Research and Analytics Intern Thrillophilia.com

0.0 - 4.0 years

0 Lacs

jaipur, rajasthan

On-site

As a Research and Analytics Intern at our Jaipur location, you will have the opportunity to be involved in various tasks focused on competition research, market research, data analysis, and reporting for a duration of 3-6 months. Your main responsibilities will include conducting competition research and benchmarking activities by identifying and monitoring key competitors in the travel experience sector. You will be required to analyze competitor offerings, pricing, user experience, and positioning to build benchmarking dashboards for internal reference and strategic insights. In addition, you will be conducting qualitative and quantitative market research to identify travel trends, emerging destinations, and customer behavior. Your role will involve preparing reports on macro and micro travel market dynamics and providing data-backed insights to support product and marketing teams. You will also be responsible for analyzing performance data from internal tools and third-party sources, structuring and visualizing key insights using Excel, Google Sheets, or BI tools, and assisting in preparing presentations and reports for stakeholders. To excel in this role, you should possess a strong analytical mindset and research orientation, proficiency in Excel/Google Sheets, excellent communication and presentation skills, and a keen interest in the travel industry and digital trends. Candidates pursuing or recently completing a degree in Business, Economics, Data Analytics, or related fields are preferred. As part of this internship, you will gain hands-on exposure to business and market analysis in a fast-growing startup environment. You will have the opportunity to contribute to strategic decisions with tangible impact and experience the dynamics of the fast-evolving travel-tech industry. Moreover, you will receive mentorship from seasoned professionals in product, strategy, and marketing, further enhancing your learning experience and skill development.,

Posted 1 week ago

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Lead Brand Strategy equentis

6.0 - 10.0 years

0 Lacs

maharashtra

On-site

As a brand strategy leader, you will collaborate closely with the senior leadership team to establish and outline the overall brand communication, content marketing strategy, and tactical execution in alignment with marketing objectives aimed at enhancing brand awareness and driving profitable growth. You will be a visionary leader with a profound understanding of consumers and extensive expertise in product/service lifecycle management. Your key responsibilities will include developing brand strategy and defining the company's annual marketing roadmap across online and offline platforms, with a focus on achieving a significant share of voice and aspiring to become a category leader. You will serve as the brand custodian for all communications and content, encompassing tactical, internal, external, and social media realms by creating a brand marketing playbook and guidelines. Additionally, you will analyze performance metrics, track industry trends, develop audience insights, and gain a comprehensive understanding of the BFSI sector to craft a content communication strategy across various marketing channels. Conducting detailed content analyses and post-mortem assessments to identify optimization opportunities will be a crucial aspect of your role. You will collaborate with internal and external creative teams to communicate content requirements, ensure adherence to brand guidelines, and define target audiences, value propositions, and core benefits to formulate short and long-term brand content strategies. By establishing a cadence for consumer and competition research, as well as brand tracking, you will drive brand growth and engagement. Furthermore, you will liaise with design and media agencies to brief campaigns, monitor execution quality, and manage the brand portfolio budget effectively. Developing monthly, quarterly, and annual plans to monitor budget compliance and drive top-line and bottom-line growth will be essential. You will oversee the agency network and in-house team to ensure the efficient execution of brand strategies across various mediums. Your role will also involve planning and executing branding initiatives, ATL and BTL activities, setting and monitoring team goals, identifying opportunities for market expansion, and monitoring competition activities to drive business growth effectively. To excel in this position, you should possess a marketing or business administration degree, an MBA with a minimum of 6 years of relevant experience, a strong understanding of consumer journeys, a blend of creativity and analytics, and prior team leadership experience. Your ability to foster teamwork, negotiate with cross-functional teams, and develop communication strategies to achieve business KPIs will be critical for success in this role.,

Posted 1 month ago

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