409 Copy Editing Jobs

Write clear, engaging, and persuasive copy for ads, emails, landing pages, and social media. Craft copy that prompts readers to take immediate action (buy, sign up, download, etc.). 4 years of experience in copywriting, focus on direct response. Required Candidate profile Call/ Whatsapp : 9724346949 / 9327657730

Designation: Senior Executive Marketing / Executive Marketing - Social Media Marketing Location: Noida Experience: 1-6 years Job Summary/ Your Role in a Nutshell: We are looking for a skilled social media manager to oversee brand pages across various platforms for our clients. The ideal candidate would have expertise in creating engaging content, monitoring user interactions, and managing social media reporting. Experience working on social media management tools, with strong research and communication skills is a deal-maker. What youll do: Good knowledge & experience in social media copywriting for both B2B & B2C clients Responsible for ideation and creation of social media content for various platforms such as Twitter, Facebook, LinkedIn, Instagram etc. Creation of infographics and video scripts for social media posts Responsible for writing, editing, and proofreading for website content/blogs etc. Work alongside other copywriters and marketers and collaborate with designers and technical teams to get the desired results Assist in creating and maintaining a social media content calendar Slice and dice content in different formats, including .gif, video, PPTs, PDFs etc Should be able to research and investigate facts for digital/ social media content Should propose new content formats basis new trends and platform developments What you need: Must have- Excellent written and verbal communication skills in English language Graduate in any stream, preferably Bachelor in Mass Communication/ MBA / MA/ Masters in Mass Communication with 2-6 years of relevant experience in copy/content writing Basic understanding of SEO and Social Media Marketing Ability to understand and add value to various services of TO THE NEW from the lens of creativity & content

If you're a talented editor with a passion for sports and storytelling, we want to hear from you Here’s what makes you the perfect fit:Bachelor's Degree in English, Media/ Journalism, or similar discipline Have 6-12 months of experience in sports content editing, proofreading, or any other similar role Possess a strong command of the English language and an understanding of American culture Bring energy and creativity to our articles, ensuring each piece resonates with readers and leaves a lasting impression Can analyze article performance metrics and use insights to consistently elevate the quality of content A basic understanding of SEO, including crafting engaging headings and subheadings Leadership skills to inspire, guide, and mentor a team of talented writers A passion for the sports, with an eagerness to cover breaking news, live events, and in-depth analyses As a Sports Content Editor at EssentiallySports:You’ll be editing and publishing 20-25 articles each day, always keeping the high quality of EssentiallySports at the forefront Every article you touch will be fact-checked, well-researched, and ready to deliver value to our readers Your deep understanding of our audience will help you fine-tune content, enhancing its impact and relevance even after it’s been published You’ll work closely with a skilled team of writers, editors, and content managers in our fast-paced newsroom, alongside the content quality (CQ) team, to constantly refine and elevate the content we publish As a mentor, you’ll inspire and empower writers, helping them grow and evolve as contributors to the team Timeliness is key—by staying on top of breaking news, you’ll ensure our readers are always up-to-date as events unfold This role will see you working six days a week, aligning with a schedule that meets the needs of our US audience What’s in It for You?Flexibility to work from anywhere in the world with our fully remote setup Competitive salary based on your experience and the quality of your assessment Endless growth opportunities within a fast-paced, rapidly expanding sports media company Collaborative work environment with a team of passionate sports industry professionals A platform to showcase your work to millions of sports fans daily, building a portfolio that stands out Opportunities to elevate your personal brand and grow your social media presence, backed by our distinctive journalistic approach

Why You Should Join Us:If you're a talented editor with a passion for sports and storytelling, we want to hear from you Here’s what makes you the perfect fit:Bachelor's Degree in English, Media/ Journalism, or similar discipline Have 6-12 months of experience in sports content editing, proofreading, or any other similar role Possess a strong command of the English language and an understanding of American culture Bring energy and creativity to our articles, ensuring each piece resonates with readers and leaves a lasting impression Can analyze article performance metrics and use insights to consistently elevate the quality of content A basic understanding of SEO, including crafting engaging headings and subheadings Leadership skills to inspire, guide, and mentor a team of talented writers A passion for the sports, with an eagerness to cover breaking news, live events, and in-depth analyses As an Editor at EssentiallySports:You’ll be editing and publishing 18-20 articles each day, always keeping the high quality of EssentiallySports at the forefront Every article you touch will be fact-checked, well-researched, and ready to deliver value to our readers Your deep understanding of our audience will help you fine-tune content, enhancing its impact and relevance even after it’s been published You’ll work closely with a skilled team of writers, editors, and content managers in our fast-paced newsroom, alongside the content quality (CQ) team, to constantly refine and elevate the content we publish As a mentor, you’ll inspire and empower writers, helping them grow and evolve as contributors to the team Timeliness is key—by staying on top of breaking news, you’ll ensure our readers are always up-to-date as events unfold This role will see you working six days a week, aligning with a schedule that meets the needs of our US audience

Youll be a great fit if you have:Bachelor's Degree in English, Media/ Journalism, or similar discipline 1+ years of experience in sports writing, news content, or similar roles Command the English language with the ability to create content that engages A knack for creating compelling, well-researched articles that capture breaking news, explore emerging trends, and deliver rich, insightful features Live and breathe sports, always staying updated on live events, team news, and the latest trends while thriving in a fast-moving, dynamic environment Familiarity with Content Management Systems (CMS), especially WordPress, is a valuable bonus As a Sports Journalist at EssentiallySportsYoull create 6 compelling articles each day, maintaining the high-quality standards were known for at EssentiallySports Working six days a week, youll sync with a schedule that speaks to our US audience, ensuring timely, relevant content Every article you craft will be well-researched, factually accurate, and designed to hook readers from the start Youll collaborate with the editorial team to uphold quality and brainstorm fresh ideas with the content team to keep fans engaged and excited We want you to dive into what makes our audience tickunderstanding their love for the game and creating content that speaks directly to that passion Timeliness is key, so youll prioritize breaking news and make sure our fans stay ahead with the latest updates

Seeking a skilled copywriter to create impactful content and enhance social media engagement. Ideal candidate should have strong writing skills, creative thinking, and a good understanding of digital platforms.

:. We are a new-age AI solutions firm with an ultra-high-quality talent pool out of India for RLHF. . We have operations across the US and India and are working with the top AI firms globally to take their large language models (LLMs) to the next level of quality and consistency. We are looking for skilled freelance translators who are proficient in Telugu. This role involves translation and content creation. If you are fluent in reading, writing/typing, and communicating in Telugu and are seeking a flexible, remote role, this opportunity is for you!. Key Responsibilities:. Translate content to Telugu. Create high-quality, culturally relevant written content as needed. Maintain consistency, accuracy, and context in all tasks. :. Fluency in reading, writing/typing, and understanding in Telugu. Strong translation, and communication skills. Previous experience in content creation, transcription, or translation is a plus. Why join us. Pay up to ‚500 per hour, with potential for growth based on performance. Flexible working hours. Remote work opportunity, offering work-life balance. NOTEPay will vary by project and typically is up to Rs. . Join us and be part of a dynamic team creating impactful multilingual content!.

:. We are a new-age AI solutions firm with an ultra-high-quality talent pool out of India for RLHF. . We have operations across the US and India and are working with the top AI firms globally to take their large language models (LLMs) to the next level of quality and consistency. We are looking for skilled freelance translators who are proficient in Oriya. This role involves translation and content creation. If you are fluent in reading, writing/typing, and communicating in Oriya and are seeking a flexible, remote role, this opportunity is for you!. Key Responsibilities:. Translate content to Oriya. Create high-quality, culturally relevant written content as needed. Maintain consistency, accuracy, and context in all tasks. :. Fluency in reading, writing/typing, and understanding in Oriya . Strong translation, and communication skills. Previous experience in content creation, transcription, or translation is a plus. Why join us. Pay up to ‚500 per hour, with potential for growth based on performance. Flexible working hours. Remote work opportunity, offering work-life balance. NOTEPay will vary by project and typically is up to Rs. . Join us and be part of a dynamic team creating impactful multilingual content!.

:. We are a new-age AI solutions firm with an ultra-high-quality talent pool out of India for RLHF. . We have operations across the US and India and are working with the top AI firms globally to take their large language models (LLMs) to the next level of quality and consistency. We are looking for skilled freelance translators who are proficient in Malayalam. This role involves translation and content creation. If you are fluent in reading, writing/typing, and communicating in Malayalam and are seeking a flexible, remote role, this opportunity is for you!. Key Responsibilities:. Translate content to Malayalam. Create high-quality, culturally relevant written content as needed. Maintain consistency, accuracy, and context in all tasks. :. Fluency in reading, writing/typing, and understanding in Malayalam. Strong translation, and communication skills. Previous experience in content creation, transcription, or translation is a plus. Why join us. Pay up to ‚500 per hour, with potential for growth based on performance. Flexible working hours. Remote work opportunity, offering work-life balance. NOTEPay will vary by project and typically is up to Rs. . Join us and be part of a dynamic team creating impactful multilingual content!.

:. We are a new-age AI solutions firm with an ultra-high-quality talent pool out of India for RLHF. . We have operations across the US and India and are working with the top AI firms globally to take their large language models (LLMs) to the next level of quality and consistency. We are looking for skilled freelance translators who are proficient in Assamese. This role involves translation and content creation. If you are fluent in reading, writing/typing, and communicating in Assamese and are seeking a flexible, remote role, this opportunity is for you!. Key Responsibilities:. Translate content to Assamese. Create high-quality, culturally relevant written content as needed. Maintain consistency, accuracy, and context in all tasks. :. Fluency in reading, writing/typing, and understanding in Assamese. Strong translation, and communication skills. Previous experience in content creation, transcription, or translation is a plus. Why join us. Pay up to ‚500 per hour, with potential for growth based on performance. Flexible working hours. Remote work opportunity, offering work-life balance. NOTEPay will vary by project and typically is up to Rs. . Join us and be part of a dynamic team creating impactful multilingual content!.

:. Soul AI is a pioneering company founded by IIT Bombay and IIM Ahmedabad alumni, with a strong founding team from IITs, NITs, and BITS. We specialize in delivering high-quality human-curated data, AI-first scaled operations services, and more. . We seek an experienced who will teach and train the LLM model by doing data annotation tasks with the help of their core skills. If you are excited to contribute to AI innovation, this position is perfect for you. Who you are & how you can contribute. We are looking for highly skilled and detail-oriented Proofreader with exceptional abilities in comprehension, grammar and consistency. If this describes you, we are excited to offer you an incredible opportunity to work remotely as a freelancer. Join us in contributing to the creation of data that powers the training of advanced AI models. Role & Responsibilities:. Help in the training of an AI assistant model to enhance its accuracy and performance. Evaluate the model's responses across multiple dimensions to ensure quality and relevance. Maintain high standards of speed and precision while assessing the model's responses. Must Required Traits:. Strong attention to detail. Ability to carefully follow instructions. Excellent proficiency in English. Why Join Us. Competitive pay (up to ‚1000/hour). Flexible hours. Remote opportunity. NOTEPay will vary by project and typically is up to Rs. . .

Soul AI is a pioneering company founded by IIT Bombay and IIM Ahmedabad alumni, with a strong founding team from IITs, NITs, and BITS. We specialize in delivering high-quality human-curated data, AI-first scaled operations services, and more. Based in Hyderabad, we are a young, fast-moving team on a mission to build AI for Good, driving innovation and positive societal impact. We are seeking a News Editor to oversee and lead editorial teams in producing high-quality news content. You will manage editorial workflows, ensure timely and accurate reporting, and refine articles for clarity, engagement, and accuracy. Responsibilities :. Lead editorial teams to produce timely, accurate, and engaging news content across various platforms. Oversee the editorial calendar and ensure content is relevant, fresh, and aligned with audience interests. Edit and refine articles, ensuring clarity, accuracy, and adherence to editorial standards. Collaborate with writers, journalists, and other stakeholders to produce high-quality reports. Manage breaking news coverage and ensure fast-paced, accurate reporting in real-time. Skills: . Proven experience as a News Editor or similar role. Strong leadership skills with the ability to manage a team and meet tight deadlines. A sharp editorial eye, with impeccable attention to detail. Passion for current affairs, global trends, and innovative storytelling. Why Join Us. Competitive pay (Up to ‚1200/hour). Flexible hours. Remote opportunity. NOTEPay will vary by project and typically is up to Rs. . Ready to make an impact with your voice and storiesApply now to join a team that values innovation, creativity, and the power of storytelling!.

:. We are a new-age AI solutions firm with an ultra-high-quality talent pool out of India for RLHF. . We have operations across the US and India and are working with the top AI firms globally to take their large language models (LLMs) to the next level of quality and consistency. We are looking for skilled freelance translators who are proficient in Arabic. This role involves translation and content creation. If you are fluent in reading, writing/typing, and communicating in Arabic and are seeking a flexible, remote role, this opportunity is for you!. Key Responsibilities:. Translate content to Arabic. Create high-quality, culturally relevant written content as needed. Maintain consistency, accuracy, and context in all tasks. :. Fluency in reading, writing/typing, and understanding in Arabic. Strong translation, and communication skills. Previous experience in content creation, transcription, or translation is a plus. Why join us. Pay up to ‚500 per hour, with potential for growth based on performance. Flexible working hours. Remote work opportunity, offering work-life balance. NOTEPay will vary by project and typically is up to Rs. . Join us and be part of a dynamic team creating impactful multilingual content!.

:. We are a new-age AI solutions firm with an ultra-high-quality talent pool out of India for RLHF. . We have operations across the US and India and are working with the top AI firms globally to take their large language models (LLMs) to the next level of quality and consistency. We are looking for skilled freelance translators who are proficient in Hindi. This role involves translation and content creation. If you are fluent in reading, writing/typing, and communicating in Hindi and are seeking a flexible, remote role, this opportunity is for you!. Key Responsibilities:. Translate content to Hindi. Create high-quality, culturally relevant written content as needed. Maintain consistency, accuracy, and context in all tasks. :. Fluency in reading, writing/typing, and understanding in Hindi. Strong translation, and communication skills. Previous experience in content creation, transcription, or translation is a plus. Why join us. Pay up to ‚500 per hour, with potential for growth based on performance. Flexible working hours. Remote work opportunity, offering work-life balance. NOTEPay will vary by project and typically is up to Rs. . Join us and be part of a dynamic team creating impactful multilingual content!.

:. We are a new-age AI solutions firm with an ultra-high-quality talent pool out of India for RLHF. . We have operations across the US and India and are working with the top AI firms globally to take their large language models (LLMs) to the next level of quality and consistency. We are looking for skilled freelance translators who are proficient in Tamil. This role involves translation and content creation. If you are fluent in reading, writing/typing, and communicating in Tamil and are seeking a flexible, remote role, this opportunity is for you!. Key Responsibilities:. Translate content to Tamil. Create high-quality, culturally relevant written content as needed. Maintain consistency, accuracy, and context in all tasks. :. Fluency in reading, writing/typing, and understanding in Tamil. Strong translation, and communication skills. Previous experience in content creation, transcription, or translation is a plus. Why join us. Pay up to ‚500 per hour, with potential for growth based on performance. Flexible working hours. Remote work opportunity, offering work-life balance. NOTEPay will vary by project and typically is up to Rs. . Join us and be part of a dynamic team creating impactful multilingual content!.

:. We are a new-age AI solutions firm with an ultra-high-quality talent pool out of India for RLHF. . We have operations across the US and India and are working with the top AI firms globally to take their large language models (LLMs) to the next level of quality and consistency. We are looking for skilled freelance translators who are proficient in Punjabi. This role involves translation and content creation. If you are fluent in reading, writing/typing, and communicating in Punjabi and are seeking a flexible, remote role, this opportunity is for you!. Key Responsibilities:. Translate content to Punjabi. Create high-quality, culturally relevant written content as needed. Maintain consistency, accuracy, and context in all tasks. :. Fluency in reading, writing/typing, and understanding in Punjabi. Strong translation, and communication skills. Previous experience in content creation, transcription, or translation is a plus. Why join us. Pay up to ‚500 per hour, with potential for growth based on performance. Flexible working hours. Remote work opportunity, offering work-life balance. NOTEPay will vary by project and typically is up to Rs. ,. Join us and be part of a dynamic team creating impactful multilingual content!.

:. We are a new-age AI solutions firm with an ultra-high-quality talent pool out of India for RLHF. . We have operations across the US and India and are working with the top AI firms globally to take their large language models (LLMs) to the next level of quality and consistency. We are looking for skilled freelance translators who are proficient in Bengali. This role involves translation and content creation. If you are fluent in reading, writing/typing, and communicating in Bengali and are seeking a flexible, remote role, this opportunity is for you!. Key Responsibilities:. Translate content to Bengali. Create high-quality, culturally relevant written content as needed. Maintain consistency, accuracy, and context in all tasks. :. Fluency in reading, writing/typing, and understanding in Bengali. Strong translation, and communication skills. Previous experience in content creation, transcription, or translation is a plus. Why join us. Pay up to ‚500 per hour, with potential for growth based on performance. Flexible working hours. Remote work opportunity, offering work-life balance. NOTEPay will vary by project and typically is up to Rs. . Join us and be part of a dynamic team creating impactful multilingual content!.

:. We are a new-age AI solutions firm with an ultra-high-quality talent pool out of India for RLHF. . We have operations across the US and India and are working with the top AI firms globally to take their large language models (LLMs) to the next level of quality and consistency. We are looking for skilled freelance translators who are proficient in Gujarati. This role involves translation and content creation. If you are fluent in reading, writing/typing, and communicating in Gujarati and are seeking a flexible, remote role, this opportunity is for you!. Key Responsibilities:. Translate content to Gujarati. Create high-quality, culturally relevant written content as needed. Maintain consistency, accuracy, and context in all tasks. :. Fluency in reading, writing/typing, and understanding in Gujarati. Strong translation, and communication skills. Previous experience in content creation, transcription, or translation is a plus. Why join us. Pay up to ‚500 per hour, with potential for growth based on performance. Flexible working hours. Remote work opportunity, offering work-life balance. NOTEPay will vary by project and typically is up to Rs. . Join us and be part of a dynamic team creating impactful multilingual content!.

:. We are a new-age AI solutions firm with an ultra-high-quality talent pool out of India for RLHF. . We have operations across the US and India and are working with the top AI firms globally to take their large language models (LLMs) to the next level of quality and consistency. We are looking for skilled freelance translators who are proficient in Kannada. This role involves translation and content creation. If you are fluent in reading, writing/typing, and communicating in Kannada and are seeking a flexible, remote role, this opportunity is for you!. Key Responsibilities:. Translate content to Kannada. Create high-quality, culturally relevant written content as needed. Maintain consistency, accuracy, and context in all tasks. :. Fluency in reading, writing/typing, and understanding in Kannada. Strong translation, and communication skills. Previous experience in content creation, transcription, or translation is a plus. Why join us. Pay up to ‚500 per hour, with potential for growth based on performance. Flexible working hours. Remote work opportunity, offering work-life balance. NOTEPay will vary by project and typically is up to Rs. . Join us and be part of a dynamic team creating impactful multilingual content!.

:. Soul AI is a pioneering company founded by IIT Bombay and IIM Ahmedabad alumni, with a strong founding team from IITs, NITs, and BITS. We specialize in delivering high-quality human-curated data, AI-first scaled operations services, and more. . We are seeking a passionate Historical Journalist with at least 2 years of experience to research and write compelling articles on historical events, figures, and trends for our digital platforms. Key Responsibilities:. Research historical topics and write well-crafted, engaging articles. Analyze primary and secondary sources to provide in-depth historical perspectives. Contribute to blog posts, reports, and other historical content. Required Qualifications:. 2+ years of experience in journalism or historical writing. Strong research and writing skills. In-depth knowledge of historical events and periods. Why Join Us. Competitive pay (‚1200/hour). Flexible hours. Remote opportunity. NOTEPay will vary by project and typically is up to Rs. 1200 per hour (if you work an average of 3 hours every day that could be as high as Rs. . Shape the future of AI with Soul AI!.

:. We are a new-age AI solutions firm with an ultra-high-quality talent pool out of India for RLHF. . We have operations across the US and India and are working with the top AI firms globally to take their large language models (LLMs) to the next level of quality and consistency. We are looking for skilled freelance translators who are proficient in Marathi. This role involves translation and content creation. If you are fluent in reading, writing/typing, and communicating in Marathi and are seeking a flexible, remote role, this opportunity is for you!. Key Responsibilities:. Translate content to Marathi. Create high-quality, culturally relevant written content as needed. Maintain consistency, accuracy, and context in all tasks. :. Fluency in reading, writing/typing, and understanding in Marathi. Strong translation, and communication skills. Previous experience in content creation, transcription, or translation is a plus. Why join us. Pay up to ‚500 per hour, with potential for growth based on performance. Flexible working hours. Remote work opportunity, offering work-life balance. NOTEPay will vary by project and typically is up to Rs. . Join us and be part of a dynamic team creating impactful multilingual content!.

:. We are a new-age AI solutions firm with an ultra-high-quality talent pool out of India for RLHF. . We have operations across the US and India and are working with the top AI firms globally to take their large language models (LLMs) to the next level of quality and consistency. We are looking for skilled freelance translators who are proficient in Oriya. This role involves translation and content creation. If you are fluent in reading, writing/typing, and communicating in Oriya and are seeking a flexible, remote role, this opportunity is for you!. Key Responsibilities:. Translate content to Oriya. Create high-quality, culturally relevant written content as needed. Maintain consistency, accuracy, and context in all tasks. :. Fluency in reading, writing/typing, and understanding in Oriya . Strong translation, and communication skills. Previous experience in content creation, transcription, or translation is a plus. Why join us. Pay up to ‚500 per hour, with potential for growth based on performance. Flexible working hours. Remote work opportunity, offering work-life balance. NOTEPay will vary by project and typically is up to Rs. . Join us and be part of a dynamic team creating impactful multilingual content!.

:. We are a new-age AI solutions firm with an ultra-high-quality talent pool out of India for RLHF. . We have operations across the US and India and are working with the top AI firms globally to take their large language models (LLMs) to the next level of quality and consistency. We are looking for skilled freelance translators who are proficient in Gujarati. This role involves translation and content creation. If you are fluent in reading, writing/typing, and communicating in Gujarati and are seeking a flexible, remote role, this opportunity is for you!. Key Responsibilities:. Translate content to Gujarati. Create high-quality, culturally relevant written content as needed. Maintain consistency, accuracy, and context in all tasks. :. Fluency in reading, writing/typing, and understanding in Gujarati. Strong translation, and communication skills. Previous experience in content creation, transcription, or translation is a plus. Why join us. Pay up to ‚500 per hour, with potential for growth based on performance. Flexible working hours. Remote work opportunity, offering work-life balance. NOTEPay will vary by project and typically is up to Rs. . Join us and be part of a dynamic team creating impactful multilingual content!.

:. Soul AI is a pioneering company founded by IIT Bombay and IIM Ahmedabad alumni, with a strong founding team from IITs, NITs, and BITS. We specialize in delivering high-quality human-curated data, AI-first scaled operations services, and more. . We are seeking a passionate Historical Journalist with at least 2 years of experience to research and write compelling articles on historical events, figures, and trends for our digital platforms. Key Responsibilities:. Research historical topics and write well-crafted, engaging articles. Analyze primary and secondary sources to provide in-depth historical perspectives. Contribute to blog posts, reports, and other historical content. Required Qualifications:. 2+ years of experience in journalism or historical writing. Strong research and writing skills. In-depth knowledge of historical events and periods. Why Join Us. Competitive pay (‚1200/hour). Flexible hours. Remote opportunity. NOTEPay will vary by project and typically is up to Rs. 1200 per hour (if you work an average of 3 hours every day that could be as high as Rs. . Shape the future of AI with Soul AI!.

:. Soul AI is a pioneering company founded by IIT Bombay and IIM Ahmedabad alumni, with a strong founding team from IITs, NITs, and BITS. We specialize in delivering high-quality human-curated data, AI-first scaled operations services, and more. . We seek an experienced who will teach and train the LLM model by doing data annotation tasks with the help of their core skills. If you are excited to contribute to AI innovation, this position is perfect for you. Who you are & how you can contribute. We are looking for highly skilled and detail-oriented Proofreader with exceptional abilities in comprehension, grammar and consistency. If this describes you, we are excited to offer you an incredible opportunity to work remotely as a freelancer. Join us in contributing to the creation of data that powers the training of advanced AI models. Role & Responsibilities:. Help in the training of an AI assistant model to enhance its accuracy and performance. Evaluate the model's responses across multiple dimensions to ensure quality and relevance. Maintain high standards of speed and precision while assessing the model's responses. Must Required Traits:. Strong attention to detail. Ability to carefully follow instructions. Excellent proficiency in English. Why Join Us. Competitive pay (up to ‚1000/hour). Flexible hours. Remote opportunity. NOTEPay will vary by project and typically is up to Rs. . .