Content Associate

As a Content Associate at Cumin Co., you will play a crucial role in bringing the brand voice to life across all touchpoints. With your 12 years of experience in D2C brands, you will be responsible for creating clear, creative, and conversion-driven copy for various marketing channels including product pages, ads, emails, and social campaigns. Your collaboration with marketing and design teams will ensure that the messaging is consistent, engaging, and resonates with our audience. Key Responsibilities: - Write clear, engaging, and persuasive copy for website, product pages, ads, social media, email campaigns, and other marketing channels. - Collaborate with design, marketing, and brand teams to ensure cohesive brand communication. - Understand the target audience and tailor content to maximize engagement and conversions. - Create catchy taglines, product descriptions, and storytelling content to highlight brand USP. - Edit and proofread content to maintain brand tone, style, and quality standards. - Stay updated with industry trends, competitors, and consumer behavior in the D2C space. Qualifications Required: - 12 years of experience as a Content Writer, preferably with D2C brands. - Candidates with a background in English Honours or Mass Communication will be preferred. - Strong command of English with excellent writing, editing, and proofreading skills. - Ability to adapt tone and style for different platforms (social, ads, email, website). - A creative thinker with an eye for detail and a passion for storytelling. - Familiarity with SEO and digital marketing best practices is a plus. - A portfolio showcasing past work with D2C brands. If you're excited about redefining the modern Indian kitchen and creating great customer experiences, we encourage you to apply for this role by sending your resume to careers@cuminco.com. Join us in making every kitchen a little warmer, one happy customer at a time.,