222 Customer Segmentation Jobs

About LenDenClub LenDenClub is a leading peer-to-peer lending platform that provides an alternate investment opportunity to investors or lenders looking for high returns with creditworthy borrowers looking for short-term personal loans. With a total of 8 million users and 2 million+ investors on board, LenDenClub has become a go-to platform to earn returns in the range of 10%-12%. LenDenClub offers investors a convenient medium to browse thousands of borrower profiles to achieve better returns than traditional asset classes. Moreover, LenDenClub is safeguarded by market volatility and inflation. LenDenClub provides a great way to diversify one s investment portfolio. LenDenClub has raised US $10 million in a Series A round from an association of investors. With the new round of funding, LenDenClub was valued at more than US $51 million in the last round and has grown multifold since then. With ace cricketer Hardik Pandya as the brand ambassador, the platform is raising awareness about P2P lending amongst the larger population of the country. Why work at LenDenClub LenDenClub is a certified great place to work . The certification comes from the Great Place to Work Institute, Inc, a globally renowned firm dedicated to evaluating companies for their employee satisfaction on the grounds of high trust and high-performance culture at workplaces. As a LenDenite, you will be a part of an enthusiastic and passionate group of individuals who own and love what they do. At LenDenClub we believe in creating leaders and with you coming on board you get to work with complete freedom to chase your ultimate career goal without any inhibitions. About Role- The role will be part of the Digital Marketing team - which is responsible for the B2C business. It requires taking complete ownership of the assigned performance marketing "KRAs". This is an exciting and fast-paced role within the organization with significant prospects for growth. Responsibilities: Build and execute digital media acquisition plans every month working with all stakeholder teams. Create a strategic framework to set and evaluate goals for every campaign Own the quality of customers and CAC. Own app install campaigns, CPI, uninstall rates, etc. Strong understanding of Facebook, Google Search and UAC, and MMPs such as Adjust/AppsFlyer Expertise in optimization techniques to scale up campaigns and deliver Low CPIs and CAC Strong knowledge of managing funnel events and customer journeys to deliver high ROI Own performance marketing channels. Improve RPCs, CPVs, CAC, etc. Identify new channels for app installs, performance marketing, and digital marketing. Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments Curate insights from FB Business Manager, Google Analytics, Google Ads Manager on customer segmentation and journey. Validate optimization hypotheses through periodic A/B testing. Manage the paid media planning activities end to end. Know the market: Stay on top of trends in an ever-changing landscape, find opportunities, and prioritize based on size, internal capabilities, etc. Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives Desired Skills and Experience: 5+ years of experience in managing Google ads/Facebook ads for apps Experience in managing big-budget campaigns Expert-level analytical skills Hands-on experience with MMPs such as AppsFlyer/ Branch / Adjust Expert-level knowledge of spreadsheet programs Understanding of play store analytics and app ecosystem Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics) Great communication skills Knowledge of Basic SQL & Queries will be an added advantage

Job : Job TitleCRM Manager - Customer Loyalty Job TypeRegular/ Job CategoryWatches & Wearables - Marketing DepartmentMarketing - E-commerce LocationBengaluru, Karnataka, India Titan, a leading brand in the watches and wearables industry, is seeking a highly motivated and experienced CRM Manager to join our team. As the CRM Manager, you will be responsible for developing and implementing strategies to enhance customer loyalty and retention. This is a key role within our Marketing and E-commerce department, and you will have the opportunity to work with a dynamic and talented team. Key Responsibilities: - Develop and implement CRM strategies to increase customer loyalty and retention - Analyze customer data and behavior to identify opportunities for improvement - Collaborate with cross-functional teams to create targeted marketing campaigns and promotions - Monitor and track customer engagement and satisfaction levels - Utilize CRM tools and platforms to manage customer data and communication - Conduct market research and stay updated on industry trends to inform CRM strategies - Develop and maintain relationships with key stakeholders, including customers, vendors, and internal teams - Manage a team of CRM specialists and provide guidance and support as needed Additional Parameters: - This is a full-time, regular/permanent position - The role is based in Bengaluru, Karnataka, India - Some travel may be required for this role If you are a results-driven and customer-focused individual with a passion for the watches and wearables industry, we encourage you to apply for this exciting opportunity at Titan. Join our team and be a part of our journey to enhance customer loyalty and drive business growth. Work Experience Qualifications: Bachelor\u2019s degree in Marketing, Business, Data Analytics, or a related field. Experience: 2\u20133 years of experience in CRM campaign management, lifecycle marketing, or retention strategies. - Certifications in CRM platforms (e.g., Salesforce Certified CRM Specialist, HubSpot CRM) are a plus. - Experience in E-commerce, SaaS, Fintech, or Telecom industries is preferred. Required Skills & Expertise: Technical Skills: - Hands-on experience with CRM platforms and marketing automation tools (e.g., Salesforce, HubSpot, Klaviyo, MoEngage). -Knowledge of data analytics tools (e.g., Google Analytics 4, Mixpanel, Looker Studio,Adobe analytics). - Experience in A/B testing tools (e.g.,SFMC, Google Optimize, VWO). - Familiarity with SQL and database querying (preferred but not mandatory). Functional Skills: - Expertise in customer segmentation and behavioral targeting. - Strong understanding of customer lifecycle stages and lifecycle marketing strategies. - Proven ability to design and execute automated customer journeys. - Competency in analyzing and interpreting customer engagement data. \uFEFFSoft Skills: - Strategic ThinkingAbility to align CRM campaigns with broader business objectives. - Communication Skills: Clear articulation of strategies and data insights across teams. - Problem-SolvingProactive approach to identifying and addressing campaign challenges. - Attention to DetailPrecision in campaign execution and reporting. - CollaborationStrong interpersonal skills to work effectively with cross-functional teams.

Contribute to the long-term growth of Abbott Nutrition products in territory by increasing awareness among Health Care Professionals on the important role of nutrition in improving quality of life, and the superiority of Abbott products to competitor brands. Gain new business and grow existing business through a multichannel, customer engagement strategy that builds HCP confidence in and loyalty to Abbott brand products. CORE JOB RESPONSIBILITIES Understand the market and category opportunities within territory to identify opportunities for market share growth at the customer/account level Maintain deep, current knowledge about medical and nutritional science, the evolving healthcare landscape, and emerging digital trends to support selling and educating a broad and deep network of HCPs about Abbott products Develop and execute on multichannel customer engagement plans that generate demand for Abbott brand product and grow recommendation and market share Leverage information about customer segmentation, type and behaviors to inform customer engagement and account management strategies Develop and maintain strong relationships with HCPs throughout the customer account, at different levels of responsibility and influence using existing relationships with HCPs and others to expand customer network Secure commitment to recommend Abbott products as the brand of choice by increasing HCP knowledge about the role and importance of nutrition on patient quality of life at key points throughout the patient care journey; and the role of Abbott s products in increasing quality nutrition through consultative selling dialogues Define and deliver Unique Value Proposition from the HCP s perspective (including but not limited to the positioning of Abbott brand products) by continuously uncovering the needs and priorities of individual HCPs using multichannel touchpoints and engagement activities Effectively deliver a consultative sales call from the perspective of the HCP (and their patients) to expand HCP s knowledge of nutritional interventions and the measurable benefits of Abbott brand products, anticipate and manage objections, and gain clear commitment to recommending Abbott products and other brand-building activities Establish target customers and develop clear customer plans to achieve coverage, frequency and call rate objectives Implement customer segmentation, identify new leads/customers and ensure timely reporting of daily activities as per the SFE SOP Use data and insights from digital and other omnichannel activities to refine HCP profiles and choose engagement activities that will fit the needs, preferences and goals of each individual HCP Collaborate with cross-functional teams (Marketing, SFE, CRM, etc..) to support patient education regarding nutrition and Abbott brands, to influence customer and patient choice of nutrition products, and deliver a consistent, end-to-end customer engagement experience Measure progress against customer and account objectives, per the account plan, and take action to ensure targets and KPIs are met (monthly, quarterly, annually) as assigned by the Sales Manager Act in alignment with compliance and regulatory expectations

1. Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography 2. Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers 3. New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head 4. Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines.

Execution Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines. Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Service Orientation Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership New Acquisition Banking Partners Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers Relationship Management Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography

Job Title - S&C GN - Data Science Consultant Location:Bengaluru, Gurugram, Mumbai, Kolkata, Pune, Chennai, Hyderabad Must have skills:Machine Learning, Deep Learning, Gen AI, NLP, Python, R, AI, SQL Good to have skills: Experience in Graph Neural Networks (GNNs) for complex relational data modelling. Expertise in LLM Optimization, including fine-tuning, prompt engineering, and efficient deployment of Large Language Models. A track record of scientific publications or intellectual property generation demonstrating expertise in AI and data science. We are an innovative Data Science team specializing in the Contact Center domain, dedicated to transforming customer interactions through data-driven intelligence. As part of the Marketing Analytics team, we focus on optimizing contact center operations by leveraging machine learning, natural language processing (NLP), and advanced analytics. Our work involves analyzing customer conversations, predicting user behavior, and enhancing self-service capabilities to reduce call transfers and improve satisfaction. We build conversational AI models, real-time recommendation systems, and predictive analytics solutions that drive meaningful business impact. By integrating AI-driven insights with marketing strategies, we enable proactive customer engagement, personalized experiences, and operational efficiencies across various touchpoints. If you're passionate about applying data science to solve real-world customer experience challenges, this is the team for you! Professional & Technical Skills: As part of our Data Science team, you will play a key role in leveraging Generative AI and Machine Learning to enhance customer experiences and optimize contact center operations. Your responsibilities will include: Developing and fine-tuning Generative AI models to improve customer interactions, automate responses, and enhance self-service capabilities. Building and deploying ML models for various use cases, including intent classification, sentiment analysis, and predictive analytics . Customer segmentation and behavioral analysis to identify patterns, personalize recommendations, and drive targeted engagement strategies. Optimizing conversational AI workflows by improving intent recognition, response generation, and real-time decision-making . Analyzing large-scale customer interaction data to extract actionable insights and refine business strategies. Collaborating with cross-functional teams including engineering, product, and marketing to integrate AI-driven solutions into existing platforms. This role offers the opportunity to work on cutting-edge AI and data science techniques , driving real-world impact in the contact center space. About Our Company | AccentureQualification Experience & Educational Qualification: PhD with 2+ years of relevant experience, OR. Masters degree with 3+ years of experience, OR Bachelors degree with 4+ years of experience.

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Campaign Strategy Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAs an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions.Process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. What are we looking for Experiencein CRM, Digital campaign and content analysis, insights & reportingWorking knowledge of SQL, Tableau, Power BI, Qliksense, Python or RGood knowledge of excelExperience in marketing analytics, data analysis, or a similar role.Strong problem-solving skills and attention to detail.Good communication skills with ability to manage client-facing responsibilitiesAbility to work with and lead large globally networked and virtual teamsAbility to wrangle data to generate meaningful insights to answer key business questionsAbility and experience in storytelling with data and create a coherent story to answer business questionsStrong experience on storytelling using PowerPointAn understanding of Marketing KPIsCertification in Adobe/Google Analytics or data visualization toolsUnderstanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shiftsAnalyze marketing data from various sources to identify key insights and trends. Transform data into actionable insights and recommendations to serve as valuable inputs for marketing strategies, campaign optimization, customer segmentation and data-driven business decisionsCreate and maintain regular reports and dashboards to track marketing KPIs and communicate performance to stakeholders.Monitor industry trends and competitor performance to identify opportunities in existing projects to cross-sell and expand delivery scopeUse data visualization tools to present insights in a clear and concise manner to both technical and non-technical stakeholders.Liaise with onshore and in-market analytics leads for project plan executionAnalyze trends in data to arrive at conclusions and ability to perform deep-dive analyses to study root cause for such trends Qualification Any Graduation

Job Title - S&C GN - Data Science Consultant Location:Bengaluru, Gurugram, Mumbai, Kolkata, Pune, Chennai, Hyderabad Must have skills:Machine Learning, Deep Learning, Gen AI, NLP, Python, R, AI, SQL Good to have skills: Experience in Graph Neural Networks (GNNs) for complex relational data modelling. Expertise in LLM Optimization, including fine-tuning, prompt engineering, and efficient deployment of Large Language Models. A track record of scientific publications or intellectual property generation demonstrating expertise in AI and data science. We are an innovative Data Science team specializing in the Contact Center domain, dedicated to transforming customer interactions through data-driven intelligence. As part of the Marketing Analytics team, we focus on optimizing contact center operations by leveraging machine learning, natural language processing (NLP), and advanced analytics. Our work involves analyzing customer conversations, predicting user behavior, and enhancing self-service capabilities to reduce call transfers and improve satisfaction. We build conversational AI models, real-time recommendation systems, and predictive analytics solutions that drive meaningful business impact. By integrating AI-driven insights with marketing strategies, we enable proactive customer engagement, personalized experiences, and operational efficiencies across various touchpoints. If you're passionate about applying data science to solve real-world customer experience challenges, this is the team for you! Professional & Technical Skills: As part of our Data Science team, you will play a key role in leveraging Generative AI and Machine Learning to enhance customer experiences and optimize contact center operations. Your responsibilities will include: Developing and fine-tuning Generative AI models to improve customer interactions, automate responses, and enhance self-service capabilities. Building and deploying ML models for various use cases, including intent classification, sentiment analysis, and predictive analytics . Customer segmentation and behavioral analysis to identify patterns, personalize recommendations, and drive targeted engagement strategies. Optimizing conversational AI workflows by improving intent recognition, response generation, and real-time decision-making . Analyzing large-scale customer interaction data to extract actionable insights and refine business strategies. Collaborating with cross-functional teams including engineering, product, and marketing to integrate AI-driven solutions into existing platforms. This role offers the opportunity to work on cutting-edge AI and data science techniques , driving real-world impact in the contact center space. About Our Company | AccentureQualification Experience & Educational Qualification: PhD with 2+ years of relevant experience, OR. Masters degree with 3+ years of experience, OR Bachelors degree with 4+ years of experience.

Execution Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines. Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Service Orientation Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership New Acquisition Banking Partners Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers Relationship Management Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines

Execution Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines. Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Service Orientation Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership New Acquisition Banking Partners Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers Relationship Management Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography

Execution Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines. Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Service Orientation Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership New Acquisition Banking Partners Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers Relationship Management Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography

Execution Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines. Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Service Orientation Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership New Acquisition Banking Partners Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers Relationship Management Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography

Execution Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines. Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Service Orientation Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership New Acquisition Banking Partners Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers Relationship Management Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography

Execution Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines. Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Service Orientation Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership New Acquisition Banking Partners Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers Relationship Management Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography

Conduct detailed market research (primary & secondary) across industries Analyze consumer behavior, industry trends, and competitor activity Collaborate with stakeholders and internal teams to drive business objectives

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The Loyalty Programme Development Lead is responsible for driving the creation, development, and implementation of Clients customer loyalty programs. This role plays a critical part in shaping and executing strategies that enhance customer engagement, loyalty, and lifetime value. The Loyalty Programme Development Lead will collaborate with cross-functional teams, leveraging customer insights, market trends, and innovative approaches to create differentiated loyalty offerings. This position requires both strategic vision and operational expertise to ensure that Clients loyalty programs meet customer needs, drive business growth, and deliver measurable results.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for Loyalty Program Platforms:Experience with loyalty program management platforms (e.g., Salesforce Loyalty Management,) and customer relationship management (CRM) systems to track and engage with customers.Customer Data & Analytics:Proficient in using data analytics tools (e.g., Tableau, Power BI, Excel) to analyze customer data, identify trends, and inform loyalty strategies.Digital Marketing & Automation Tools:Knowledge of digital marketing platforms (e.g., email marketing tools, mobile apps, SMS marketing) and marketing automation systems to execute targeted loyalty campaigns.Customer Segmentation:Expertise in using customer segmentation techniques and behavioral data to create personalized loyalty initiatives.Project Management:Strong experience with project management tools (e.g., Jira, Trello, or Asana) to manage program timelines, resources, and deliverables.Technology Integration:Experience in integrating loyalty programs with CRM and other marketing technology tools to ensure a seamless customer experience across digital platforms.Strategic Thinking:Ability to develop long-term strategies for customer loyalty, taking into account customer needs, competitive landscape, and business objectives.Customer-Centric Approach:Deep understanding of customer behavior and motivations, with a focus on delivering personalized, relevant experiences that foster loyalty.Analytical Mindset:Strong analytical skills, with the ability to assess data and metrics to measure the effectiveness of loyalty programs and make data-driven improvements.Creative Problem Solving:Innovative thinker, able to find creative solutions to challenges and continuously improve program offerings.Collaboration & Team Leadership:Strong interpersonal skills, with the ability to lead and work collaboratively in cross-functional teams. Proven ability to manage and influence stakeholders.Communication Skills: Excellent communication skills, both verbal and written, with the ability to clearly present strategies, insights, and recommendations to senior leadership and stakeholders.Project Management & Execution:Ability to manage multiple initiatives simultaneously, ensuring deadlines are met and deliverables are achieved to a high standard. Roles and Responsibilities: Loyalty Program Strategy & Development:Lead the development and refinement of Clients loyalty program strategy, ensuring it aligns with business objectives and customer needs. Identify opportunities for innovation and differentiation in loyalty offerings to improve customer retention and engagement.Customer Insights & Segmentation:Utilize customer data and market research to understand customer behaviors, preferences, and pain points. Develop customer segmentation strategies to personalize loyalty programs and improve customer experience across various touchpoints.Cross-Functional Collaboration:Work closely with marketing, sales, customer service, and IT teams to ensure the seamless design and execution of loyalty programs. Foster collaboration across departments to ensure programs are aligned with overall business strategies.Program Design & Implementation:Oversee the design and execution of loyalty initiatives, from concept to launch. This includes developing reward structures, engagement strategies, communication plans, and the overall customer experience journey.Performance Tracking & Reporting:Develop and monitor key performance indicators (KPIs) to track the effectiveness of loyalty programs. Regularly report on customer participation, retention rates, and the ROI of loyalty initiatives, making data-driven recommendations for improvement.Continuous Improvement:Continuously evaluate the success of loyalty programs, gather customer feedback, and identify areas for optimization. Drive enhancements based on customer insights, feedback, and evolving market trends.Technology Integration:Collaborate with IT and digital teams to integrate loyalty programs into Clients digital ecosystem, ensuring the effective use of CRM platforms, mobile apps, and other digital tools to enhance customer engagement.Budget Management:Manage the budget for loyalty programs, ensuring efficient allocation of resources and maximizing the ROI of loyalty initiatives. Qualification Any Graduation

Develop and execute customer retention strategies via SMS, Email, WhatsApp, and RCS. Create personalized marketing campaigns to re-engage inactive customers. Manage audience segmentation and behavioral triggers for automated messaging. Track campaign performance and optimize for higher open rates and conversions . Work with design and content teams to craft compelling messages. Conduct A/B testing to improve messaging effectiveness. Analyze customer journey data and optimize engagement touchpoints. Requirements: 1-3 years of experience in Retention Marketing / CRM . Hands-on experience with SMS, Email, WhatsApp, and RCS marketing tools . Proficiency in email automation platform on Clevertap, moengage or similar tool Strong understanding of customer segmentation and lifecycle marketing . Knowledge of Clevertap, Excel, and reporting dashboards . Good copywriting skills for engaging communication .

Building Successful Relationships that Generate Sales Opportunities: Collaborate with off-property sales channels to ensure aligned and complementary sales efforts. Strengthen relationships with existing and new customers to foster future bookings. Engage in activities such as sales calls, entertainment, FAM trips, trade shows, etc., to expand the customer base. Develop local community relationships to open up new sales opportunities. Build and manage relationships with key internal and external stakeholders. Provide a thorough, accurate, and effective turnover to Event Management to ensure smooth service delivery. Managing Sales Activities: Participate in sales calls with the team to acquire and close new business. Support the operational side of sales by generating proposals, writing contracts, and maintaining customer correspondence. Using Knowledge of Market Trends & Customer Information to Maximize Revenue: Identify new business opportunities to meet personal and location revenue targets. Stay updated on the overall market, including competitor strengths, weaknesses, and economic trends, to sell effectively. Close the most advantageous deals based on market conditions and location requirements. Understand the primary target customer and their service expectations, offering tailored solutions that address their business concerns. Achieving Personal Sales Goals: Meet and exceed individual sales objectives through a consistent effort in relationship-building and proactive sales tactics.

Execution Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines. Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Service Orientation Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership New Acquisition Banking Partners Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers Relationship Management Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography

Execution Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines. Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Service Orientation Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership New Acquisition Banking Partners Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers Relationship Management Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines.

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines.

Experienced analytics professional with prior Pharma commercial analytics experience in the below practice areas - - Customer segmentation - Sales Force Effectiveness / Operations - Sizing, Alignment, Call Planning Candidate should be able to leverage various technology platforms Advanced Excel/VBA, Python/R & SQL. Statistical/data science packages expertise will be considered as an added advantage. Deliver various types of analytics projects, like Customer Segmentation, Alignment Design, Sizing, etc for delivering complex business operations projects, depending on the needs of the client. Proactively communicate, internally and externally with senior stakeholders within the team, ensuring that any issues / concerns are handled in a timely manner. Candidate should be a self-starter and be open to new learnings. Provide technical leadership/ mentorship to junior team members; groom them for additional responsibilities. Handle small and large datasets on projects efficiently and figure out the right technology to use for processing the data and delivering the analyses. Develop expertise in pharmaceutical datasets and be a champion within the team. Collaborate with other members within the team to innovate through automation / new ideas / capabilities / tools. Meaningfully communicate insights and information to a broad group of stakeholders (internal/external) through excellent oral and written communication. Must Have BE /B.Tech/M.Tech, MBA (Optional) with 3+ years of experience in pharmaceutical industry Experience in pharmaceutical commercial analytics is a must with know-how of common data-sets like IQVIA, Symphony Has worked on the following areas - - Customer segmentation - Sales Force Effectiveness / Operations - Sizing, Alignment, Call Planning Proficiency in handling small and large datasets through Excel/VBA, MS Access / SQL Server, R/Python Experience in incentive compensation practice is a must Hands-on experience on dedicated platforms & tools for concerned practice area is a must Strong presentation and communication skills

Execution Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines. Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Service Orientation Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership New Acquisition Banking Partners Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers Relationship Management Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography