Copywriter - Website

Job Title:

Location:

Job Type:

Experience: 3+ Years

Role Overview

Copywriter – Website

Key Responsibilities

• Write clear, compelling, and marketing-driven copy for the website and related digital assets.
• Create and edit content for blogs, email campaigns, product descriptions, press releases, customer support templates, and more.
• Collaborate closely with the marketing team to develop content that aligns with brand goals and target audience expectations.
• Maintain consistency in voice, tone, and style across all written materials.
• Apply cultural understanding and relevance to appeal effectively to U.S.-based users.
• Ensure that all content is optimized for both users and search engines, where applicable.
• Work with media outlets and external partners when needed for PR or co-marketing efforts.

Requirements

• 3+ years of professional copywriting experience

  , preferably with a digital-first or marketing focus.

• Exceptional command of the English language, both written and verbal.

• A

  strong portfolio

  that demonstrates marketing-oriented writing across formats and industries.
• Good understanding of relevant

  digital tools and content platforms

  .
• Familiarity with

  U.S. culture, trends, and audience expectations

  .
• Basic knowledge of

  SEO principles and best practices

  .
• Strong

  interpersonal skills and the ability to work collaboratively

  with cross-functional teams.
• Prior experience in an

  advertising agency or content agency

  is a plus.
• Experience in

  liaising with media houses or contributing to PR initiatives

  is an advantage.