Content Writer & Social Media Manager

1 - 4 years

4 - 6 Lacs

Posted:2 weeks ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role & responsibilities

Content Creation & Strategy

  • Develop engaging, original, and informative content (blogs, website pages, newsletters, press releases, campaign copy etc.).
  • Translate complex medical/scientific concepts into easy-to-understand, parent-friendly content.
  • Create persuasive marketing content aligned with SEO strategy to improve organic search rankings.
  • Draft internal communications and employer branding material.

Social Media Management

  • Manage official social media accounts (Instagram, Facebook, LinkedIn, YouTube, Twitter/X).
  • Plan and execute

    monthly content calendars

    with creative campaigns around pregnancy, parenthood, health awareness, and brand initiatives.
  • Conceptualize visuals, work with designers, and write captions that

    drive engagement & conversions

    .
  • Monitor social media trends, competitor activities, and campaign performance analytics.

Digital Marketing & Branding

  • Collaborate with SEO, design, and marketing teams to deliver high-performing campaigns.
  • Write compelling copy for

    ads, landing pages, and promotional campaigns

    .
  • Optimize content for lead generation and customer engagement.
  • Ensure brand voice, compliance, and accuracy in all communications.

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