Copywriter Intern

0 - 3 years

0 Lacs

Posted:3 days ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Copywriter for marketing campaigns, you will be responsible for: - Writing ad copies for various marketing campaigns such as static, video, carousels, etc. - Crafting engaging headlines, descriptions, and scripts that capture attention within 1-3 seconds. - Collaborating effectively with design and video teams to ensure alignment between copy and creative direction. - Conducting A/B testing on copies and making iterations based on performance data. - Translating creative briefs and product USPs into clear and quirky content. - Analyzing ad metrics to adjust copy strategies for improved Return on Advertising Spend (ROAS) and Click-Through Rate (CTR). Key qualifications required for this role include: - Having a quirky and punchy writing style that is quick, memorable, and emotionally resonant. - Demonstrating succinct writing ability to convey messages effectively with fewer words. - Being open to experimentation, willing to test, fail, learn, and iterate quickly. - Possessing a strong understanding of buyer psychology and marketing funnels. - Ability to collaborate seamlessly with performance marketing and creative teams. - Understanding A/B testing and how copy impacts ad performance. Preferred qualifications include: - 0-1 year of experience in copywriting, advertising, or digital content. - Prior experience in writing content for brands or paid social campaigns. - Knowledge of SEO is advantageous but not mandatory. - Familiarity with tools like ChatGPT, Grammarly, and Google Sheets. Nice to have skills encompass: - Basic scripting for video ads and reels. - Basic math and analytical skills to comprehend metrics like ROAS, CTR, CVR, etc. - Familiarity with ad platforms such as Meta Ads Manager, Google Ads, etc. - Experience in collaborating with performance creative agencies. - Understanding audience segmentation and personalization of tone. Please note that this is a Full-time, Permanent, Fresher, and Internship position with a contract length of 6 months. The work schedule is during the Day shift, Monday to Friday, Morning shift, in the UK shift. The work location is in person.,

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