Dabble

As a Marketing Specialist at our company, you will be responsible for leading various marketing initiatives to drive growth and brand visibility. Your key responsibilities will include: - Planning, implementing, and optimizing marketing campaigns across digital, social, influencer, and offline channels. You will leverage data and analytics to monitor campaign performance, improve engagement, and drive conversions. - Building and maintaining strong relationships with early learning educators, parenting networks, child development experts, and retail partners. You will also plan and execute events, workshops, and experiential activations to enhance brand engagement and foster a loyal community of parents and advocates for our products. - Identifying and managing strategic partnerships with like-minded brands, influencers, and educational institutions. You will secure media coverage in relevant publications and represent our brand at expos, fairs, and trade shows. - Working closely with the sales team to design and manage lead generation funnels. You will prepare impactful brand presentations, proposals, and pitches for potential partners and distributors, and track lead-to-conversion performance to ensure marketing efforts contribute to revenue goals. - Collaborating with cross-functional teams to ensure smooth execution of campaigns and product launches. You will align closely with the founder on strategic priorities and growth targets, and provide regular performance updates, insights, and recommendations for continuous improvement. To be successful in this role, you should have a Bachelor's degree in Marketing, Communications, Brand Management, or related field, with 1+ years of experience in brand marketing, communication, or digital marketing, preferably in consumer goods, parenting, or lifestyle brands. A Master's degree or MBA is preferred. You should also have a proven track record in developing and executing multi-channel marketing campaigns that drive measurable results.,