3.0 - 7.0 years

0 Lacs

navi mumbai, maharashtra

On-site

As an Audience Targeting Program Manager at our global Medscape Professional business, you will play a crucial role in overseeing end-to-end targeting processes and providing valuable audience segmentation insights for marketing and internal teams. With a focus on healthcare professional (HCP) audiences, your responsibilities will include extracting, creating, segmenting, updating, and optimizing audience lists used in digital marketing campaigns. Collaboration with marketing, business intelligence, and data teams will be essential to ensure accurate and timely audience building and setup. Your key responsibilities will revolve around audience targeting and strategy. You will be responsible for constructing HCP audiences for direct-to-physician digital marketing campaigns, manipulating data to support marketing audience construction and analysis, coordinating audience creation processes, and analyzing data outputs. Collaboration with cross-functional teams to define audience criteria, develop and maintain documentation for list generation processes, and build a strong understanding of Medscape's proprietary targeting capabilities and product offerings will be critical in this role. The ideal candidate will have a Bachelor's degree in a related field or equivalent years of relevant experience, with at least 3 years of experience in data/analytics, CRM analysis, marketing operations, or database marketing. Experience working with CRM systems, particularly Salesforce, is required, along with knowledge of tools like Salesforce, YouTrack, or similar platforms. Strong attention to detail, accuracy, and the ability to handle a large volume of requests are essential, along with strong analytical skills and the ability to work in fast-paced, process-driven environments. Previous experience in the pharmaceutical industry is a plus. If you are looking to leverage your experience in audience targeting and data analysis to drive impactful marketing campaigns and insights, this role offers a unique opportunity to contribute to the success of our digital marketing initiatives while working closely with diverse teams to deliver targeted and effective audience segmentation strategies.,

Posted 1 week ago

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CRM Analyst / Sales application owner Hitachi Careers

4.0 - 8.0 years

0 Lacs

chennai, tamil nadu

On-site

The CRM Analyst position at our company involves managing and optimizing the Salesforce platform to align with business objectives and enhance customer relationship management processes. In this role, you will collaborate closely with sales, marketing, and customer support teams to provide actionable insights, streamline workflows, and improve overall Salesforce visibility. Your responsibilities will include configuring, maintaining, and managing the Salesforce platform to meet organizational needs. You will analyze Salesforce data to provide insights and recommendations that drive sales and marketing strategies. Developing and maintaining dashboards and reports to track key performance indicators (KPIs) for sales, marketing, and customer support teams will also be a key aspect of your role. As a CRM Analyst, you will monitor CRM usage and user activity, identifying areas for improvement or training. Collaborating with cross-functional teams to understand business processes and suggest enhancements within Salesforce will be essential. Implementing solutions to streamline workflows, improve efficiency, and enhance user experience are also part of the responsibilities. Furthermore, you will support the integration of Salesforce with other business tools and platforms. Providing training and support to Salesforce users to maximize platform adoption and effectiveness, troubleshooting and resolving user issues, and documenting processes, best practices, and training materials are crucial aspects of the role. Additionally, you will work with leadership to align CRM strategies with business objectives, identify trends, and opportunities to enhance customer relationships and improve sales effectiveness. Staying updated on Salesforce features, updates, and industry best practices to recommend improvements is also expected. Ensuring compliance with applicable external and internal regulations, procedures, and guidelines is a key responsibility. To be successful in this role, you should possess a Bachelor's degree in business, Information Systems, or a related field, along with 4+ years of experience as a Salesforce Administrator or Analyst (desirable) or relevant role experience. Proficiency in Salesforce Sales Cloud, Service Cloud, and Marketing Cloud, as well as strong analytical skills, communication, and interpersonal skills are required. Salesforce Administrator Certification is highly desirable, and proficiency in both spoken and written English language is necessary. Qualified individuals with disabilities requiring accessibility assistance or accommodations during the job application process can request reasonable accommodations by completing a general inquiry form on our website. Please include your contact information and specific details about your required accommodation to support you during the application process.,

Posted 1 month ago

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