Digital Experience Executive

Company Profile:

Hira Group is a pioneer and a leader, that caters to industrial segments across MENA such as HVAC, MEP, Civil Construction, Infrastructure, Aluminum, Glass, Marine, Commercial, Residential and Industrial projects. In the past 4 decades, Hira Group has successfully emerged and expanded its activities in trading and customer base in GCC, India, Southeast Asia, Americas, Australia, New Zealand and Africa. We provide our customers with the most innovative and flexible solutions for their needs in the building and construction industry. We have invested in some of the best technologies in production for our HVAC, Rubber, Adhesive Tapes and Insulation business to provide our customers with the highest quality products in our industry. For more information please go through www.rhira.com

Job Title: Digital Experience Executive

Location Pune (Baner) Work From Office

Role Overview:

We are looking for a Digital Experience Executive who will take full ownership of Hiras digital touchpoints across its portfolio of brand websites. This role is central to enhancing user experience (UX), optimizing digital performance, managing WordPress sites, and aligning all digital activity with lead generation goals.

The ideal candidate brings 5-8 years of hands-on experience, deep knowledge of WordPress, Google Ads, Google Analytics, and a passion for digital growth. Strong communication and cross-functional collaboration skills are essential.

Key Responsibilities:

Website Management & Optimization

• Manage all brand websites (WordPress), ensuring responsiveness, performance, and technical uptime
• Build, update, and optimize landing pages, banners, product pages
• Ensure multilingual site functionality (Arabic, Vietnamese, English)
• Conduct regular performance audits and page speed tests using Lighthouse or GTMetrix
• Maintain structured site architecture and a seamless UX

Digital Campaign Integration

• Support the marketing team with dedicated landing pages for paid campaigns
• Integrate tracking codes, pixels, and conversion events for Google Ads, LinkedIn, Meta
• Implement UTM tagging and campaign goal setup for consistent performance tracking
• Coordinate content publishing schedules with campaign timelines

Analytics & Reporting

• Maintain Google Analytics 4 (GA4), Google Tag Manager, and Looker Studio dashboards
• Track web traffic, goal completions, bounce rates, heatmaps, and behavioral flows
• Analyze and report performance across campaigns, regions, and content types
• Translate insights into actionable UX and conversion recommendations

AI & Automation Support

• Explore and integrate AI tools to improve personalization, form autofill, or content suggestions
• Utilize AI-based analytics for deeper audience and content performance insights
• Support automation of data dashboards, content triggers, or campaign routines

SEO & Digital Growth

• Conduct on-page and technical SEO audits using Semrush, Screaming Frog, or Ahrefs
• Optimize page titles, URLs, meta descriptions, and internal linking
• Track keyword ranking movement and competitors' digital performance
• Build monthly SEO reports and lead recommendations

Preferred Candidate Profile

• Bachelors degree in Digital Marketing, IT, or related discipline
• 5–8 years of experience managing WordPress websites and digital performance
• Strong command of Google Ads, GA4, Google Tag Manager, SEO tools, and heatmap analytics
• Skilled in building user-first websites with mobile-first responsiveness
• Confident communicator with a proactive and analytical mindset
• Experience with B2B products or multi-brand environments preferred

Desirable:

• Basic HTML/CSS/JavaScript knowledge.
• Experience in integrating CRM (Zoho/HubSpot) with digital forms will be added advantage.
• Exposure to AI tools for content or campaign optimization.
• Google Ads or GA4 certification.