Copy Writer

Position: Brand Copywriter

Location: Mumbai

Experience: 35 years

Industry: Fashion / Luxury / Lifestyle

About Ensemble:

Ensemble is Indias first multi-designer fashion destination a brand that has shaped and elevated Indian fashion for over three decades. Known for thoughtful curation, pioneering talent, and a deep connection with craft, Ensemble goes beyond just a store it tells stories. Across platforms, our voice is measured, elegant, and rooted in the belief that fashion is a reflection of both culture and individuality.

We are now looking for a Copywriter who not only writes well, but thinks deeply. Someone who can infuse brand tone into everything from newsletters to Instagram captions, while working hand-in-hand with marketing and creative teams to build a cohesive, compelling language across channels.

Role Overview:

This position is ideal for someone with a keen editorial eye and marketing sensibility someone who understands the art of storytelling while balancing it with performance-driven goals. The role requires the individual to craft copy that reflects Ensembles tone and values across platforms and touchpoints, from website to social media, from WhatsApp campaigns to event invitations.

Key Responsibilities:

1. Cross-Platform Copywriting

Write brand-aligned, engaging, and effective copy for:

Social media (Instagram, Pinterest, Facebook)

Newsletters and email marketing

Website content: Homepage, press section, events and other brand and marketing driven pages

Paid performance ads (Meta, Google, etc.)

WhatsApp marketing campaigns

Press releases and editorial outreach

Event invites, in-store signage etc.

2. Brand Storytelling & Tone of Voice

Maintain and evolve Ensembles brand tone across all mediums

Build storytelling frameworks for collections, campaigns, designers, and intellectual properties

Collaborate with marketing heads to craft thoughtful campaign messaging and narratives

3. Strategic Communication

Work closely with the marketing and department heads to ensure brand goals and messaging are aligned

Contribute to content strategy discussions with insights

Support CRM and PR communications with well-crafted copy as needed

4. Quality & Consistency

Uphold high writing standards, attention to detail, and consistency in brand tone

Adapt writing to different audiences while keeping the brand voice intact

Proofread and refine content for accuracy and fluency across all materials

What Were Looking For:

35 years of experience in copywriting, brand communication, or editorial (preferably in fashion, lifestyle, or luxury)

A refined writing style with a keen understanding of tone, pacing, and context

A love for words, culture, fashion, and storytelling

Excellent command of English

Strong collaboration and communication skills this role requires daily interaction with cross-functional teams