Creative Strategist - Performance Marketing

Creative Strategist

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About Us

Hi! We are Wirality!

A new breed of agency that's Independent, brave and growth driven.

Our fundamental belief is that there are brands and consumers, and then there is the

internet, that connects the two like a bridge. We operate on this bridge, bridging the gap

between the two by understanding cultural behavior.

We achieve this through our philosophy of ART X MATH. Where an integrated approach of

creative & media, helps us deliver an incrementally higher ROI.

Brief :

We are looking for a Creative Strategist who lives and breathes digital marketing, especially performance-driven campaigns on platforms like Facebook. The ideal candidate will be able to craft persuasive ad copy, conceptualize creative strategy for all our brands, and keep a pulse on emerging trends to help drive our brand's growth. This role combines strategic thinking with hands-on creation of impactful ads and campaign assets, making it a key part of our performance marketing team.

Responsibilities

• Campaign Strategy:

  Develop and execute data-backed ad strategies with a focus on Facebook Ads Manager.

• Creative Production Understanding:

  Collaborate with the design and video editing teams to produce scroll-stopping ads, with some hands-on involvement in copywriting and basic video editing.

• Copywriting and Content

  : Write compelling ad copies that convey the brand message effectively and prompt user engagement.

• Trend Analysis:

  Stay updated on industry trends, new ad formats, and creative techniques.

• Performance Analysis

  : Regularly analyze ad performance data, adjust strategies, and optimize creatives to meet campaign KPIs.
• Evaluate and integrate AI tools and workflows to streamline processes and improve creative productivity.
• Stay updated on the latest AI and industry trends to continuously enhance the creative process
• Understanding the fundamentals of how social media works will be a big plus for the role. Testing thumbnails, reel formats

Qualifications

• Proven experience with Facebook Ads Manager and performance-driven creatives.
• Proven experience in a creative strategist role, preferably within a large e-commerce marketplace or a

  D2C Brand

• Strong understanding of video production, editing basics, and ad copywriting.
• Ability to analyze performance metrics and adapt creatives accordingly.
• Proficient in using design software such as Adobe Creative Suite and familiarity with AI tools for creative processes.
• Demonstrated ability to innovate, stay on top of trends, and think strategically.
• A keen sense for detail, quality, and brand consistency.

Other Qualifications include:

• Love TV and cinema
• Proven social media content creation skills (FB, Insta, tweets or any other platform)
• Thorough knowledge of all social media platforms
• Good collaborator
• Great with feedback and revisions
• Consistency in work
• Time management
• Getting coffee for all (Just kidding.. we drink tea)

We pride ourselves on being a human first company and try our hardest to make this a place where you would want to spend the rest of your career at.

Other Requirements:

• Ability to commute to work
• Get us all tea (Just kidding, we drink coffee)

The platinum rules for working here are :

• Lead by example
• EQ over IQ
• Solution over problem

How to apply:

1. Send your CV + cover note to [HIDDEN TEXT]
2. Attach your body of work or case studies
3. Tell us why you want to work with us
   

Our Hiring Flow:

1. Resume Shortlisting

   We look for experience, creativity, and attention to detail.

2. Screening Call

   A quick vibe check to understand your background and expectations.

3. Assignment Round

   A short design adaptation task to showcase your craft. Initial

4. Interview

   Walk us through your portfolio and design thought process.

5. Final Interview

   A conversation with our Founder about vision, culture, and fit.

6. Offer & Onboarding

   If it's a match, we make it official!

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