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Manager - Campaign Strategy BrandTouch & Analytics

0.0 years

0 Lacs

mumbai, maharashtra, india

On-site

Campaign Ideation & Development: Conceptualize and lead integrated campaigns (BTL, digital, influencer, social, content, experiential, etc). Co-create pitches with business leaders, develop end-to-end campaign flow, deliverables and storytelling decks. Brand & Content IP Creation: Design content-led IPs for both DirectX (activation-led) and YConnect (youth content-led). Constantly mine cultural, digital and GenZ insights to build contextual, binge-worthy campaigns. Strategic Planning & Storytelling (online and on-ground): Write compelling creative strategies and rationales that sell big ideas. Translate business goals into audience-driven campaign concepts. Campaign Execution Oversight: Part...

Posted 3 months ago

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