Digital Marekting Specialist

2 years

2 - 6 Lacs

Posted:19 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Part Time

Job Description

About the Role:
We are hiring a Media Buyer to run high-impact paid campaigns in the VSL/Nutra/Ecom space across platforms like Meta, Google, or Native. You should be experienced in launching and optimizing local funnels, managing $10K+ in daily spend, and actively contributing to creative brainstorming that fuels performance.


Key Responsibilities:
  • Launch and scale VSL campaigns tailored to local audiences and market trends.
  • Manage and optimize daily ad budgets of $10K+, with a focus on profitability (CPA, ROAS).
  • Collaborate with creative teams to brainstorm hooks, scripts, and ad concepts.
  • Execute structured A/B testing on ads, prelanders, and landing pages.
  • Track and report on key metrics: CTR, CPV, CVR, AOV, and upsell rates.
  • Stay on top of compliance standards and platform-specific ad policies.
  • Reverse engineer competitor or spying ads.

Requirements:
  • 2+ years of experience running paid campaigns for VSL funnels in Nutra or Ecom.
  • Hands-on experience with Meta Ads, Google Ads, or Native platforms.
  • Proven success scaling local offers with $10K+/day ad budgets.
  • Strong creative instincts — you understand what audiences respond to.
  • Experience working in cross-functional teams (creative, tech, and copy).

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