49 Database Marketing Jobs

Job Title - GN - SONG - MT Industry-High Tech- Senior Manager Management Level :6 Senior Manager Location:Gurgaon, Mumbai, Bangalore, Gurgaon, Pune, Chennai, Hyderabad Must have skills: Data driven marketing, Omni-channel marketing, Generative AI, Marketing Technology, Growth marketing Good to have skills:Marketing Job Summary : We are looking for a dynamic and analytical professional to join our Strategy & Consulting practice focused on the High Tech industry . In this client-facing role, you will help some of the worlds most innovative technology companies solve their most complex business challenges and capitalize on emerging opportunities. Youll work at the intersection of strategy, technology, and operationspartnering with clients to develop actionable strategies that deliver real business value. Roles & Responsibilities: Lead or support strategic consulting engagements for high tech clients, including market entry, product strategy, operating model design, and digital transformation. Work on client engagements focused on digital transformation, marketing transformation, operating model redesign, growth strategy and market expansion strategy, and innovation within the high tech industry. Conduct primary and secondary research, financial and business analysis, and benchmarking to support strategic recommendations. Collaborate with client stakeholders, internal teams, and senior leadership to co-create strategies and transformation roadmaps. Translate complex business issues into clear problem statements and actionable insights. Support or lead the development of client deliverables including presentations, models, and strategic frameworks. Stay ahead of emerging trends in the high tech sector, including AI/GenAI, cloud,SaaS, and platform-based business models. Contribute to business development efforts by preparing proposals, thought leadership, and client pitches. Provide solutions for complex client problems across marketing areas, providing subject matter expertise on high tech industry. Build relationships with key client decision-makers and act as a trusted advisor on all aspects of marketing strategy. Manage projects - plan, execute, and deliver them successfully. This includes managing timelines, budgets, resources, and coordinating cross-functional teams. Lead business development efforts, develop proposal responses, build marketing assets and accelerators, POVs for Hi-Tech industry. Work in a team of seasoned professionals & use relevant tools to develop business cases, strategic assessments, published written materials. Key Skills: Strong understanding of one or more high tech domains:enterprise software, consumer electronics, telecom, cloud, AI, GenAI Excellent problem-solving skills, business acumen, and a structured thinking approach. Outstanding written and verbal communication skills, with a knack for executive storytelling and slide creation (PowerPoint, Miro, etc.).Strong understanding of key marketing value levers, metrics. An understanding of the various avenues available to drive innovative user experiences. A fundamental understanding of the functioning of a marketing technologies and how they enable marketing strategies Strong project management skills to be able to motivate a team and make them in line with the strategic goals of a project. Strong analytical skills to bring clarity to complex issues and gather data-driven insights. Ability to effectively team with others in a large, global organization. Excellent communication, interpersonal skills, and presentation skills with an aptitude for compelling storytelling An ability to communicate actionable insights, trends and measure performance. In addition, to excel at the role, you will also need to have. An ability to work with the leadership to support business development and thought leadership. Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations. Strong communication and presentation skills to share the perfect pitch with key stakeholders. Strong client handling skills to develop, manage and deepen relationships with key stakeholders. Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals. Possess strong leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members. Additional Information: An opportunity to work on transformative projects with key G2000 clients Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed responsible business into everythingfrom how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Our Company | Accenture Qualification Experience: Overall experience of 10+ years in leading the development of transformative marketing strategies or leading marketing teams to execute integrated marketing plans Proven experience managing large-scale strategic engagements and senior client relationships. Strong network and understanding of high tech sub-sectors (e.g., SaaS, cloud, semiconductors, consumer tech, or enterprise platforms). Demonstrated track record in business development and revenue growth. Experience in working with C-suite level within existing organization / client organizations. Educational Qualification: MBA from a tier 1 institute is preferred with bachelors degree in marketing, journalism, communications, or a related field

Job Title :Content Strategy and Activation + Senior Manager + Strategy & Consulting Global Network Song Management Level :07 - Senior Manager Location :Mumbai, Bangalore, Gurgaon, Hyderabad, Pune or Chennai offices Must have skills :Content Strategy, Data Driven Marketing, Omni-Channel Marketing Activation Good to have skills :SEO, DCO, Social Listening, Influencer Marketing, Native Content Marketing, UGC Strategy Job Summary As a Content Strategy and Activation Senior Manager, you will be responsible for creating, owning, and driving the content strategy and activation agenda for the clients. Your typical day will involve working with the client team, analyzing consumer personas and market/competitors, and developing solutions to meet business requirements. Roles & Responsibilities Define the overall content strategy and activation agenda for the client, in collaboration with the client team and other project stakeholders. Conduct research and analysis on consumer personas and market/competitors and develop and lead the content marketing strategy and execution across channels. Manage a team of brand strategists, content strategists, copywriters, content writers, graphic designers, and senior creative leaders to implement the strategy and deliver business outcomes for the client. Create content marketing strategies and marketing plans for content distribution across all channels (including owned and paid media) and devices and create roadmap for required tech architecture, ROI measurement for content efforts. Design and execute processes for DCO (Dynamic creative optimization), landing page optimizations to scale the traffic and leads from organic search. Use data/insights for informed content decisions, measure results, and identify opportunities for audience and traffic growth. Measure and report on the effectiveness of the content marketing programs. Define, implement, and optimize SEO strategies (on-page and off-page). Manage projects to plan, execute, and deliver content initiatives successfully. This includes managing timelines, budgets, resources, and coordinating cross-functional teams. Build relationships with key client decision-makers and act as a trusted advisor on all aspects of brand and creative strategy. Work in a team of seasoned professionals using relevant tools to develop business cases, strategic assessments, and published written materials. Drive business development efforts and thought leadership in the content strategy, content supply chain, and digital marketing space. Understand content management systems like AEM, Sitecore, etc. Professional & Technical Skills Proficiency in Content Strategy, Data Driven Marketing, Omni-Channel Marketing Activation Strong understanding of Marketing, Digital Marketing, and branding fundamentals Ability to devise customer personas and map them to user journeys Familiarity with content strategy frameworks like Hero-Hub-Hygiene Knowledge of Influencer Marketing, Native Content Marketing, UGC Strategy Experience using Social Listening tools to tailor content strategy Understanding of digital metrics (reach, impressions, engagement rate, etc.) Ability to tailor content based on channel data insights Understanding of copy, content, design, and E2E content supply chain Awareness of content trends across social platforms Experience collaborating with creative teams and performance marketing Knowledge of SEO, keyword research, and CMS platforms Strong storytelling and leadership skills Adaptability to new digital technologies Additional Information Strong educational background and proven track record in content strategy and activation Experience working across industries and with senior stakeholders Ability to lead teams across geographies and skill sets This position is based at our Mumbai, Bangalore, Gurgaon, Hyderabad, Pune or Chennai offices About Our Company |https://www.accenture.com/in-en/careers Qualification Experience :Minimum 12 year(s) of experience is required Educational Qualification :MBA from a tier 1 institute with preferably bachelors degree in marketing, journalism, communications, or a related field

IDEAL DELIGHT SERVICES is looking for Digital Marketing Manager to join our dynamic team and embark on a rewarding career journey Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Collaborates with internal teams to create landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels. Collaborates with agencies and other vendor partners. Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate.

Responsibilities: * Cold call leads, qualify prospects * Conduct market research, analyze data * Build database through LinkedIn & email campaigns * Generate sales leads via online methods * Execute mass mailings with precision

Drunch Footwear is looking for Digital Marketing Manager to join our dynamic team and embark on a rewarding career journey Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Collaborates with internal teams to create landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels. Collaborates with agencies and other vendor partners. Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate.

Manage and support the Delivery Operations Team by implementing and supporting ETL and automation procedures. Schedule and perform delivery operations functions to complete tasks and ensure client satisfaction. ESSENTIAL FUNCTIONS: Process data conversions on multiple platforms Perform address standardization, merge purge, database updates, client mailings, postal presort. Automate scripts to perform tasks to transfer and manipulate data feeds internal and external. Multitask ability to manage multiple Jobs to ensure timely client deliverability Work with technical staff to maintain and support an ETL environment. Work in a team environment with database/crm, modelers, analysts and application programmers to deliver results for clients. REQUIRED SKILLS: Experience in database marketing with the ability to transform and manipulate data. Experience with Oracle and SQL to automate scripts to process and manipulate marketing data. Experience with tools such as DMexpress, Talend, Snowflake, Sap DQM suite of tools, excel. Experience with Sql Server : Data exports and imports, ability to run Sql server Agent Jobs and SSIS packages. Experience with editors like Notepad++, Ultraedit, or any type of editor. Experience in SFTP and PGP to ensure data security and protection of client data. Experience working with large scale customer databases in a relational database environment. Proven ability to work on multiple tasks at a given time. Ability to communicate and work in a team environment to ensure tasks are completed in a timely manner MINIMUM QUALIFICATIONS: Bachelor's degree or equivalent 5+ years experience in Database Marketing. Excellent oral and written communication skills required.

GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the digital mandates of several iconic national/MNC brands. Job Summary: We are seeking a talented and experienced Performance Marketing Manager to join our dynamic team. The ideal candidate will have a proven track record in digital marketing and a deep understanding of performance-driven strategies, particularly within the real estate sector. This role requires a data first thinker who can develop and execute innovative campaigns to drive customer acquisition and retention. Performance Marketing/Paid Media Manager is responsible for creating and delivering great digital campaigns. Performance Marketing/Paid Media Manager is expected to look at the measurement protocol, event tracking, custom dimensions, database marketing, marketing automation, DoubleClick advertising, Programmatic advertising, Google Analytics interface. Performance Marketing/Paid Media Manager prepares and implements media plans and other deliverables while providing digital media recommendations and solutions to clients. Job Responsibilities: Create and execute strong digital media recommendations with supporting validation Develop, execute, manage maintain media plans Oversee buys, analyze campaigns, and change recommendations to maximize performance Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites Stay current with Real Estate industry trends, best practices, and competitor strategies to ensure our marketing efforts are effective and competitive. Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests Manage the testing, QA, QC, and debugging of tracking pixels Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance Take responsibility for ensuring projects are delivered on time and within budget Communicate with clients about projects both remotely, and in-person Skills Required: Ability to manage a team Strong quantitative and analytical skills Solid understanding of mathematical concepts Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc. Understanding of media concepts and terms, creative and budget requirements Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel Managing advertising pixels such as AdWords, Google Analytics, floodlights, etc. Debugging and identification of problems is essential Clear understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality Solid understanding of event tracking and how this can be used effectively Ability to create clear and insightful reports using data from Google Analytics and other data sources Excellent Excel skills are an advantage An excellent communicator and be able to present ideas, verbally and in writing Experience Required: Possess Bachelor s Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and related experience Proven experience as a Performance Marketing Manager or similar role, with a minimum of 3 to 4 years in digital marketing, preferably in the real estate industry. Experience in an agency set up would add value to the role Certification in Google Ads or other relevant digital marketing certifications is a plus. Skills Required Analytical Skill

Neogreen Ventures Pvt. Ltd is looking for Digital Marketing Professional to join our dynamic team and embark on a rewarding career journey Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Collaborates with internal teams to create landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels. Collaborates with agencies and other vendor partners. Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate.

Job Title: SEO/SEM Specialist Job Summary: We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. Job Responsibilities: Plan and execute all web, SEO/SEM, database marketing, email, social media, and paid campaigns Design, build, and maintain our social media presence Optimize copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion, and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code Collaborate with editorial and marketing teams to drive SEO in content creation and content marketing Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords Requirements and Skills: Experience with Google, LinkedIn, and Bing's services, including Analytics and Webmaster Tools Experience with Google's Keyword Tool Functional understanding of HTML, CSS, and WordPress Ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills Proven success in link building and viral strategies Ability to deploy an effective local and long-tail search strategy Deep understanding of mobile strategy and how it relates to SEO Solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO Experience in building inbound organic search traffic and improving SERPs Background in creating reports showing web analytics data and site evaluations Up-to-date, working knowledge of current, past, and projected trends in the SEO industry Familiarity with the best tools in the trade

Chinaya Banaras is looking for Digital Marketing Manager to join our dynamic team and embark on a rewarding career journey. Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Collaborates with internal teams to create landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels. Collaborates with agencies and other vendor partners. Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate.

About You You like to develop, design, and deliver solutions that deliver sustained business value from our and associated solutions You enjoy working cross-functionally across Sales, Marketing, Operations, and IT organizations for supporting the customer success organization Youre a team player and believe in building synergies across BMC to create/continually evolve one integrated customer journey. You like to innovate, and have a passion for solving business problems, to continuously improve our quality of service You have a passion for development, and challenge yourself to learn new things You know how to have fun and connect with people Professional Experience Minimum of 6+ years of Administration experience with Oracle Eloqua and different facets of Marketing Cloud Products are a plus Salesforce.com implementation and administration experience Solid understanding of web technologies, relational databases and multi-tier applications Ability to learn quickly in a dynamic environment and deliver on commitments in a timely manner Ability to mentor and train people on technical skills Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines Ability to extract and analyze data out of Oracle Eloqua and for troubleshooting and reporting Analytical skills, to critically evaluate the information gathered from multiple sources, and reconcile conflicts. Ability to translate user requests into underlying system needs, and distinguish solution ideas from requirements Strong communication and presentation skills, with ability to comfortably work with a wide range of stakeholders across all levels including senior management at the Sr. Director and VP level Proven ability to communicate and build long term relationships with a diverse set of cross-functional business partners at all levels within the organization to partner, influence, negotiate and gain commitment to accomplish shared business goals while demonstrating a customer-oriented focus. Strong attention to detail, self-starter, and ability to manage multiple complex projects simultaneously within a fast-paced matrixed environment Preferred: Oracle recognized certification Oracle Marketing Cloud E10 MS Office Suite: high level of proficiency in Excel, PowerPoint, Word, and Access

The purpose of this role is to assist with the development and operations of our database marketing solutions. The role will troubleshoot files, data, and other technology issues. The role will perform validation and on-call support. Job Description: Key responsibilities: Has a basic understanding of relational database, data warehousing and file management concepts Has a basic understanding of the SQL and data base programming language Has a basic understanding of ETL tools and concepts Has a basic understanding of job scheduling tools Oversees operational aspects (execution and monitoring) of task execution and updates Troubleshoots transmission, data loading and data validation failures Communicates effectively with clients and vendors to resolve process failures when needed Location: Bangalore Brand: Iprospect Time Type: Full time Contract Type: Permanent

The purpose of this role is to assist with the development and operations of our database marketing solutions. The role will troubleshoot files, data, and other technology issues. The role will perform validation and on-call support. Job Description: Key responsibilities: Has a basic understanding of relational database, data warehousing and file management concepts Has a basic understanding of the SQL and data base programming language Has a basic understanding of ETL tools and concepts Has a basic understanding of job scheduling tools Oversees operational aspects (execution and monitoring) of task execution and updates Troubleshoots transmission, data loading and data validation failures Communicates effectively with clients and vendors to resolve process failures when needed

The purpose of this role is to assist with the development and operations of our database marketing solutions. The role will troubleshoot files, data, and other technology issues. The role will perform validation and on-call support. Job Description: Key responsibilities: Has a basic understanding of relational database, data warehousing and file management concepts Has a basic understanding of the SQL and data base programming language Has a basic understanding of ETL tools and concepts Has a basic understanding of job scheduling tools Oversees operational aspects (execution and monitoring) of task execution and updates Troubleshoots transmission, data loading and data validation failures Communicates effectively with clients and vendors to resolve process failures when needed

We are seeking a dynamic and results-oriented Loyalty Program Manager to lead the strategy, execution, and optimization of our customer loyalty and rewards initiatives. The ideal candidate will have 3 to 6 years of experience in managing loyalty programs, CRM campaigns, and customer engagement strategies in a B2C environment.

Liaison with internal teams to define requirements and timelines to ensure the timely and accurate delivery of data elements required for projects Interpret campaign data, analyze results, and provide ongoing reports to regional and product focused Marketing teams Report on marketing KPIs such as leads, conversion rates, marketing attribution, and marketing engagement Develop, maintain, and manage advanced reporting & analytics framework, dashboards, and other BI solutions Use both qualitative and quantitative methods and tools to identify areas for improvement and optimization Translate data into viable business recommendations, present findings, and actionable insights Promote data fluency across organization by documenting and leading training sessions on marketing data best practices Overview: Work Timings: 6:30 PM IST- 3:30 AM IST Cvent is a leading meetings, events and hospitality technology provider with more than 4,800 employees and nearly 22,000 customers worldwide Founded in 1999, the company delivers a comprehensive event marketing and management platform for event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship --a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to act, embrace risk, and make decisions as if they had founded the company themselves We foster an environment that promotes agility, which means we don t have the luxury to wait for perfection At Cvent, we value the diverse perspectives that everyone brings Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections About the role: Cvent s Global Demand Center manages the technology, processes and data that generate leads and demand for Cvent s suite of products We are an internal shared services agency housing digital, email, web, and database marketing as well as full lifecycle campaign and program management and execution We are seeking a motivated and passionate data analyst that will support the Database Marketing efforts through strategic recommendations, insights, and action plans that yield higher, and more quality, conversion This role will help drive critical business decisions by analyzing key marketing metrics and designing reports In This Role, You Will: Liaison with internal teams to define requirements and timelines to ensure the timely and accurate delivery of data elements required for projects Interpret campaign data, analyze results, and provide ongoing reports to regional and product focused Marketing teams Report on marketing KPIs such as leads, conversion rates, marketing attribution, and marketing engagement Develop, maintain, and manage advanced reporting & analytics framework, dashboards, and other BI solutions Use both qualitative and quantitative methods and tools to identify areas for improvement and optimization Translate data into viable business recommendations, present findings, and actionable insights Promote data fluency across organization by documenting and leading training sessions on marketing data best practices Heres What You Need: 5+ years of experience working with databases, data analysis, and reporting Must be very proficient in Microsoft Excel Comfortable present data and findings to stakeholders Experience leading projects/initiatives in a professional setting Knowledge of SQL or other enterprise-grade database systems preferred Knowledge of the implementation, measurement and optimization of marketing campaigns is required Data visualization experience in BI tools (Tableau/Sigma), Excel, PPT and other related tools, will be a plus Fair understanding of marketing platforms and lead to opportunity cycle Must be self-motivated and enjoy a fast-paced environment, where you will work both with teams and independently Strong organizational skills and the ability to prioritize and meet deadlines This role requires strong attention to details

Plans and executes all web, SEO/SME, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs) Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Collaborates with internal teams to create landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels. Collaborates with agencies and other vendor partners. Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate. Skills and Requirements Minimum 4 years of relevant experience in digital marketing Bachelors or masters degree in marketing or a related field Proven working experience in digital marketing, particularly within the industry Demonstrable experience leading and managing SEO/SME, marketing database, email, social media and/or display advertising campaigns Experience in optimizing landing pages and user funnels Creating and maintaining client relationships Self-motivated yet customer-focused Proficient in marketing research and statistical analysis Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate Software Google Webmaster Tools, SEO Tools, Paid ads Tools Coimbatore Education Bachelors (Preferred)

Liaison with internal teams to define requirements and timelines to ensure the timely and accurate delivery of data elements required for projects Interpret campaign data, analyze results, and provide ongoing reports to regional and product focused Marketing teams Report on marketing KPIs such as leads, conversion rates, marketing attribution, and marketing engagement Develop, maintain, and manage advanced reporting & analytics framework, dashboards, and other BI solutions Use both qualitative and quantitative methods and tools to identify areas for improvement and optimization Translate data into viable business recommendations, present findings, and actionable insights Promote data fluency across organization by documenting and leading training sessions on marketing data best practices Heres What You Need: 5+ years of experience working with databases, data analysis, and reporting Must be very proficient in Microsoft Excel Comfortable present data and findings to stakeholders Experience leading projects/initiatives in a professional setting Knowledge of SQL or other enterprise-grade database systems preferred Knowledge of the implementation, measurement and optimization of marketing campaigns is required Data visualization experience in BI tools (Tableau/Sigma), Excel, PPT and other related tools, will be a plus Fair understanding of marketing platforms and lead to opportunity cycle Must be self-motivated and enjoy a fast-paced environment, where you will work both with teams and independently Strong organizational skills and the ability to prioritize and meet deadlines This role requires strong attention to details

About The Role The candidate must possess knowledge relevant to the functional area, and act as a subject matter expert in providing advice in the area of expertise, and also focus on continuous improvement for maximum efficiency. It is vital to focus on the high standard of delivery excellence, provide top-notch service quality and develop successful long-term business partnerships with internal/external customers by identifying and fulfilling customer needs. He/she should be able to break down complex problems into logical and manageable parts in a systematic way, and generate and compare multiple options, and set priorities to resolve problems. The ideal candidate must be proactive, and go beyond expectations to achieve job results and create new opportunities. He/she must positively influence the team, motivate high performance, promote a friendly climate, give constructive feedback, provide development opportunities, and manage career aspirations of direct reports. Communication skills are key here, to explain organizational objectives, assignments, and the big picture to the team, and to articulate team vision and clear objectives. Senior Process Manager Roles and responsibilities: Understand the business model on why things are the way they are, ask relevant questions and get them clarified. Breakdown complex problems in small solvable components, to be able to identify problem areas in each component. Conduct cost/benefit analysis and feasibility studies for proposed projects to aid in decision-making. Facilitate the implementation of new or improved business processes and systems. Coordinate with business stakeholders to identify gaps in data, processes and suggest process improvements. Understand and follow the project roadmap, plan data availability and coordinate with the execution team to ensure a successful execution of projects. Prescribe suitable solutions with an understanding in limitations of toolsets and available data. Manage procurement of data from various sources and perform data audits. Fetch and analyze data from disparate sources and drive meaningful insights. Provide recommendations on the business rules for effective campaign targeting. Interpret analytical results and provide insights; present key findings and recommended next steps to clients. Develop tangible analytical projects; communicate project details to clients and internal delivery team via written documents and presentations, in forms of specifications, diagrams, and data/process models. Audit deliverables ensuring accuracy by critically examining the data and reports against requirements. Collaborate on regional/global analytic initiatives and localize inputs for country campaign practices. Actively work on audience targeting insights, optimize campaigns and improve comm governance. Technical and Functional Skills: Must Have BS/BA degree or equivalent professional experience required Degree. Minimum 7+ years of professional experience in advanced analytics for a Fortune 500-scale company or a prominent consulting organization. Experience inData Extraction tools, Advanced Excel, CRM Analytics, Campaign Marketing, and Analytics knowledge- Campaign Analytics. Strong in numerical and analytical skills. Strong in Advanced Excel (prior experience with Google sheets is an added plus) Strong analytical and storytelling skills; ability to derive relevant insights from large reports and piles of disparate data. Comfortable working autonomously with broad guidelines. Passion for data andanalytics for marketing and eagerness to learn. Excellent communications skills, both written and spoken; ability to explain complex technical concepts in plain English. Ability to manage multiple priorities and projects, aligning teams to project timelines and ensuring quality of deliverables. Work with business teams to identify business use cases and develop solutions to meet these needs using analytical approaches. Manage regular reporting and ad-hoc data extract from other departments. Knowledge on analyzing digital campaigns and the tools/technologies of performance marketing. Experience with Google sheet/Excel. Good To Have Hands-on experience in digital marketing and/or 1:1 marketing in any channel; expert level knowledge in database marketing and CRM. Working knowledge in data visualization tools (Tableau, QlikView, etc.). Working knowledge of analytical/statistical techniques. Experience in Hadoop environment- Hive, Presto is a plus. Experience in Python/R. Previous consulting experience is a definite plus.

About The Role The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Senior Process Manager Roles and responsibilities: Understand the business model on why things are the way they are, ask relevant questions and get them clarified. Breakdown complex problems in small solvable components, to be able to identify problem areas in each component. Conduct cost/benefit analysis and feasibility studies for proposed projects to aid in decision-making. Facilitate the implementation of new or improved business processes and systems. Coordinate with business stakeholders to identify gaps in data, processes and suggest process improvements. Understand and follow the project roadmap, plan data availability and coordinate with the execution team to ensure a successful execution of projects. Prescribe suitable solutions with an understanding in limitations of toolsets and available data. Manage procurement of data from various sources and perform data audits. Fetch and analyze data from disparate sources and drive meaningful insights. Provide recommendations on the business rules for effective campaign targeting. Interpret analytical results and provide insights; present key findings and recommended next steps to clients. Develop tangible analytical projects; communicate project details to clients and internal delivery team via written documents and presentations, in forms of specifications, diagrams, and data/process models. Audit deliverables ensuring accuracy by critically examining the data and reports against requirements. Collaborate on regional/global analytic initiatives and localize inputs for country campaign practices. Actively work on audience targeting insights, optimize campaigns and improve comm governance. Technical and Functional Skills: Must Have BS/BA degree or equivalent professional experience required Degree. Minimum 8-10 years of professional experience in advanced analytics for a Fortune 500-scale company or a prominent consulting organization. Experience inData Extraction tools, Advanced Excel, CRM Analytics, Campaign Marketing, and Analytics knowledge - Campaign Analytics. Strong in numerical and analytical skills. Strong in Advanced Excel (prior experience with Google sheets is an added plus) Strong analytical and storytelling skills; ability to derive relevant insights from large reports and piles of disparate data. Comfortable working autonomously with broad guidelines. Passion for data andanalytics for marketing and eagerness to learn. Excellent communications skills, both written and spoken; ability to explain complex technical concepts in plain English. Ability to manage multiple priorities and projects, aligning teams to project timelines and ensuring quality of deliverables. Work with business teams to identify business use cases and develop solutions to meet these needs using analytical approaches. Manage regular reporting and ad-hoc data extract from other departments. Knowledge on analyzing digital campaigns and the tools/technologies of performance marketing. Experience with Google sheet/Excel. Good To Have Hands-on experience in digital marketing and/or 1:1 marketing in any channel; expert level knowledge in database marketing and CRM. Working knowledge in data visualization tools (Tableau, QlikView, etc.). Working knowledge of analytical/statistical techniques. Experience in Hadoop environment- Hive, Presto is a plus. Experience in Python/R. Previous consulting experience is a definite plus.

About The Role The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Senior Process Manager Roles and responsibilities: Understand the business model on why things are the way they are, ask relevant questions and get them clarified. Breakdown complex problems in small solvable components, to be able to identify problem areas in each component. Conduct cost/benefit analysis and feasibility studies for proposed projects to aid in decision-making. Facilitate the implementation of new or improved business processes and systems. Coordinate with business stakeholders to identify gaps in data, processes and suggest process improvements. Understand and follow the project roadmap, plan data availability and coordinate with the execution team to ensure a successful execution of projects. Prescribe suitable solutions with an understanding in limitations of toolsets and available data. Manage procurement of data from various sources and perform data audits. Fetch and analyze data from disparate sources and drive meaningful insights. Provide recommendations on the business rules for effective campaign targeting. Interpret analytical results and provide insights; present key findings and recommended next steps to clients. Develop tangible analytical projects; communicate project details to clients and internal delivery team via written documents and presentations, in forms of specifications, diagrams, and data/process models. Audit deliverables ensuring accuracy by critically examining the data and reports against requirements. Collaborate on regional/global analytic initiatives and localize inputs for country campaign practices. Actively work on audience targeting insights, optimize campaigns and improve comm governance. Technical and Functional Skills: Must Have BS/BA degree or equivalent professional experience required Degree. Minimum 8-10 years of professional experience in advanced analytics for a Fortune 500-scale company or a prominent consulting organization . Experience in Data Extraction tools, A dvanced Excel, CRM Analytics, Campaign Marketing, and Analytics knowledge - Campaign Analytics . Strong in numerical and analytical skills. Strong in Advanced Excel (prior experience with Google sheets is an added plus) Strong analytical and storytelling skills; ability to derive relevant insights from large reports and piles of disparate data. Comfortable working autonomously with broad guidelines. Passion for data andanalytics for marketing and eagerness to learn. Excellent communications skills, both written and spoken; ability to explain complex technical concepts in plain English. Ability to manage multiple priorities and projects, aligning teams to project timelines and ensuring quality of deliverables. Work with business teams to identify business use cases and develop solutions to meet these needs using analytical approaches. Manage regular reporting and ad-hoc data extract from other departments. Knowledge on analyzing digital campaigns and the tools/technologies of performance marketing. Experience with Google sheet/Excel. Good To Have Hands-on experience in digital marketing and/or 1:1 marketing in any channel; expert level knowledge in database marketing and CRM. Working knowledge in data visualization tools (Tableau, QlikView, etc.). Working knowledge of analytical/statistical techniques. Experience in Hadoop environment- Hive, Presto is a plus. Experience in Python/R. Previous consulting experience is a definite plus.

Your Role Identify trends and insights Allocate marketing investments Optimize content for the website and social media platforms Work with various content formats such as blogs, videos, audio podcasts, etc. Implement and analyze performance metrics Device experiments and conversion tests Provide internal reports on a regular basis Execute new and creative collaborations among technologies and platforms Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Your Profile Designs, builds, and maintains social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Collaborates with internal teams to create landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate. Equal Opportunities at frog Frog and Capgemini Invent are Equal Opportunity Employers encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status, or any other characteristic protected by law.

Business Systems Analyst The Business Systems Analyst (BSA) leads the definition of the solution for new client implementations or larger projects on an existing implementation. The BSA must be able to understand the clients business requirements and map those to our technology. Then document and help communicate that vision to the client and to internal execution teams. Candidates should have a strong grasp of database architecture, data modeling, Interface development and system integration using real-time web-services. He or she should also have a solid understanding of CRM, CDP, email and database marketing concepts. Principal Responsibilities : Lead project scoping: Gather and define project requirements Understand client workflows and business goals Elicit and comprehend use cases Learn existing technical and data infrastructure Conduct gap analysis between application and stated customer requirements Set expectations Think strategically to define solution recommendation: Collaborate with Architects and Developers Estimate project impact (resources / hours) Document recommended solution Support client team with presentation and review process Maintain Documentation Draft requirements documents/functional specifications Update changes throughout the project lifecycle Author and manage tickets for internal communication Contribute to successful execution and QA: Serve as internal SME on the solution Collaborate with development, QA and production support teams through project lifecycle Proactively identify and address project risks Support QA and UAT to ensure requirements are met Other Responsibilities: Become a product expert Manage multiple competing priorities through effective organization and communication Recommend and institute best practice and methodology and tools Provide guidance to client success team on technical capabilities, staffing and infrastructure needs Qualifications: Management experience of similar roles Experience contributing to project documentation including Business requirements documentation, specifications, SOWs, LOEs, etc Ability to understand and represent the needs of the end user in a software development environment Strong consultative and advisory skills. Excellent written and verbal communications. Strong MS Office skills (Word, Excel, PowerPoint). Ability to acknowledge marketing and strategic needs to assess and recommend technical requirements. Ability to communicate complex technical concepts to technical and non-technical audiences. Subject matter expert thought leader (supports organizations processes and procedures and can implement a new product or major modifications from start to finish). Web-services experience with RESTful APIs desired 5+ years of experience with software implementation from requirement through design, development, and user acceptance Bachelor's Degree or higher in technology-related field or relevant experience in implementing software.

The Business Systems Analyst (BSA) leads the definition of the solution for new client implementations or larger projects on an existing implementation. The BSA must be able to understand the clients business requirements and map those to our technology. Then document and help communicate that vision to the client and to internal execution teams. Candidates should have a strong grasp of database architecture, data modeling, Interface development and system integration using real-time web-services. He or she should also have a solid understanding of CRM, CDP, email and database marketing concepts. Principal Responsibilities : Lead project scoping: Gather and define project requirements Understand client workflows and business goals Elicit and comprehend use cases Learn existing technical and data infrastructure Conduct gap analysis between application and stated customer requirements Set expectations Think strategically to define solution recommendation: Collaborate with Architects and Developers Estimate project impact (resources / hours) Document recommended solution Support client team with presentation and review process Maintain Documentation Draft requirements documents/functional specifications Update changes throughout the project lifecycle Author and manage tickets for internal communication Contribute to successful execution and QA: Serve as internal SME on the solution Collaborate with development, QA and production support teams through project lifecycle Proactively identify and address project risks Support QA and UAT to ensure requirements are met Other Responsibilities: Become a product expert Manage multiple competing priorities through effective organization and communication Recommend and institute best practice and methodology and tools Provide guidance to client success team on technical capabilities, staffing and infrastructure needs Qualifications: Management experience of similar roles Experience contributing to project documentation including Business requirements documentation, specifications, SOWs, LOEs, etc Ability to understand and represent the needs of the end user in a software development environment Strong consultative and advisory skills. Excellent written and verbal communications. Strong MS Office skills (Word, Excel, PowerPoint). Ability to acknowledge marketing and strategic needs to assess and recommend technical requirements. Ability to communicate complex technical concepts to technical and non-technical audiences. Subject matter expert thought leader (supports organizations processes and procedures and can implement a new product or major modifications from start to finish). Web-services experience with RESTful APIs desired 5+ years of experience with software implementation from requirement through design, development, and user acceptance Bachelor's Degree or higher in technology-related field or relevant experience in implementing software.

harit vatika projects pvt.ltd is looking for Digital Marketing Professional to join our dynamic team and embark on a rewarding career journey Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Collaborates with internal teams to create landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels. Collaborates with agencies and other vendor partners. Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate.