Job
Description
Content Strategist Location: Noida (On-site) Working Days: 6 Days a Week Experience: 3+ Years About the Company Herbal Chakra is a fast-growing wellness company housing two dynamic brands: Herby Angel's A certified organic baby care brand rooted in Ayurveda Purely Your's A modern Ayurvedic brand offering wellness solutions for adults With a strong commitment to clean, effective, and natural products, we are on a mission to revolutionize wellness for the whole family. Role Overview We're looking for a Content Strategist who's creative, organized, and deeply aligned with brand voice and storytelling. You'll lead the overall content efforts for both brands, managing everything from social media to performance marketing, and everything in between. You will work closely with the marketing, design, and product teams to create engaging, conversion- focused content that connects with our audience and elevates our brand presence across all channels. Key Responsibilities Own and lead the content strategy for both Herby Angel & Purely Yours across all touchpoints Plan and execute social media content calendars that are on-brand, timely, and engaging Create persuasive and high-converting copy for performance marketing ads and landing pages Collaborate with the design team for static and video content production Maintain a consistent tone of voice for both brands while tailoring messaging to different audiences Write content for product descriptions, website pages, Amazon listings, blogs, and packaging Regularly analyze content performance metrics and refine strategies accordingly Stay up to date with content trends, wellness/beauty industry news, and consumer behavior Coordinate with internal teams and freelancers to manage content production workflows Innovate new formats, campaign hooks, and content ideas to keep both brands fresh and relevant Requirements Minimum 3 years of proven experience in content strategy or content marketing Experience in D2C brands, preferably in wellness, beauty, baby care, or Ayurveda is a strong plus Strong understanding of content that performs across paid ads, organic social, and brand storytelling Excellent command over both creative and conversion-oriented writing To Apply: Email your resume and portfolio/work samples at rajeev@herbalchakra.in and shubhangimishra@herbalchakra.in.
