Copywriter

Role & responsibilities

Carry out creative duties on multiple subjects ranging from campaign planning and ideation to scriptwriting and copywriting.

Proficient with engaging writing style for various print collaterals, film scripts, social media creatives, campaign ideas for offline & online platforms.
Work closely with the creative team for all creative ideation and a creative showcase for any pitch. Ability to present the entire creative plan and concept. Report to the Creative Lead who will provide overall direction, feedback, and references for campaigns or other creative tasks. Coordinate with the Integrated Solutions Team (cross team) on a daily basis on any task ranging from social media post, topical post or brand strategy. Provide visual direction to the design team on any idea or concept. Understand the objective of a particular project and prepare a creative brief to ensure a smooth and efficient process. Work on revisions on all tasks based on internal or external feedback and setting and sticking to self-set practical, realistic timelines that allow enough time for ideation and finesse but also meet goals. Actively present through each part of the production process from idea until the final product is uploaded, whether it is for an event, a shoot, a post, or any other creative articulation of an idea. Carry out in-depth research about the competition, target audience, and ensure you are fully aware of what the brand needs at all times. Be completely up-to-date and aware of all developments in your field, as well as fully updated with news or trends.