Content Creation and Digital marketing Manager

Experience: 3+ years in Content Creation and Digital Marketing Manager

Apply Here: https://forms.gle/cxXiR26S7tnG846t8

This role is our Foghorn to the world. S/he shall understand our offering and shall explain it to the

sales, prospects and more; using text/visual content via digital methods and un/conventional

planning. It also includes working with sales, technology, and support teams to ensure that the

revenue and customer satisfaction goals are met.

Have an Advertisement mindset; with whacky and attractive content creation.

Content Creation [60% KRA]

Develop original, engaging content for email campaigns, marketing collateral, blogs, social

media, and website.

Create concise text [short-copy and long-copy] content and create related images / videos.

Collaborate with sales and product teams to produce multimedia content (images, videos,

infographics) for prospects, investors and influencers.

Manages the organizations brand and ensures that it is expressed in all our communication

channels including advertising, promotions, presentations and digital media.

Digital Marketing [40% KRA]

Planning and implementing strategies for organic / inorganic lead generation.

Develop and implement lead nurturing campaigns over time. Use a mix of digital and direct

communication methods (emails, WhatsApp, calls, social media) to qualify leads.

Plan and execute digital campaigns (organic + paid) to drive traffic, engagement, and leads.

Plans and executes all web, SEO/SEM, database marketing, email, social media, and display

advertising campaigns, including on-page and off-page optimization, keyword research, and

performance tracking.

Monitor analytics and generate monthly reports on content and campaign performance using

tools like Google Analytics, Meta Business Suite, etc.

Utilize various tools and platforms (e.g. LinkedIn, buy industry databases) to gather and organize

lead information. Generate/procure target audience data from open market.

Mandatory Skills:

Strong skills in Advertisement style Content Creation, Lead Generation. And Execution of

digital marketing using automation.

Video editing or short-form video content creation skills (Reels/YouTube Shorts).

Proven track record of successfully developing and executing multi-channel marketing

campaigns and integrated marketing communications with measurable results.

Strong project management abilities, prioritizing and handling multiple projects

simultaneously, under tight time constraints and within budget parameters.

Strong PowerPoint and Excel skills; ability to create senior-level reports and communicate

recommendations, both verbally and written

Basic knowledge of SEO and paid media campaigns (Google Ads, Meta Ads).

Working knowledge of marketing automation tools like Mailchimp, HubSpot, etc.

Nice-to-have Skills:

Understanding of technical aspects of (any) ERP or Data Analytics Platform or Fintech

Working knowledge of HTML, CSS, and JavaScript development and constraints

Candidate Profile:

Willingness to work in a start-up with ability to work in a dynamic environment.

Self-starter and an idea generator to analyze & resolve problems...faster & better

Versatile skill to work in hands-on into any functional area of the organization

Open for moderate domestic travel