Creative Copywriter

Job Description

We are looking for a Creative Copywriter who can think beyond clichés, develop compelling narratives, and translate briefs into big ideas. The ideal candidate is a conceptual thinker, a storyteller, and a wordsmith who can bring brands to life — especially in the agri and B2B space — through impactful campaign ideas, taglines, scripts, and content across offline and digital platform. Key Responsibilities · Ideate and conceptualize unique campaign ideas, themes, and storytelling frameworks for agriculture-focused B2B clients. · Develop creative copy for BTL activations including stall branding, brochures, flyers, hoardings, product demo scripts, rural events, and exhibitions. · Write compelling taglines, slogans, scripts, and content for both rural and urban audiences. · Collaborate closely with the design, strategy, and client servicing teams to shape cohesive campaigns. · Interpret client briefs with an insightful and strategic lens, proposing out-of-the-box ideas aligned with brand tone. · Create engaging, audience-centric copy for ATL, BTL, and digital platforms. · Maintain consistency in brand voice and messaging across campaigns. · Work on storytelling for case studies, success stories, and concept notes. Skills & Requirements · Bachelor's/Master’s degree in Mass Communication, Advertising, Literature, or related fields. · 2+ years of copywriting experience in an ad agency or BTL creative environment. · Proven experience in agriculture or rural communication projects is a major plus. · Strong portfolio showcasing creative campaigns, especially for B2B or rural brands. · Command over Hindi and English (knowing local dialects is a bonus). · Strong research skills and the ability to simplify technical/agri content into human stories. Job Type: Full-time Pay: ₹20,000.00 - ₹40,000.00 per month Work Location: In person Application Deadline: 27/06/2025 Expected Start Date: 17/07/2025