Content Strategist

Role Overview:
We are hiring an experienced Content Strategist to plan, manage, and optimize content across digital platforms to drive brand growth, engagement, and performance marketing outcomes. The ideal candidate should have strong agency experience, hands-on expertise in copywriting and scripting, and the ability to lead content direction while ensuring alignment with overall business goals. High ownership, accountability, and active team contribution are essential for this role.

Key Responsibilities:

Content Strategy & Planning:

Develop and execute comprehensive content strategies aligned with brand objectives, campaigns, and performance marketing goals
Plan content for both organic and paid channels, ensuring platform-specific relevance and consistencyCreate structured content calendars, campaign plans, and execution roadmaps

Copywriting & Scripting:

Write and refine compelling content for campaigns, advertisements, social media, landing pages, and brand communications
Script videos including ads, reels, testimonials, explainers, and educational contentEnsure clarity, persuasive messaging, and alignment with audience intent

Content Direction & Quality Control:

Provide clear briefs, tone guidelines, and structured feedback to writers and creators
Review and enhance content to meet quality and performance benchmarksEnsure proper implementation of feedback for high-quality outputs

Performance Marketing Alignment:

Collaborate closely with the performance marketing team to optimize content for conversions and lead generation
Refine content strategies based on campaign insights, A/B testing results, and performance data

AI Exploration & Innovation:

Explore and leverage AI tools for content ideation, scripting, optimization, and workflow efficiency
Recommend AI-driven improvements while maintaining originality and brand consistency

Collaboration & Ownership:

Work closely with design, video, social media, and marketing teams to ensure cohesive campaigns
Actively participate in brainstorming sessions, ideation discussions, and campaign reviewsTake full ownership of content deliverables and timelines

Responsibility & Accountability:

Ensure timely delivery of content aligned with campaign schedules
Maintain accuracy, consistency, and brand alignment across all platformsDemonstrate reliability, commitment, and a performance-oriented mindset

Required Skills & Experience:

3–5 years of experience as a Content Strategist or in a similar role (agency experience preferred)
Strong understanding of content marketing, social media strategy, and performance-driven storytellingProven expertise in copywriting, scripting, and content optimizationExperience managing writers and providing structured feedbackAwareness of and interest in AI tools for content creation and marketingExcellent communication, planning, and decision-making abilitiesAbility to work in a fast-paced, target-driven environment

Job Type: Full-time

Pay: ₹28,000.00 - ₹32,000.00 per month

Ability to commute/relocate:

• Calicut, Kerala: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Current Salary?

Education:

• Bachelor's (Required)

Experience:

• content strategiest: 3 years (Required)

Language:

• Malayalam (Required)

Work Location: In person