Digital Content Creator

1. YouTube Management and Video Editing

• Edit and manage long-form YouTube videos (lessons, tutorials, explainer videos)

• Create short-form content like Reels and Shorts from educational videos

• Add professional subtitles, transitions, thumbnails, SEO titles, and descriptions

• Grow the YouTube channel visibility organically

2. Social Media Management

• Handle and grow official pages on Instagram, LinkedIn, YouTube, WhatsApp Business, and more

• Manage the LinkedIn account professionally, including:

• Creating educational and promotional posts for LinkedIn

• Managing engagement (likes, comments, shares)

• Increasing profile visibility and brand presence among parents, students, and education professionals

• Build and execute monthly content calendars across all platforms

• Drive consistent audience engagement and follower growth

3. Paid Ad Campaigns & Digital Marketing

• Plan and run effective Google Ads and Meta Ads (Facebook + Instagram)

• Define target audiences and optimize ads for lead generation

• Monitor campaign performance and adjust for better reach and conversions

4. Research & Trend Analysis

• Stay updated with the latest education industry trends, student apps, and teaching innovations

• Suggest new tools, strategies, and content formats for better reach and engagement

• Present monthly research updates and new ideas to the founder

5. Broader Digital Presence

• Help set up and manage Telegram channels, Quora presence, Google My Business listing, etc.

• Identify new platforms for expansion based on student behavior and trends

Requirements:

• Minimum 4+ years of proven experience in:

• YouTube content creation and management

• Social media marketing and engagement, especially Instagram and LinkedIn,Manage campaigns on LinkedIn & YouTube

• Google Ads and Meta (Facebook/Instagram) Ads

• Video editing using tools like CapCut, Canva, or Adobe Premiere Pro,Edit videos, audio & process visuals

• Strong English communication and content writing skills

• Ability to think creatively, edit professionally, and manage brand voice

• Passion for education, technology, and student engagement

Nice to Have:

• Past experience working in an edtech company or education-focused startup

• Knowledge of SEO, blogging, or website content management

• Graphic design skills (Canva, Photoshop, or Figma)

What We Offer:

• Opportunity to work closely with the founder and shape the brand

• Creative freedom and space to experiment and innovate

• Flexible remote working hours

• A chance to grow into a leadership role as the company scales

• Mission-driven culture focused on making a real impact in education

Compensation:

• Competitive, based on experience and skills