Communications Analyst

As an experienced Digital Marketing professional, you will be responsible for driving demand generation strategies to align with corporate goals and revenue targets for our reputed MNC client based in Pune. Your key responsibilities will include: - **Strategic Leadership:** - Architect a holistic demand generation strategy by defining the ideal customer profile, mapping the buyer's journey, and establishing key performance indicators (KPIs) and metrics for success. - **Campaign Orchestration:** - Lead the design, execution, and optimization of end-to-end demand generation campaigns using a diverse channel mix such as paid media, SEO/GEO, content syndication, email marketing, webinars, and account-based marketing (ABM) initiatives. - **Performance & Analytics:** - Own the performance of the demand generation function by implementing robust tracking, analysis, and reporting mechanisms to measure campaign effectiveness and derive actionable insights for leadership and stakeholders. - **Technology & Systems:** - Act as a subject matter expert for the marketing technology stack, specializing in marketing automation platforms (e.g., Marketo, HubSpot, Pardot) with a must-have expertise in HubSpot and CRM systems (e.g., Salesforce) to ensure seamless integration and data hygiene. - **Cross-Functional Alignment:** - Cultivate collaborative relationships with key stakeholders across sales, product marketing, content, and sales operations to optimize lead quality, handoff process, and joint revenue goals. - **Budget & Resource Management:** - Manage the demand generation budget to maximize ROI through data-informed decisions on resource allocation, vendor selection, and media spend. - **Team & Vendor Leadership:** - Lead, mentor, and develop a team of demand generation professionals while managing external agencies and contractors to ensure high-quality deliverables aligned with strategic objectives. Kindly share your CV with the following details to sneh.ne@peoplefy.com if you are interested in this position: - Experience - Current CTC - Expected CTC - Notice Period - Location Thank you for considering this opportunity.,