Digital Engagement Specialist

3 - 5 years

5 - 7 Lacs

Posted:None| Platform: Naukri logo

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Job Type

Full Time

Job Description

We are hiring a Digital Engagement Specialist Who understands Gen Z behavior, can write scroll- stopping ad copy, design compelling creatives, and manage high-converting paid ad campaigns on Instragram and Facebook,

You will own the entire funnel from ad ideation to lead generation with data-driven decision-making and creativity combined.

Role & Responsibilities:

  • Create, curate, and manage engaging content across social media, website, and email campaigns.
  • Plan and execute digital campaigns to boost brand awareness and audience engagement.
  • Manage and grow online communities by responding to comments, messages, and queries.
  • Track, analyze, and report digital engagement metrics using analytics tools.
  • Monitor industry trends, hashtags, and competitor activities to optimize strategy.
  • Collaborate with marketing and creative teams for campaign execution.
  • Coordinate and support online events, webinars, and live sessions.
  • Ensure brand consistency and compliance with platform guidelines.
  • Engage with influencers, partners, and brand advocates for collaboration opportunities.
  • Suggest and implement new strategies to improve audience interaction and retention.

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IVY Overseas logo
IVY Overseas

Higher Education

Hyderabad Telangana

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