Creative Director - COPY (Digital ONLY)

As a Creative Director at our full-service digital agency based in Mumbai, Urmi Estate, you will play a crucial role in leading digital-first creative thinking across campaigns, content, and platforms. You will have the opportunity to ideate and execute integrated ideas that blend storytelling, design, and tech while also writing, reviewing, and refining copy for social-first content. Working closely with strategy, tech, and production teams, you will be responsible for turning ideas into reality and championing creative quality. Additionally, you will mentor and grow a creative team of writers, designers, and thinkers, fostering a collaborative, ego-free culture. Representing creative work confidently in pitches and client meetings, you will contribute to new business and explore opportunities for creative growth. Key Responsibilities: - Lead digital-first creative thinking across campaigns, content, and platforms - Ideate and execute integrated ideas blending storytelling, design, and tech - Write, review, and refine copy for social-first content - Work closely with strategy, tech, and production teams to turn ideas into reality - Mentor and grow a creative team of writers, designers, and thinkers - Champion creative quality while nurturing a collaborative, ego-free culture - Represent creative work confidently in pitches and client meetings - Contribute to new business and explore opportunities for creative growth Qualifications Required: - 9+ years in advertising/digital agencies, with at least 2 in a leadership role - An internationally recognized portfolio (Cannes, D&AD, One Show, etc.) - A hands-on creative mindset with proven ability to build and nurture high-performing creative teams - Strong understanding of digital platforms, content formats, and creative tech - A collaborative, initiative-driven personality, being good to work with and excellent at what you do In this role, you will have the creative freedom to build and lead a content/creative-tech vertical, with independence to shape pitches, team culture, and execution. You will have the chance to make work that is both talked about and effective.,