Content Strategist

Job Summary:

The Content Strategist will be responsible for developing and executing content strategies that strengthen COWBERRY's brand positioning, improve audience engagement, and drive brand awareness and business growth. The ideal candidate should have a strong understanding of content marketing, storytelling, consumer behaviour, and digital trends, along with the ability to create content that connects with the target audience.

Key Responsibilities

• Develop and execute comprehensive content strategies aligned with COWBERRY's brand identity, marketing objectives, and business goals.
• Plan and manage monthly content calendars across social media, websites, blogs, email campaigns, and other digital platforms.
• Create compelling content ideas and storytelling concepts around organic food, natural farming, farmer stories, product quality, food safety, and sustainability.
• Develop creative campaign concepts for product launches, seasonal campaigns, festivals, and brand awareness initiatives.
• Work closely with graphic designers, video editors, social media executives, and marketing teams to ensure effective content execution.
• Research industry trends, competitor activities, consumer preferences, and emerging content formats to identify new opportunities.
• Ensure consistency in brand voice, messaging, tone, and communication across all platforms.
• Develop content that communicates COWBERRY's USPs, product benefits, certifications, and brand differentiators effectively.
• Collaborate with the performance marketing team to develop conversion-focused content for advertisements and campaigns.
• Monitor content performance through relevant metrics such as reach, engagement, website traffic, leads, and conversions.
• Analyse content performance and continuously optimise strategies based on insights and audience behaviour.
• Develop engaging scripts, campaign narratives, video concepts, reels, and other creative formats.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Mass Communication, Journalism, English, or a related field.
• 2-5 years of relevant experience in Content Strategy, Content Marketing, or Digital Marketing.
• Excellent writing, editing, storytelling, and communication skills.
• Strong understanding of social media platforms, digital marketing, and content distribution strategies.
• Ability to develop creative campaign ideas and convert business objectives into effective content.
• Familiarity with SEO, content analytics, and digital marketing tools.
• Understanding of consumer behaviour, brand positioning, and audience engagement.
• Strong research, planning, coordination, and execution skills.
• Experience in the FMCG, Food, Organic, Agriculture, or D2C industry will be an added advantage.