics

  , or

  Facebook Blueprint

• Experience with

  A/B testing

  ,

  landing page optimization

  , and

  conversion rate optimization (CRO)

social media schedulers