Design Researcher

Job Description

Ability to understand and comprehend a client Brief into a research brief taking into consideration the context of User, Category, Product, Business. Research Planning Ability to create a research plan including: Preparation of research screeners, identifying the intended profiles for user interviews Coming with the discussion guides for achieving desired design insights tailored for multidisciplinary design verticals Conduct Research Experience of regularly using Design Research methods Craft user persona, Trend Mapping & Analysis, Outline customer journey mapping Customer Journey mapping & Scenario Mapping Understanding of Brand Archetype & Need Scope Framework and its application in B2B and B2C contexts Familiarity with market research nomenclature and processes Primary Research Conduct focus groups, surveys, interviews, and use other data collection methods to gather information about target audiences Ability to conduct ethnographic Research Secondary Research Compilation and extraction of external data sources and channels. Summary and Synthesis of existing data reports across sectors and categories, implications on design outcomes Competition and Bench marking Include Pattern (category codes) identification, Consumer insight awareness. Draw Insights Use data to identify trends, patterns and preferences to inform the design process. Draw insights from consumer, category, cross discipline learning, trends and business needs. Distinction in understanding research across communication design, product design and innovation and experience design. Present Findings