Content & Partnerships Manager

Mumbai (MH)-On-Site

SWEET DREAMS

We dont design for runways.

We design for bedrooms, balconies, slow mornings, and self-care Sundays.

If you live for brand storytelling, dream up events that actually get talked about, and love building buzz through influencers, creators, and IRL experiences this role was made for you.

We&aposre not looking for a behind-the-scenes planner. We want a do-it-all, boots-on-ground, buzz-generating brand builder who can turn a store launch into a moment, a coupon drop into a citywide hook, and a Pyjama Party into the talk of the town.

Youll work directly with the founders and creative team to shape the offline and content presence of Indias most exciting sleepwear brand!

Skills- What Youll Do

1. Events & Experiential Marketing

Lead store launches, retail pop-ups, society-level activations, and signature events like Pyjama Parties

Plan and execute immersive, high-impact brand experiences that feel more like cultural moments than standard events

Own end-to-end production from vendor sourcing (food, dcor, AV) and budgeting to influencer invites, guest experience, and event-day execution

Build community-led engagement across residential societies, retail hubs, clubs, and micro-communities

Arrange content capture (photos, videos, BTS) from each event for digital amplification and PR

2. Hyperlocal Marketing & Retail Collaborations

Partner with retail stores (EBOs), fashion brands, and lifestyle categories for hyperlocal co-marketing initiatives

Engage with local communities to distribute exclusive coupons and drive measurable in-store footfall

Lead sampling activations, cross-brand tie-ups, and neighborhood campaigns that boost reach and recall

Collaborate with design and brand teams to deploy timely marketing materials across stores, society spaces, and community touchpoints

3. User-generated Content & Influencer Partnerships

Negotiate and brief creators across Instagram, YouTube, and Shorts for content-rich collaborations

Lead sponsored content campaigns and exclusive video partnerships with creators and media outlets

Track content performance, engagement, and ROI with a keen eye on retention, conversions, and brand buzz

Work with juniors to identify the right creators for specific campaigns based on season, region, and persona

4. Platform & Co-Branded Marketing

Source and negotiate co-branded partnerships with marketplaces (e-comm, deals, coupon sites, content platforms)

Craft exclusive drops, sampling collaborations, and platform-led campaign moments

Maintain ongoing relationships with platform category teams and external brand marketing heads

Track competitive collabs and maintain a repository of brand-partner best practices

5. Content Strategy & AI-Enhanced Storytelling

Lead the content strategy for brand events, EBOs, marketplaces, performance ads, and retail campaigns

Ensure every campaign or event generates amplifiable content from behind-the-scenes moments to hero edits

Work closely with video editors and designers to shape each experience for digital channels

Study and understand AI-generated visual content (e.g., Midjourney, Sora, Kling) and explore their applications for fast, creative visual storytelling

Maintain an inspiration library of both competitor visuals and experimental formats to guide creative strategy

6. Budgeting & ROI Planning

Create detailed event and campaign budgets across vendors, creators, venues, and production

Allocate spends based on campaign goals (awareness vs footfall vs sales vs engagement)

Work with finance and leadership to prioritize high-impact spends, track real-time budget burn, and manage vendor payouts

Build post-campaign budget vs ROI reviews what worked, what scaled, what to

Qualifications - Youll Love This Role If You...

Have 46 years of experience in events, influencer marketing, partnerships, or content

Have run brand activations, retail pop-ups, or creator Collab&aposs for fashion, lifestyle, or D2C brands

Are creative and scrappy you know how to hustle, negotiate, and pull it all off

Have a lets make this fun and unforgettable mind-set, not just lets get it done

Budget