Content Strategist/Content Marketing Manager- E (Finance Industry)

INDUSTRY - Finance

Responsibilities

• Develop and execute a comprehensive content strategy aligned with company goals, target audience, and brand guidelines.
• Identify content opportunities through audience insights, industry trends, social media trends, and competitor analysis.
• Create and manage content calendars to ensure timely delivery across digital platforms.
• Plan and execute content campaigns for brand initiatives, products, and investor education.
• Oversee creation of high-quality content including articles, blogs, videos, infographics, and social media posts.
• Coordinate with designers, writers, videographers, freelancers, and agencies for content production.
• Ensure all content follows brand tone, SEO guidelines, and regulatory standards.
• Develop platform-wise content distribution strategies to maximize reach and engagement.
• Manage social media, email, and partner channels for content promotion.
• Track content performance (traffic, engagement, conversions) and provide data-based optimization recommendations.
• Stay updated on industry best practices, trends, and emerging content formats.