Content Writer

Key Responsibilities:

• Develop Content Strategy: Create and implement a data-driven content marketing strategy that supports the company s objectives for brand awareness, lead generation, and customer retention.
• Content Production: Manage the content calendar and oversee the creation of diverse content types, including blogs, whitepapers, case studies, infographics, videos, and webinars.
• Performance Analysis: Track and analyze the performance of content to optimize strategies and inform future content creation and marketing campaigns.
• Cross-Functional Collaboration: Work closely with teams from performance marketing, sales, product, and design to align content with product launches, sales initiatives, and customer education.
• Team Leadership: Lead and mentor a team of writers, editors, and content creators to ensure consistent high-quality content output.
• Stay Industry-Updated: Keep abreast of industry trends, best practices, and competitor activities to continuously improve content strategies.
• External Partnerships: Manage relationships with external agencies, freelancers, and guest contributors to expand the scope and reach of content production.
• Content Distribution: Ensure effective distribution of content across multiple platforms, including the company blog, social media channels, email marketing, and third-party publications.

Qualifications:

• Educational Background: Bachelor s degree in Marketing, Communications, Journalism, or a related field.
• Experience: Minimum of 5+ years of experience in content marketing with a proven track record of driving measurable business outcomes through content.
• Content Strategy Expertise: Demonstrated ability to develop and manage content strategies that align with business goals and improve brand visibility.
• Writing & Editing Skills: Strong writing and editing skills, with a portfolio that showcases expertise across various content formats.
• Project Management: Ability to juggle multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment.
• Team Leadership: Experience in leading and mentoring content teams, ensuring consistent and high-quality content production.