Digital Content Management Analyst

Skill required: Marketing Operations - Digital Asset Management (DAM)

Designation: Digital Content Management Analyst

Qualifications:Any Graduation

Years of Experience:3 to 5 years
About AccentureAccenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designConsists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets

What are we looking for? Prepare a long-term plan for categorizing, indexing and archiving all content and information resources, whether they be generated in-house or derived from third-party agentsDevelop a comprehensive taxonomy for organizing information resources based on business goals and requirements from stakeholders Assess, recommend, and purchase corporate library development tools as required, and track new standards and methodologies Compile and maintain a detailed inventory of existing electronic and print marketing tactic resources, and identify knowledge gaps and make recommendationsProperly select and annotate a large volume of media into the digital asset management system to facilitate retrieval and use in productionEvaluate digital assets for archiving, research rights issues, and maintain quality control of archiving operationsSupport effective working relationships with SBUs, Corp. Marketing & Sales as well as cross-functional working relationshipsMaintain relationship with DAM vendor, specifically on technical support and training issuesDefine requirements / criteria for all final assets to be approved for the DAM and communicate to all internal and external business partners delivering final assetsExperienced in one or more digital asset management technologiesAbility to design systems for tagging images and cataloging taxonomyKnowledge of Adobe Creative Cloud softwareKnowledge of Capture One (for photo assets)In-depth knowledge of file formats (print, digital, and video) Basic knowledge of Search Engine Optimization (SEO)Organizational skills to develop a successful strategy that expands future digital content discovery and delivery to the CMS Basic knowledge of talent contracts and Rights Management Working knowledge of media usage rights terminologyFamiliarity with legal approval processes in the licensing industryProblem solving and research skillsProject management skillsAbility to work under pressure and to work on multiple projects concurrentlyExcellent organizational and communication skills Effective verbal and written communication skills Demonstrates collaborative and professional work ethic Willingness to be flexible and respond to quickly changing priorities

Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts
 Qualification 
Any Graduation