1 - 5 years

4 - 9 Lacs

Posted:15 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role & responsibilities

  • Write high-quality blogs, case studies, landing pages, comparison pages, and email copy.
  • Craft narratives that simplify complex SaaS/AI topics.
  • Build content aligned with ICP pain points and product value props.
  • Own the content roadmap based on SEO opportunities, product launches, and GTM needs.
  • Identify high-intent topics and build bottom-of-funnel content.
  • Collaborate with SEO/Growth teams to improve rankings and organic traffic.
  • Work closely with Product, Growth, and Sales to create content that supports pipeline
  • Repurpose long-form content into short-form posts, newsletters, scripts, etc.
  • Track content performance and optimise based on engagement and conversions.

Preferred candidate profile

  • 25+ years of content experience

    in a SaaS or tech company

    .
  • Strong writing skills with ability to simplify technical topics.
  • Solid understanding of SEO and content strategy.
  • Experience writing for different stages of the SaaS funnel (TOFU/MOFU/BOFU).
  • Portfolio of published work (blogs, guides, case studies).
  • Bonus: familiarity with AI, chatbots, automation, or CX industry.

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