Content Strategist and Partnerships

Do you see yourself as a Storyteller Have you often wanted to tell a narrative that compellingly peels away the layers till you get to the kernel Would you be excited to steer the voice and presence of a design brand like Freedom Tree

At Freedom Tree, we are looking for a Content Strategist and Partnerships Lead to build our communication and brand presence, seamlessly tying together the design collections, Freedom Tree stores and the digital tracks we make.

Key Responsibilities:

• Conceptualizing overall story telling for campaigns, collections, and the brand overall with input from design and commercial teams
• Understanding our customer and product lines deeply and guiding our communications for the greatest resonance and engagement
• Setting a shared brand communication standard and voice and ensuring it is followed in all touchpoints
• Managing a team of visual designers, digital content creators, and external agencies to create our visual assets across web, digital media, and physical touch-points
• Ensuring timely creation of assets in line with our brand objectives, adaptation and dissemination across all digital and physical channels and platforms social media, mailers, whatsapp, ads, external media, stores, and more
• Writing key advertorial language and communication copy to be adapted across platforms and channels for different campaigns
• Forging partnerships with brands, media platforms, content creators, and others to create shared campaigns, product lines, event collaborations to expand our reach with relevant audiences
• Coordinating events, workshops, and other activities to drive footfall and engagement to stores

Preferred Experience:

• At least 3-5 years in activities related to brand communication, social media, partnerships, brand management, or other relevant activities
• Experience working with boutique or niche brands in lifestyle, home, or fashion
• Experience managing people and working in a cross-functional environment
• Experience working with analytical and structured processes analyzing data, creating structure processes, developing guides and templates.
• An innate understanding and appreciation of our product lines, design aesthetic and brand

About Freedom Tree:

Freedom Tree recommends edgy global color design and quirky coordination for your home. All designed by the studio and made in India the work of many heads, hearts and hands. We have an eclectic color design collection of furniture, textiles, tableware, dcor, lighting, clothing. Welcome to the world of Good Design, Everyday.

Freedom Tree is a fast-growing design brand with stores in South and West India, and a pan-India online presence. We design all our products in-house, made by hand in India, and also work with boutique institutional clients and selected platforms and retailers.

To apply, send your resume and portfolio to [HIDDEN TEXT] and [HIDDEN TEXT]