Digital Content Specialist

Role Overview: As a Digital Content Specialist at Quinnox, you will play a key role in driving organic visibility and engagement through SEO-driven content creation. Your primary responsibility will be to develop and execute content strategies aligned with Quinnox's demand generation goals, targeting specific industries, personas, and buying stages. You will be responsible for creating high-impact, original content across various formats such as blogs, articles, case studies, and web copy. Additionally, you will write thought leadership narratives around emerging technologies like AI, Cloud, Data Analytics, Automation, and Enterprise Solutions, aligning them with Quinnox's brand positioning. Collaboration with design, demand generation, and product marketing teams will be essential to create cohesive, conversion-driven assets. Your performance will be measured using various tools like Google Analytics, Google Search Console, Hubspot, SEMrush, and Ahrefs to refine content strategies. Key Responsibilities: - Drive organic visibility and engagement through SEO-driven content that ranks, resonates, and converts. - Develop and execute content strategies aligned with Quinnox's demand generation and ABM goals. - Create high-impact, original content across formats like blogs, articles, case studies, and web copy. - Write thought leadership narratives around AI, Cloud, Data Analytics, Automation, and Enterprise Solutions. - Optimize all content for SEO and LLM performance using keyword strategy, metadata, and best practices. - Collaborate with design, demand generation, and product marketing teams to create cohesive, conversion-driven assets. - Measure performance using Google Analytics, Google Search Console, Hubspot, SEMrush, Ahrefs, and other tools to refine content strategies. Qualifications Required: - 3-5 years of experience in B2B content writing for technology, IT services, or digital transformation domains. - Strong ability to simplify complex tech concepts into engaging, human-centric narratives. - Proven expertise in writing about emerging technologies such as AI, Cloud, Data, Automation, and Enterprise IT. - Understanding of SEO principles and performance analytics. - Experience working in cross-functional marketing environments, preferably in enterprise IT or SaaS. - A growth mindset, creativity, and a knack for connecting technology with business outcomes.,