Manager - Campaign Strategy BrandTouch & Analytics

0.0 years

0 Lacs

mumbai, maharashtra, india

On-site

Campaign Ideation & Development: Conceptualize and lead integrated campaigns (BTL, digital, influencer, social, content, experiential, etc). Co-create pitches with business leaders, develop end-to-end campaign flow, deliverables and storytelling decks. Brand & Content IP Creation: Design content-led IPs for both DirectX (activation-led) and YConnect (youth content-led). Constantly mine cultural, digital and GenZ insights to build contextual, binge-worthy campaigns. Strategic Planning & Storytelling (online and on-ground): Write compelling creative strategies and rationales that sell big ideas. Translate business goals into audience-driven campaign concepts. Campaign Execution Oversight: Partner with operations, production, media and creative teams to ensure seamless execution of campaigns. Act as creative guardian of the idea throughout the project/campaign lifecycle. Trendspotting & Culture Mining: Stay ahead of pop culture, memes, youth trends, tech and tools. Keep tabs on whats breaking the internet and whats breaking down consumer attention spans. Business Impact & Reporting: Work with internal teams to build post-campaign reports, case studies and PR-worthy stories. Drive and guide performance metrics like engagement, reach, conversions and virality. Show more Show less

Posted 1 week ago

Apply

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.