Do you see yourself as a Storyteller Have you often wanted to tell a narrative that compellingly peels away the layers till you get to the kernel Would you be excited to steer the voice and presence of a design brand like Freedom Tree At Freedom Tree, we are looking for a Content Strategist and Partnerships Lead to build our communication and brand presence, seamlessly tying together the design collections, Freedom Tree stores and the digital tracks we make. Key Responsibilities: Conceptualizing overall story telling for campaigns, collections, and the brand overall with input from design and commercial teams Understanding our customer and product lines deeply and guiding our communications for the greatest resonance and engagement Setting a shared brand communication standard and voice and ensuring it is followed in all touchpoints Managing a team of visual designers, digital content creators, and external agencies to create our visual assets across web, digital media, and physical touch-points Ensuring timely creation of assets in line with our brand objectives, adaptation and dissemination across all digital and physical channels and platforms social media, mailers, whatsapp, ads, external media, stores, and more Writing key advertorial language and communication copy to be adapted across platforms and channels for different campaigns Forging partnerships with brands, media platforms, content creators, and others to create shared campaigns, product lines, event collaborations to expand our reach with relevant audiences Coordinating events, workshops, and other activities to drive footfall and engagement to stores Preferred Experience: At least 3-5 years in activities related to brand communication, social media, partnerships, brand management, or other relevant activities Experience working with boutique or niche brands in lifestyle, home, or fashion Experience managing people and working in a cross-functional environment Experience working with analytical and structured processes analyzing data, creating structure processes, developing guides and templates. An innate understanding and appreciation of our product lines, design aesthetic and brand About Freedom Tree: Freedom Tree recommends edgy global color design and quirky coordination for your home. All designed by the studio and made in India the work of many heads, hearts and hands. We have an eclectic color design collection of furniture, textiles, tableware, dcor, lighting, clothing. Welcome to the world of Good Design, Everyday. Freedom Tree is a fast-growing design brand with stores in South and West India, and a pan-India online presence. We design all our products in-house, made by hand in India, and also work with boutique institutional clients and selected platforms and retailers. To apply, send your resume and portfolio to [HIDDEN TEXT] and [HIDDEN TEXT] Show more Show less
Selected Intern's Day-to-day Responsibilities Include Lead and manage Freedom Tree's social media initiatives to ensure alignment with current trends. Apply design aesthetics and creativity to develop engaging social media content. Establish partnerships with brands, influencers, media houses, and other relevant stakeholders Assist in planning, coordinating, and executing store marketing activities such as pop-ups, events, and design shows. Implement local retail marketing strategies for Freedom Tree's 8 design stores. Develop and execute an organic growth strategy for Instagram and Facebook. Utilize copywriting skills to create compelling content in English. Preferably possess a design school background and familiarity with Canva. Measure social media growth and optimize strategies accordingly. Bonus points for proficiency in the Shopify platform. Implement retention marketing strategies to improve repeat rates and other relevant metrics. Familiarity with tools such as MailChimp, Google Analytics, and Zoho. About Company: Freedom Tree store recommends edgy global color design and quirky coordination for your home. All our products are designed in the studio and made in India - the work of many heads, hearts, and hands. We have an eclectic color design collection of furniture, tableware, textiles, floor coverings, lighting, home fragrances, and accessories. We are constantly evolving and stimulating the freedom to have fun. Freedom Tree is the place for those who want 'easy, relaxed' homes.