Content Strategist Lead ( Pre Launch and Growth)

Goal:

About the Brand

D2C mens hair care and skin care

pre-launch

The Mission

content-led growth across Instagram and YouTube

If you live and breathe social media, know how to reverse-engineer virality, and have built fast-scaling content engines before — let’s talk.

Your Role

• Build and own the

  end-to-end content strategy

  across Instagram (Reels, Posts, Stories) and YouTube (Shorts, long-form)
• Lead a lean team of creators, editors, and freelancers to

  execute at scale

• Design a pre-launch content roadmap that builds anticipation and early community
  
• Rapidly test formats and ideas to find breakout content — memes, tutorials, challenges, UGC
  
• Develop and maintain a high-volume content pipeline: 2–3 Reels/Shorts daily
  
• Collaborate with founders, product, and marketing to align messaging and campaigns
  
• Tap into trends, viral moments, and creator culture to

  engineer shareability and relevance

• Build a strategy to

  convert views into followers, and followers into customers

• Analyze content performance and iterate daily based on real-time data
• 
  

What You Bring

• 5+ years of experience in content strategy, social growth, or brand building
  
• Proven track record of scaling IG/YouTube accounts from 0 to 100K+
  
• Strong creative direction + working knowledge of content production
  
• Deep expertise in short-form video — especially Instagram Reels and YouTube Shorts
  
• Experience building or leading a small, high-output content team
  
• Pulse on pop culture, grooming trends, and what makes Gen Z/Millennial men engage
  
• Obsession with metrics, experimentation, and performance
  

Bonus Points

• Background in men’s grooming, beauty, or wellness brands
  
• Hands-on skills in video editing, scripting, or camera work
  
• Existing relationships with UGC creators and micro-influencers
  
• Experience working in D2C or fast-moving startup environments
  

What We Offer

• Competitive salary + performance-based bonuses
  
• Full creative ownership and direct access to founding team
  
• Budget for production, freelancers, and creator partnerships
  
• Flexibility to build your own team and systems
  
• Ground-floor opportunity to shape a breakout D2C brand
  
• Product perks, grooming budget, and more