Customer Journey Analytics -Adobe Analytics

Role Overview: As a CJA Developer, you will be responsible for designing, implementing, and optimizing Adobe Customer Journey Analytics solutions. You will work closely with cross-functional teams to deliver actionable insights that enhance customer experience across digital touchpoints. Key Responsibilities: - Build, configure, and maintain Adobe CJA Data Views and Connections. - Track customer journeys across multiple channels and touchpoints. - Ensure data integrity and quality within Adobe Experience Platform (AEP) Data Lake. - Develop governance frameworks and enforce data security standards. - Create dashboards and reports using Adobe Analytics and CJA. - Derive insights from customer behavior and recommend data-driven improvements. - Integrate CJA with Adobe Realtime CDP, Adobe Journey Optimizer, and other Adobe Experience Cloud tools. - Resolve data quality issues and implement custom reporting solutions. - Partner with marketing, IT, and data teams to align analytics with business goals. - Educate internal teams on CJA usage and best practices. Qualification Required: - 4 years of experience with Adobe Analytics and Adobe CJA. - 3 years in data stewardship within AEP. - Strong background in data architecture, analytics, or data engineering. - Proficiency in JavaScript, SQL, ETL processes, and API integrations. - Experience with BI tools like Tableau, Power BI, or Looker. Additional Details: Experience with Adobe Campaign, Adobe Target, or other Adobe Experience Cloud products is preferred. Familiarity with digital marketing, customer segmentation, and marketing automation is a plus. Experience in BFSI is also a bonus. (Note: No additional details about the company were provided in the job description.),