Digital and Web Analytics Engineer

Job Type-

Desired Skills:

Required Skills & Experience -

• Proven expertise (5+ years) implementing and managing large-scale web analytics using tools such as: Adobe Customer Journey Analytics, Adobe Analytics, Adobe Launch, Adobe Target, Google Analytics, Google Tag Manager, Tealium, Snowplow, etc.
• Expertise in Adobe Analytics - Adobe Customer Journey Analytics Migrations, and migration from app measurement framework to Web SDK

Working knowledge of:

• Adobe Launch (Tag Management)
• Adobe Analytics & Customer Journey Analytics
• Major advertising platforms: Google, Facebook, LinkedIn, Epsilon
• Experience integrating and supporting MarTech/ad-tech platforms (6sense, Adobe Target, etc.), and rapidly onboarding new vendor solutions.
• Demonstrable ability to build and maintain dashboards/reports in Adobe Analytics, Adobe CJA and Tableau.
• Strong experience with hit-level querying in Adobe Customer Journey Analytics and customer-level data analysis.
• Hands-on experience with Event Driven DataLayer development (with and without tag management).
• Experience with tag deployment based on consent frameworks, specifically OneTrust.
• Strong analytical, project management, and written/verbal communication skills
• Strong programming skills in JavaScript, HTML/CSS, Python, SQL
• Familiarity with HTML, variable mapping, cookies, server call types, link tracking, identity management, packet sniffing.
• Ability and willingness to work independently across all phases of the analytics implementation lifecycle.
• Ability to work within an Agile development framework and communicate across non-technical and technical stakeholder groups

Roles and Responsibility

• Support demand generation teams with new reporting and third-party tracking requests (across media vendors such as Google, Facebook, LinkedIn, Epsilon, etc.).
• Implement and update Adobe CJA and Analytics/tracking scripts, variables, and integrations using Adobe Launch, ensuring accurate mapping, server call types, cookies, dataLayers, and identity management across web properties.
• Quickly onboard and integrate new ad-tech and third-party vendors (e.g., 6sense, Adobe Target, LinkedIn, Facebook, Google, etc.).
• Develop and maintain dashboards and reports in Adobe Analytics and Tableau to provide actionable insights for marketing stakeholders.
• Monitor and ensure data accuracy and integrity across our analytics platforms via ongoing QA, automation scripts, and outage detection.
• Support end-to-end QA cycles: completing user acceptance testing (UAT), validating data integrity, and confirming reporting accuracy on new and updated implementations.
• Conduct ad-hoc analyses (in Adobe CJA, Adobe Target, Adobe Analytics, Snowflake, and Tableau) to support marketing and product teams.
• Maintain integration with OneTrust to ensure analytics tags are deployed only after proper visitor consent is granted.
• Advise on data privacy best practices: Stay up-to-date with GDPR/privacy regulation changes and ensure ongoing compliance.
• Collaborate within an Agile framework and communicate cross-functionally with teams across the enterprise.