Content Strategist

Job Overview:
We are looking to hire a driven content strategist to develop and execute content strategies that drive traffic and generate leads. The content strategist’s responsibilities include determining which formats best communicate various types of content, identifying ways to increase brand awareness, and conducting keyword research. You should also be able to analyse user engagement metrics to determine whether the content is well-received or not. Roles and Responsibilities

• Cultivate content marketing strategies targeted at driving traffic and engagement, generating leads, delivering sales, retaining customers, building brand awareness and hitting other key content metrics.
• Develop a brand voice to ensure consistency across all content assets.
• Work with internal and external collaborators and creative resources to deliver content assets that are coherent with our brand voice and strategy.
• Track and advance the editorial calendar, and regularly measure and distil progress results to apply data-driven insights to future content strategies.
• Apply SEO, content development, distribution, and measurement to effectively tailor content to reach audience personas.
• Manage digital and social content channels including email or newsletter distribution, with an understanding of the best content practices on each channel.
• Assist with integrating content strategy deliverables and time-specific brand campaigns to drive campaign goals.
• Mobilize storytelling opportunities or optimize existing content on all channels — owned, earned, and paid platforms.

• Establish strategies for media relations, seeking placements in print, broadcast, and online channels, and create the corresponding content including press releases, articles, and presentations.
• Build relationships with thought leaders and nurture brand awareness, while gathering knowledge of industry trends.
• Test and implement innovative and relevant methods of measuring content, campaigns, and tools, keeping in mind the purpose of the derived results.

Content Strategist Requirements:

• Bachelor’s degree in marketing, communications, advertising, journalism, or related field.
• Proven content strategy and project management experience.
• Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
• The ability to work under pressure.
• Strong content presentation skills.
• Outstanding organizational and time management skills.
• Excellent analytical skills.
• Exceptional marketing and collaborative skills.
• Effective communication skills.