6.0 - 10.0 years

0 Lacs

maharashtra

On-site

As a brand strategy leader, you will collaborate closely with the senior leadership team to establish and outline the overall brand communication, content marketing strategy, and tactical execution in alignment with marketing objectives aimed at enhancing brand awareness and driving profitable growth. You will be a visionary leader with a profound understanding of consumers and extensive expertise in product/service lifecycle management. Your key responsibilities will include developing brand strategy and defining the company's annual marketing roadmap across online and offline platforms, with a focus on achieving a significant share of voice and aspiring to become a category leader. You will serve as the brand custodian for all communications and content, encompassing tactical, internal, external, and social media realms by creating a brand marketing playbook and guidelines. Additionally, you will analyze performance metrics, track industry trends, develop audience insights, and gain a comprehensive understanding of the BFSI sector to craft a content communication strategy across various marketing channels. Conducting detailed content analyses and post-mortem assessments to identify optimization opportunities will be a crucial aspect of your role. You will collaborate with internal and external creative teams to communicate content requirements, ensure adherence to brand guidelines, and define target audiences, value propositions, and core benefits to formulate short and long-term brand content strategies. By establishing a cadence for consumer and competition research, as well as brand tracking, you will drive brand growth and engagement. Furthermore, you will liaise with design and media agencies to brief campaigns, monitor execution quality, and manage the brand portfolio budget effectively. Developing monthly, quarterly, and annual plans to monitor budget compliance and drive top-line and bottom-line growth will be essential. You will oversee the agency network and in-house team to ensure the efficient execution of brand strategies across various mediums. Your role will also involve planning and executing branding initiatives, ATL and BTL activities, setting and monitoring team goals, identifying opportunities for market expansion, and monitoring competition activities to drive business growth effectively. To excel in this position, you should possess a marketing or business administration degree, an MBA with a minimum of 6 years of relevant experience, a strong understanding of consumer journeys, a blend of creativity and analytics, and prior team leadership experience. Your ability to foster teamwork, negotiate with cross-functional teams, and develop communication strategies to achieve business KPIs will be critical for success in this role.,

Posted 5 days ago

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