Content Writing

You will have the exciting opportunity to join Licious, a Bengaluru based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta. As a part of our team, you will play a crucial role in developing content and creative solutions for Licious across various platforms to drive business results and establish Licious as an iconic brand in the food-tech industry. Key Responsibilities: - Take end-to-end ownership of developing content and creative solutions for Licious" owned, earned & paid platforms. - Lead conversations with Design, Brand, Category, and Growth teams to create tactical campaigns around key business and consumer initiatives. - Experiment with ideas, creative, copy, and content for various communication pieces such as in-app communication, digital films, social engagement, Print ads, OOH, TVC scripts, radio spots, BTL, CRM, and email marketing. - Elevate the creative output of external partners (creative agencies and production partners) to ensure campaigns meet high levels of creativity and innovation. Qualifications Required: - Confidence to take charge and own content strategies across various platforms including social media, in-app messages, ads, print, TV scripts, and more. - Collaborative spirit to work with different teams and create campaigns that deeply connect with customers. - Fearless mindset to experiment with new ideas, formats, and trends to keep content fresh, creative, and engaging. - Passion for building Licious into an iconic brand with exciting, entertaining, and converting content. - Ability to work effectively with creative agencies and production teams to elevate campaigns with high-quality storytelling and innovation. - Curiosity to stay updated with the latest trends, digital content formats, regional themes, and pop-culture references. If you are passionate about meat and excited about being a part of a dynamic team that thrives on creativity and innovation, then this role at Licious is perfect for you!,