Creative Leader

Role Overview: As a Creative Leader at Licious, you will be responsible for leading our in-house studio and transforming business briefs into brand-building, culture-shaping ideas across various mediums like copy, design, film, app, store, and digital. You will play a vital role in bringing the Licious brand to life at every touchpoint, ensuring originality, excellence, and effectiveness in all creative endeavors. Key Responsibilities: - Lead and grow the in-house creative team for specific business areas - Drive campaigns, packaging, CRM, content, activations, and more - Serve as the custodian of the Licious brand voice and visual identity - Collaborate with brand and category teams to translate strategy into iconic creative solutions - Emphasize on originality, excellence, and effectiveness in all creative outputs Qualifications Required: - A creative and strategic thinker with a passion for food, culture, and storytelling - Proficiency in design and copywriting, with an inclination towards one while valuing both - Experience in developing ATL and digital campaigns - Willingness to explore AI as part of the creative process (Note: Additional details about the company were not provided in the job description.),