Digital Content Designer

Roles and responsibilities

• Create content: Design and produce a wide variety of content, including text (UX copy, articles), visuals (graphics, infographics), videos, and interactive elements for websites, apps, and social media.
• Strategize content: Develop and implement content strategies and style guides that align with user needs and brand objectives.
• Conduct research: Use data and user feedback from methods like user research and usability testing to inform content decisions.
• Collaborate across teams: Work closely with product managers, UX designers, developers, and marketing to ensure content integrates seamlessly with the overall product design.
• Optimize content: Ensure content is consistent, on-brand, and optimized for search engines (SEO) and user experience.
• Maintain and update: Manage and update content using content management systems (CMS) and oversee content throughout its lifecycle.
• Ensure accessibility: Design content that is accessible to all users, including those with disabilities.

Essential skills and qualifications

Hard skills

• Writing and editing: Strong, user-centric writing skills with a focus on clarity, conciseness, and scannable content.
• Design software: Proficiency with design and prototyping tools such as Figma (Good to have) and the Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro) must have.
• User experience (UX): A solid understanding of UX principles and how to apply them to content creation, including knowledge of information architecture.
• Content management systems (CMS): Experience working with content management platforms to publish and manage digital content.
• Search engine optimization (SEO): Knowledge of best practices for optimizing digital content to improve visibility in search results.
• Digital media production: Experience creating and editing different media types like video, audio, and graphics.

Soft skills

• Collaboration: The ability to work effectively with cross-functional teams, including developers, designers, and marketers.
• Problem-solving: A proactive mindset for identifying design and content issues and developing creative solutions.
• Communication: Exceptional verbal and written skills for presenting ideas and feedback to stakeholders.
• Adaptability: The flexibility to work in a fast-paced, iterative, and evolving digital environment.
• Data analysis: Using data and analytics to inform content decisions and measure performance.

Typical qualifications

While specific requirements vary by company, common qualifications include:

• Education: A bachelor's degree in a relevant field such as Communications, Design, Marketing, or English.
• Experience: A portfolio demonstrating relevant experience in content creation, UX writing, or digital design.
• Certifications: Professional certifications in UX design, content strategy, or specific design software can be beneficial.

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

• Flexible schedule
• Health insurance

Work Location: Remote