Content Creator

As a Content Creator specializing in Health & Wellness, your role will involve creating engaging and informative content for various social media platforms, with a focus on Instagram. You will leverage automation tools such as ManyChat to streamline customer engagement and lead generation. Your responsibilities will also include reviewing and providing feedback on content edited by others to ensure brand consistency and quality. Here's a detailed breakdown of your role: - Develop high-quality content encompassing posts, reels, stories, and carousels centered around health and wellness topics. - Plan and execute creative campaigns tailored for Instagram and other social media platforms. - Utilize automation tools like ManyChat and chatbots to enhance customer engagement and lead generation. - Review, proofread, and refine content edited by external or in-house editors to maintain brand alignment. - Research industry trends, brainstorm innovative ideas, and align content with brand objectives and campaigns. - Build and engage with the online community by actively responding to comments, DMs, and queries to strengthen brand trust. - Monitor analytics, track performance metrics, and provide recommendations to optimize reach and engagement. Qualifications required for this role include: - Proven experience in Instagram content creation, including posts, reels, and stories. - Strong understanding of health and wellness content creation across areas such as nutrition, fitness, and lifestyle. - Hands-on experience with automation tools like ManyChat or similar platforms. - Ability to review, proofread, and refine content edited by others for brand consistency and quality. - Strong creative and visual storytelling skills. - Capability to ideate and execute content strategies aligned with brand goals. - Familiarity with social media trends, algorithms, and best practices. - Excellent written and verbal communication skills. - Basic graphic design/video editing skills using tools like Canva, Adobe, or CapCut will be beneficial. In addition to the above responsibilities and qualifications, you will have the opportunity to grow within a fast-evolving health and wellness brand. You will enjoy creative freedom to experiment with new content formats in a dynamic and collaborative work environment. The benefits include a flexible schedule, paid sick time, and the option to work from home. If you are planning to work in Coimbatore, Tamil Nadu, you should be able to reliably commute or relocate before starting work. A Bachelor's degree is required, along with at least 1 year of experience in content creation. Proficiency in Tamil and English languages is also essential for this role.,