63 Clevertap Jobs

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the team Unified Payments Interface is an instant real-time payment system developed by NPCI to facilitate inter-bank transactions through mobile phones. Unified Payments Interface (UPI) Team is directly responsible for growth of UPI transactions at Paytm. About the role This role contribute towards improvement in operational efficiency and campaign performance. Responsibilities Own the execution of product marketing campaigns, partner with content team to maintain a communication calendar for products. Drive business volumes through digital campaigns (SMS/Whatsapp) and targeting right set of prospective customers Work closely with the growth and product managers in shaping the Go-to-market strategy of individual product/features. Execute multi-variate experiments to shape up real-time insights on the consumer behavior, create reporting dashboards to keep the leadership updated with key metrics Track campaign level metrics, efficiency, landings etc. on daily basis Work with the creative teams and external agencies to develop marketing assets to support category requirements. Key 1-3 years relevant experience in a consumer internet company A customer-first approach with an innate curiosity to understand our customers Knowledge and previous working experience of marketing automation and attribution tools such Clevertap, Moengage, Branch, or similar tools. Someone who s great at executing things, demonstrates curiosity and strives for constant improvement High attention to detail including precise and effective written & verbal communications and proven ability to manage multiple, competing priorities simultaneously Strong analytical and quantitative skills with the ability to use data and metrics to back up assumptions, recommendations and drive actions Engineering degree is preferred Why join us We aim at bringing half a billion Indians into the mainstream economy, and everyone working here is striving to achieve that goal. Our success is rooted in our people s collective energy and unwavering focus on the customers, and that s how it will always be. We are the largest merchant acquirer in India. Compensation If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants - and we are committed to it. India s largest digital lending story is brewing here. It is your opportunity to be a part of the story!

Overview We are looking for a strategic and hands-on Architect specializing in Real-Time Decisioning(RTD) to lead the design and implementation of intelligent, data-driven customer engagement solutions. With over 9 years of experience, the ideal candidate will bring deep technical expertise in real-time decision-making platforms and marketing technologies to drive personalization, automation, and optimized customer experiences across digital channels. The main purpose of the role is to provide architectural design governance and technical leadership, develop and deliver customized solutions within the Real Time Decisioning (RTD) platforms to support critical business functions, and meet project Responsibilities Design and implement Real-Time Decisioning initiatives to support next-best-action strategies across web, mobile, email, and contact center touchpoints. Translate business goals into decisioning logic, data models, and integration strategies. Work with RTD Business Analyst, Sector Product Owner, Sector IT, and Marketing teams to transform new requirements into best practice-led technical design. Design and implement real-time personalization use cases using Salesforce Marketing Cloud Personalization(MCP) or Interaction Studio, CleverTap capabilities (triggers, campaigns, decisions, and Einstein). Work directly with stakeholders to design/govern highly usable, scalable, extensible, and maintainable Salesforce solutions. Define and implement data integrations between Salesforce Marketing Cloud, CDP, CRM, and other platforms. Deal with ambiguous problems, take responsibility for finding solutions and drive towards simple solutions to complex problems. Troubleshoot key implementation issues and demonstrate the ability to drive to a successful resolution. Use deep business knowledge of RTD to assist with estimation for major new initiatives. Provide oversight to the development team (up to 5 resources) and ensure sound technical delivery of the product Design and implement complex solutions in the personalization of Mobile Apps and Websites, etc Implement integrations with other systems using SDKs and APIs Contribute to RTD CoE building activities by creating reference architectures, common patterns, data models, and re-usable assets that empower our stakeholders to maximize business value using the breadth of the Salesforce solutions available, also harvesting knowledge from existing implementations. Evangelize and educate internal stakeholders about RTD technologies Qualifications Bachelors degree in IT, Computer Science, or equivalent 9-14 plus years of IT experience with at least 5+ years of experience with Real-time decisioning and personalization tools like Marketing Cloud personalization (MCP) or Interaction Studio, CleverTap, etc Strong understanding of customer data models, behavioural analytics, segmentation, and machine learning models. Experience with APIs, real-time event processing, and data pipelines. Familiarity with cloud environments (AWS, Azure, GCP) and data platforms (e.g., Snowflake, BigQuery). Hands-on experience with rules engines, decision tables, and AI-based recommendations. Excellent problem-solving, communication, and stakeholder management skills. Experience developing customer-facing user interfaces with Lightning Components Agile delivery experience, Self-motivated and creative, Good communication and interpersonal skills Experience in providing technical governance on architectural design and leading a development team in a technical capacity Motivated self-starter, able to change directions quickly when priorities shift and quickly think through problems to design and deliver solutions Passion for technology and for learning

Campaign Management - End to End campaigns design & implementation Lead Generation to Lead Conversion Online fulfillment- Nurturing & assisting leads along with the tele-calling teams till closure Developing alliances , new digital channels and online product offerings to generate business Manage online alliances and conduct joint campaigns to increase leads and conversions Co-coordinating with the sales team & increasing the online business Specialized skills in managing the mobile app with marketing & download plans Manage loyalty programs for existing customers Functional Competencies: Sales driven Exposure o the online medium and understanding of the E-commerce channels Agency Management Media Planning Skills, Analytical Skills etc. Google Adwords Certification

About the Role We are seeking a strategic, data-driven, and creatively sharp Retention Lead to own and scale our customer lifecycle marketing and retention efforts. This role is critical in driving engagement, repeat purchases, and reducing churn across our platform. You will be responsible for building personalized customer journeys, spearheading CRM campaigns, and working cross-functionally to boost customer lifetime value and user satisfaction. Key Responsibilities Retention Strategy & Execution Design and implement end-to-end retention strategies including win-back campaigns, dormant user activation, early access initiatives, loyalty efforts, and advocacy-based campaigns. Define full customer journeys across lifecycle stages and identify areas for optimization using marketing analytics and user insights. Develop CRM marketing strategies to boost traffic, repeat purchases, retention, and cross-sell opportunities. Customer Segmentation & Campaign Management Build data-driven segmentation models to personalize communication and target cohorts effectively (new, active, at-risk, dormant, etc.). Conceptualize and execute CRM campaigns across Email, SMS, In-App, and other channels using tools like WebEngage, MoEngage, or Clevertap. Educate and engage users through well-crafted messaging journeys and trigger-based automations. Responsible for quality assurance of all CRM campaigns and ensuring customer experience excellence. Collaboration & Merchandising Alignment Coordinate with product owners, designers, campaign planners, and other stakeholders to execute campaigns aligned with user funnels and marketing objectives. Work closely with marketing, tech, product, ops, and commercial teams to ensure an integrated retention and engagement strategy. Drive platform-level merchandising, campaign visibility, and product discoverability through banners, content, and homepage promotions. Analytics & Reporting Leverage tools like Google Analytics, and CRM dashboards to analyze user behavior, transaction/search patterns, and campaign performance. Design and maintain campaign dashboards and weekly/monthly performance reports. Conduct A/B tests and data-driven experiments to optimize campaign performance. Generate insights and forecasts from customer and sales data to anticipate trends and inform strategy. Customer Engagement Planning Create and maintain monthly event and campaign calendars tailored around user behavior, seasonal trends, and festive events. Devise detailed merchandising communication plans and visibility strategies to boost CTRs and conversions. Understand and optimize on-platform user funnels and landing page experiences to enhance engagement and conversion. Qualifications & Skills 5-8 years proven experience in e-commerce CRM, lifecycle marketing, or retention-focused roles. Proficiency with tools such as WebEngage, MoEngage, Clevertap and Google Analytics Hands-on experience with customer segmentation, funnel optimization, and campaign performance analysis. Working knowledge of online merchandising, campaign planning, and traffic/sales metric tracking. Excellent communication and cross-functional coordination skills. Ability to work in a fast-paced, data-driven, and results-oriented environment. A strong understanding of the retail landscape and customer experience principles.

We are seeking a dynamic Assistant Manager for CRM & Retention to join our Retention Marketing team This role is pivotal in driving innovation and executing data-driven CRM strategies across our portfolio of apps—Tata Cliq, Tata Cliq Luxury, and Tata Cliq Beauty The ideal candidate will combine strong marketing acumen with technical expertise to deploy innovative retention strategies and optimize communication channels such as push notifications, SMS, WhatsApp, in-app notifications, and email In this role, you will be responsible for driving new customer engagement tactics, improving existing campaigns, and collaborating with cross-functional teams to enhance our CRM platform’s capabilities to meet ambitious revenue and retention targets Key Responsibilities: Innovative Marketing Strategies: Lead and implement cutting-edge CRM strategies that enhance customer engagement across multiple digital channels (Push Notifications, SMS, WhatsApp, In-App notifications, Email). Channel Optimization & Innovation: Explore new technologies, integrate advanced features (e.g., colored background push notifications, rich SMS, dynamic recommendations), and optimize cross-sell/upsell journeys to improve engagement and conversion rates. Collaboration with Tech Teams: Work closely with the tech and product teams to create new campaign triggers, manage data requirements, and implement system upgrades. CRM Platform Ownership: Manage the CRM platform’s performance, ensuring data integrity, tool capability, and overall sustainability. Continuously look for improvements in workflows, journeys, and tools. Campaign Development & Execution: Develop and execute innovative campaigns and customer journeys designed to increase Click-Through Rates and Conversion Rates. Benchmarking & Research: Stay ahead of industry trends by conducting primary and secondary research, benchmarking best practices, and applying insights to improve CRM efforts at Tata Cliq. Analytics & Reporting: Track KPIs, measure the success of CRM campaigns, and evaluate the impact of new initiatives. Provide actionable insights to optimize performance across campaigns. Stakeholder Management: Build strong relationships with cross-functional teams (Tech, Product, Third-Party Vendors) to ensure alignment and smooth execution of CRM initiatives. Requirements: 2-3 years of experience in CRM, Retention Marketing, or Analytics. Hands-on experience with CRM tools such as CleverTap, WebEngage, MoEngage, Netcore, AppsFlyer, HubSpot, or similar platforms. Strong understanding of campaign delivery processes and the ability to interpret campaign data to drive actionable insights. Proven track record of successfully managing and optimizing multi-channel CRM campaigns (Push, SMS, Email, WhatsApp, In-App). Ability to innovate and think outside the box when designing marketing strategies. Strong stakeholder management skills, with the ability to collaborate effectively across teams and negotiate with tech, product, and third-party vendors. Excellent communication skills, with the ability to present complex findings in a clear and actionable manner. Desired Skills: A passion for customer engagement and retention. Knowledge of the latest trends in CRM and digital marketing. Data-driven mindset with a focus on continuous optimization and performance improvement. Familiarity with e-commerce platforms and digital marketing tools.

Will create & manage promotions, programs, & campaigns aimed at retaining, engaging, & monetising users across all our products. Exp on retention, revenue, P&L management Mail- info@a1selectors.com

About PhonePe Group PhonePe is India s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services. Culture At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right environment for you is just one of the things we do. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us! Responsibilities Primary job is to coordinate with product, compliance and engineering teams to ensure smooth functioning of all CRM channels - PN, sms, VMN, email, Push, RCS, in-app banners & WhatsApp campaigns. Own the business relation with channel partners for PhonePe platforms - PhonePe, Share.Market, Indus Appstore & Pincode Benchmark our capabilities and performance against third party tools and companies globally and share learnings with internal teams Collaborate with product development teams to chart a product roadmap in line with business expectations Work on automating repetitive campaigns with tech ops and CRM ops team. Design workflows, triggers, and alerts to minimize manual tasks Develop and present reports on merchandising and CRM performance to stakeholders. Track and measure campaign effectiveness to maximize ROI, delivery & conversions Collaborate with cross-functional teams to create targeted marketing campaigns and promotions Required Experience & Skill set: Engineering/MBA degree from a Tier 1/2 college Proven experience (3+ years) in CRM (or related field such as Martech) in a consumer tech company Should have worked on one of the CRM platforms like Clevertap, Moengage etc. Basic understanding of how data engineering, analytical queries & product teams work in a tech company is a must. Strong analytical ability and logical reasoning Proficiency in Excel, Google Sheets, Slides, and Docs. PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles) Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog . Life at PhonePe PhonePe in the news

This is a critical role for a well-established Data Care SaaS Business, with 30+ years of history. You will be working with senior stakeholders to enlarge & maintain customer base to increase renewal business, by delivering first class retention strategy like customer loyalty program to reduce churn, grow MRR (monthly recurring revenue), communication ,deals & promotion. Upselling & cross selling program. This is an end-to-end role, both with strategic and implementation. You will be utilizing your experience not exclusively for the subscription business but to work and improve our E- commerce platforms. Key Deliverables: You will be driving Annual Recurring Revenue (ARR) & Monthly Recurring Revenue (MRR) growth for Data Care Program (DIY Software) You will responsible for increasing the Life-Time Value of the Customer Managing Customer Life-cycle management after sales Create a system and process to identify customers who have high potential of churn,up-sell, and down-sell. Work with marketing to design and implement campaigns to educate our customers to minimize churn You will be responsible to increase the Average Revenue per User (ARPU) everyyear, thus increasing the net ARR growth. You will be responsible for setting & managing the Products on all our E-commerce platform. Key Skills : Demonstrable evidence of ability to make things happen in a cross functional matrix environment Numerate and Articulate tell the story using data and vice versa Demonstrated experience building strong relationships with key internal and external stakeholders, with experience working cross-functionally to drive results Experience: Total 6 to 8 years of experience with 5+ years of relevant experience, with demonstrated success leading in eCommerce ideally in an International Business environment Working knowledge of GA4 Qualifications : Any Graduate with good Analytical & Technical bend of mind [MBA preferred]

This is a critical role for a well-established Data Care SaaS Business, with 30+ years of history. You will be working with senior stakeholders to enlarge & maintain customer base to increase renewal business, by delivering first class retention strategy like customer loyalty program to reduce churn, grow MRR (monthly recurring revenue), communication ,deals & promotion. Upselling & cross selling program. This is an end-to-end role, both with strategic and implementation. You will be utilizing your experience not exclusively for the subscription business but to work and improve our E- commerce platforms. Key Deliverables: You will be driving Annual Recurring Revenue (ARR) & Monthly Recurring Revenue (MRR) growth for Data Care Program (DIY Software) You will responsible for increasing the Life-Time Value of the Customer Managing Customer Life-cycle management after sales Create a system and process to identify customers who have high potential of churn,up-sell, and down-sell. Work with marketing to design and implement campaigns to educate our customers to minimize churn You will be responsible to increase the Average Revenue per User (ARPU) everyyear, thus increasing the net ARR growth. You will be responsible for setting & managing the Products on all our E-commerce platform. Key Skills : Demonstrable evidence of ability to make things happen in a cross functional matrix environment Numerate and Articulate tell the story using data and vice versa Demonstrated experience building strong relationships with key internal and external stakeholders, with experience working cross-functionally to drive results Experience: Total 6 to 8 years of experience with 5+ years of relevant experience, with demonstrated success leading in eCommerce ideally in an International Business environment Working knowledge of GA4 Qualifications : Any Graduate with good Analytical & Technical bend of mind [MBA preferred]

Interested candidates share resume to sanjay.behera@thyrocare.com or whatsapp to 8928285213 About the Role: We are looking for a proactive and detail-oriented Executive level employee to join our B2B team and manage communication workflows via platforms such as WhatsApp, SMS, and Push Notifications using Clever Tap and Brand Asset Management for Website and App. This role is ideal for someone who is enthusiastic about marketing automations and wants to build a career in B2B customer communication and engagement. Key Responsibilities: Assist in the execution of campaigns via WhatsApp, SMS, Push Notifications, In-App messages, etc., through the CleverTap platform. Set up and schedule one-time, recurring, and triggered communications based on business needs. Coordinate with internal teams to gather content, audience segments, and campaign requirements. Optimize creative assets for best performance on various devices and screen sizes, ensuring high visual quality and load efficiency on both the app and website. Monitor campaign performance and assist in generating basic reports. Ensure timely delivery and accuracy of all outgoing communications. Conduct basic QA of messages to ensure grammar, formatting, and targeting accuracy. Maintain logs and documentation of campaign executions. Requirements: Bachelors degree & Digital Marketing Knowledge. Strong analytical skills. Basic understanding of digital platforms, mobile apps, or customer communication tools. Good written communication and organizational skills. Ability to work independently and in collaboration with cross-functional teams.

Roles & responsibilities: Set up & optimize nurturing campaigns for new & existing users through CRM channels like in-App merchandising/Push Notification email/WhatsApp/SMS/website etc. Build, execute & optimize user journeys for user-driven actions and user profiles. Coordinating with the creative & marketing team to build assets & content for lead nurturing across different channels. Implement in-app campaigns and share insights and data for improving those campaigns on a daily basis. Qualifications: 2-6 years experience in lead nurturing campaigns through CRM tools preferably Clevertap Experience in understanding user journeys with an aim of nurturing at different conversion funnel stages In-depth understanding of using new & existing features on Clevertap Go-getter attitude to own leveraging content for the program across channels Ability to work in close coordination with senior management on critical time-sensitive business initiatives. Market intelligence around best practices & current trends. Excellent communication and presentation skillsRole & responsibilities Thanks and Regards, Shweta Rawat [HIDDEN TEXT] Website:www.mounttalent.com

Email Marketing Trainee will learn &support the creation of campaigns, list management, targeting&performance tracking.Assist in executing strategies to boost client engagement, work with cross-functional teams&stay updated on email marketing trends Required Candidate profile Bachelor’s in Marketing or related field, strong interest in email marketing, good communication skills,basic marketing knowledge,team player,quick learner,adaptable to new tools and tech

ABOUT / SAADAA We are a direct-to-consumer (D2C) lifestyle brand. Our vision is to advocate the / SAADAA way of living and make / BETTER basics for everyone. #RAHOSAADAA #PEHNOSAADAA In the top 1% of Shopify stores in India, we have been bootstrapped and profitable with industry-leading benchmarks. We have grown from a 100-square-foot garage to a 150+-person team within 4 years. WHAT ARE WE LOOKING FOR? Join us at / SAADAA and play a key role in strengthening our customer engagement and retention efforts. WHAT WILL YOU BE RESPONSIBLE FOR? Assist in executing customer retention and engagement strategies across various channels such as email, SMS, WhatsApp, and push notifications. Support the creation of personalized customer communication based on user segmentation and behavior. Analyze customer data to identify trends, pain points, and opportunities to improve retention. Work closely with the marketing and creative teams to develop content for retention campaigns. Monitor and track campaign performance, reporting key metrics and insights. Help optimize the customer journey by collaborating with product and tech teams to reduce friction and enhance user experience. Stay updated on industry trends and best practices in retention marketing. WHO YOU ARE? 0-3 years of experience in a retention marketing or CRM role, preferably in a D2C environment. Basic understanding of Customer Data Platforms (CDPs) such as WebEngage, CleverTap, or MoEngage. Familiarity with email marketing, push notifications, and customer segmentation. Proficiency in Excel and a data-driven mindset for analyzing retention metrics. Strong communication skills and an eye for detail. A proactive learner with a problem-solving attitude. WHY BE A PART OF / SAADAA? Do you feel out of place in a world full of unnecessary complexities? Do you find joy in little things? Are you an avid reader with a curiosity for understanding how things work and how we got here? Do you believe life is simple and people around you are focusing on the wrong things? Are you excited by the idea of learning new things or solving problems with the simplest solutions? If the answer to all the above questions is yes, you are in the right place. The world is full of unnecessary complexities, & we, as humans, do not understand the burden of unconscious consumption. We at / SAADAA believe simplicity with better basics is the way to live a fulfilling life. WHAT DO WE OFFER? A team of empathetic problem-solvers The Right Compensation A clear growth path within the marketing team An opportunity to drive meaning with products A culture of continuous learning Freedom: freedom to explore, fail, and learn

- As a Strategic Retention Specialist in our dynamic Direct-to-Consumer (D2C) company, you will play a pivotal role in enhancing customer loyalty and maximizing customer lifetime value. Your responsibilities will encompass creating and executing strategies to retain and engage customers, ultimately contributing to the growth and success of our brand. Key Responsibilities : - Manage the company's retention strategy to effectively improve the cohorts performance and LTV - Ensure strategies for building customer relationships as well as for driving repeats for the business - Be responsible for converting registered not-bought customers - Being responsible for effective communications measured via data-oriented approach Loyalty Programs : - Develop and manage customer loyalty programs to incentivize repeat purchases and brand advocacy. - Monitor and assess the effectiveness of loyalty initiatives. Communication and Messaging : - Craft compelling and relevant messaging to keep customers informed, engaged, and excited about our products and brand. - Utilize various communication channels, including email, social media, and in-app messaging. Performance Metrics : - Establish key performance indicators (KPIs) for measuring the success of retention initiatives. - Regularly report on the performance of retention programs and recommend adjustments as needed. Skills and Qualifications : - Expertise in using tools like Clever Tap - Data-orientation and professionalism in work ethic - Proven experience in a retention-focused role within the D2C or e-commerce industry. - Strong analytical skills with the ability to interpret data and make strategic recommendations. - Excellent communication and collaboration skills. - Familiarity with CRM tools and customer segmentation strategies. - Understanding of cohorts and retention metrics - A creative mindset with an understanding of customer behavior and preferences. Work model : Hybrid, twice a week work from office (Co-working spaces)

We are looking for an experienced and driven Performance Marketing Lead to lead the growth function at STAGE and drive STAGE's customer acquisition. You will drive these metrics through (i) collaborating with the product team to improve the subscription and payment experience for customers (ii) working with the marketing team to design and execute bespoke marketing programs, and (iii) influencing the strategies of STAGE's product, content and marketing teams. This is a highly matrixed role, requiring you to effectively influence other department heads and senior leaders in order to impact your area of accountability. To be successful, you will need to combine sharp business acumen, crystal clear strategic vision, deep understanding of the priorities of other teams, persuasive written and spoken communication, robust backbone to drive commitment in the face of resource constraints, and sound judgment on when to escalate. What would you do ? - Own the paid media channels Meta, Google etc and deliver monthly targets on customer acquisition with the CAC objectives - Work with different stakeholders to create compelling communication and best in class collateral development - Iterate with Creatives and messaging etc to drive efficient CACs and high CVRs - Manage team of 3-4 marketing managers/analysts, invest in their upskilling and career growth - Lead and manage all digital campaigns - from ideation to planning to optimization and performance analysis. - Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact - Manage the marketing budget to achieve monthly and annual customer acquisition targets. - Oversee and direct paid advertising campaigns across various digital channels, including social media, search engines, and programmatic advertising. - Continuously monitor and optimize ad campaigns to achieve and exceed key performance indicators (KPIs), such as ROAS and CAC. - Analyze campaign performance data and provide actionable insights to improve ROI and drive efficiency. - Lead A/B testing and experimentation with new ad creatives, copy, and targeting options to maintain a competitive edge. - Collaborate closely with the content, marketing, and data analytics teams to ensure alignment with content releases, promotions, and data-driven decision-making. - Stay at the forefront of industry trends, emerging advertising technologies, and competitor strategies to adapt and innovate as needed. - Lead and manage all SEO/ASO initiatives to keep organic mix high and blended CAC in control You should apply if you have : - 6 - 9 years experience in performance marketing. - Bachelor's degree in Engineering, Master's degree is preferred. - Strong digital marketing skills across performance and brand marketing including search, content and social. - Proven track record building SEO, Content Marketing strategy from scratch - Thorough understanding and hands on experience of online marketing, audience targeting/segmentation, Web Analytics tools like Google Analytics, Appsflyer, Metabase, Clevertap etc. - Detail-oriented, with excellent analytical and problem-solving skills. Strong communication skills. - Strong analytical skills with the ability to interpret data, generate insights, and drive actionable recommendations. - Creative thinking and strategic mindset with a customer-centric approach. - Excellent communication, project management, and team collaboration skills

Assistant Product Marketing / Growth Manager (3-4 Years Experience, 2 Vacancies) At Fatakpay, we are building a financial super app for the underserved workforce, providing instant loans, insurance, and gold investments. A key focus for us is retaining users, improving engagement, and increasing repeat transactions through data-driven marketing strategies. We are looking for Assistant Product Marketing / Growth Managers who are hands-on executioners in running omnichannel retention campaigns across push notifications, SMS, WhatsApp, email, and web notifications. This is an Individual Contributor (IC) role focused on campaign execution, analytics, and increasing user loyalty. Role Overview: The Assistant Product Marketing / Growth Manager will be responsible for executing retention marketing strategies by leveraging marketing automation platforms like WebEngage, Netcore, and MoEngage. This individual will track user engagement, optimize marketing funnels, and improve first-party data collection for personalized outreach. Key Responsibilities: - Plan, execute, and optimize omnichannel retention campaigns (push, email, WhatsApp, SMS, web notifications). - Track and analyze conversion rates, open rates, CTRs, CR%, and reachability across channels. - Work on user segmentation and behavioral targeting to improve campaign effectiveness. - Enhance first-party data by implementing user attribute grooming strategies and website on-site surveys. - Identify and track active vs. inactive users and implement reactivation strategies. - Collaborate with the product and tech teams to design automated marketing journeys. - Manage marketing automation tools like WebEngage, MoEngage, and Netcore. - Optimize campaigns through A/B testing and performance analysis. Core KPIs for Success: - Increased repeat transactions and user retention. - Higher engagement rates across marketing channels. - Improved conversion rates from registered users to active borrowers. - Better first-party data collection and enriched user segmentation. - Effective use of automation tools to reduce manual execution time. Who You Are: - 3-4 years of experience in product marketing, retention marketing, or lifecycle marketing. - Hands-on experience in marketing automation tools (WebEngage, MoEngage, Netcore, CleverTap). - Strong execution skills in running SMS, push, email, and WhatsApp campaigns. - Experience in analyzing campaign performance metrics and optimizing marketing funnels. - Strong analytical mindset with a passion for user behavior tracking and engagement strategies. - Experience in fintech or consumer-tech companies is a plus. Locations : Mumbai, Delhi / NCR, Bengaluru , Kolkata, Chennai, Hyderabad, Ahmedabad, Pune

- We are looking for Assistant Product Marketing / Growth Managers who are hands-on executioners in running omnichannel retention campaigns across push notifications, SMS, WhatsApp, email, and web notifications. - This is an Individual Contributor (IC) role focused on campaign execution, analytics, and increasing user loyalty. Role Overview: - The Assistant Product Marketing / Growth Manager will be responsible for executing retention marketing strategies by leveraging marketing automation platforms like WebEngage, Netcore, and MoEngage. - This individual will track user engagement, optimize marketing funnels, and improve first-party data collection for personalized outreach. Key Responsibilities: - Plan, execute, and optimize omnichannel retention campaigns (push, email, WhatsApp, SMS, web notifications). Track and analyze conversion rates, open rates, CTRs, CR%, and reachability across channels. - Work on user segmentation and behavioral targeting to improve campaign effectiveness. Enhance first-party data by implementing user attribute grooming strategies and website on site surveys. - Identify and track active vs. inactive users and implement reactivation strategies. Collaborate with the product and tech teams to design automated marketing journeys. - Manage marketing automation tools like WebEngage, MoEngage, and Netcore. Optimize campaigns through A/B testing and performance analysis. Core KPIs for Success. Increased repeat transactions and user retention. - Higher engagement rates across marketing channels. Improved conversion rates from registered users to active borrowers. - Better first-party data collection and enriched user segmentation. Effective use of automation tools to reduce manual execution time. Who You Are: - 2-4 years of experience in product marketing, retention marketing, or lifecycle marketing. - Hands-on experience in marketing automation tools (WebEngage, MoEngage, Netcore, CleverTap). Strong execution skills in running SMS, push, email, and WhatsApp campaigns. - Experience in analyzing campaign performance metrics and optimizing marketing funnels. - Strong analytical mindset with a passion for user behavior tracking and engagement strategies. - Experience in fintech or consumer-tech companies is a plus. If you're an expert in retention marketing and love execution-heavy roles, apply now! Location-Delhi NCR,Bangalore,Chennai,Pune,Kolkata,Ahmedabad,Mumbai,Hyderabad

We are on the lookout for smart, hardworking, go-getters who thrive in a fast-paced environment that requires a high degree of personal accountability, initiative and follow-through. You should have a passion for our product, an eagerness to learn and a strong commitment to serving our growing customer base. The candidate will execute the Customer Retention Strategies and will be responsible for improving the overall experience for users in an effort to maximize user retention, engagement and monetization. Job description - Responsible for program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements. - Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software - Understand and evaluate campaign metrics and distribute campaign performance to the marketing team. - Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously. - Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards - Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth Pre-requisites: - 3+ years of Marketing Automation experience with Clevertap / MO engage / or similar automation tools. - Proficiency in Google Analytics - Expert knowledge of database management concepts and best practices - Must have superior communication skills, both written and verbal. What's in it for you? - Immense growth, continuous learning - Work with some of the most innovative brains - Open culture where your creative bug gets activated

Execute targeted campaigns via Email, WhatsApp, SMS, etc., using tools like MoEngage/Clevertap. Analyze CTRs, conversions, manage cohorts, run A/B tests, and coordinate across product categories to drive personalized, data-driven communication.

Key Responsibilities: As a Lead Product Manager, you will be responsible for: Defining and owning the product roadmap, prioritizing features and initiatives based on customer needs, business goals, competitive analysis, and data-driven decision-making. Working closely with engineering, design, and other cross functional teams to bring new products and features to market. Empowering your team by giving context, setting direction and building alignment across stakeholders. Measuring and tracking the performance of products and features, and make necessary adjustments to improve results. Working closely with the marketing team to ensure the successful acquisition and retention of users for the product. Being the spokesperson of the product and create awareness and understanding of the product among target customers and stakeholders. Key Requirements: 8+ years of experience in a product management role in a fast-growing startup. Strong domain knowledge of capital markets, Indian stock markets, trading, and investing. Deep understanding of product lifecycle management, product analytics, and data-driven decision-making. Experience using analytic platforms such as Google Analytics, Clevertap etc. Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams effectively. Excellent strategic thinking and problem-solving skills. Ability to work independently and as part of a team.

- As a Strategic Retention Specialist in our dynamic Direct-to-Consumer (D2C) company, you will play a pivotal role in enhancing customer loyalty and maximizing customer lifetime value. Your responsibilities will encompass creating and executing strategies to retain and engage customers, ultimately contributing to the growth and success of our brand. Key Responsibilities : - Manage the company's retention strategy to effectively improve the cohorts performance and LTV - Ensure strategies for building customer relationships as well as for driving repeats for the business - Be responsible for converting registered not-bought customers - Being responsible for effective communications measured via data-oriented approach Loyalty Programs : - Develop and manage customer loyalty programs to incentivize repeat purchases and brand advocacy. - Monitor and assess the effectiveness of loyalty initiatives. Communication and Messaging : - Craft compelling and relevant messaging to keep customers informed, engaged, and excited about our products and brand. - Utilize various communication channels, including email, social media, and in-app messaging. Performance Metrics : - Establish key performance indicators (KPIs) for measuring the success of retention initiatives. - Regularly report on the performance of retention programs and recommend adjustments as needed. Skills and Qualifications : - Expertise in using tools like Clever Tap - Data-orientation and professionalism in work ethic - Proven experience in a retention-focused role within the D2C or e-commerce industry. - Strong analytical skills with the ability to interpret data and make strategic recommendations. - Excellent communication and collaboration skills. - Familiarity with CRM tools and customer segmentation strategies. - Understanding of cohorts and retention metrics - A creative mindset with an understanding of customer behavior and preferences. How to Apply : - If you are passionate about fostering customer loyalty and have a proven track record in retention management, we'd love to hear from you! Please submit your resume and a cover letter - Join us in building lasting connections with our customers and driving the success of our D2C brand! #RetentionManager #D2C #CustomerLoyalty Location Mumbai only Industry Ecommerce/D2C startup only Work model Hybrid, twice a week work from office (Co-working spaces) This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

About Us : Started in 2019, STAGE is India's Premier Entertainment Platform in regional cultures known for producing premium quality content in regional languages to reinforce, protect and validate people's sense of identity for their culture and heritage. We currently focus on Haryanvi, Rajasthani and Bhojpuri dialects. Our mobile apps have 15 Mn+ downloads and 4 Mn+ paying customers globally. That makes STAGE the biggest media platform in these regions. Job Summary : We are looking for an experienced and driven Head of Performance Marketing to lead the growth function at STAGE and drive STAGE's customer acquisition journey. You will drive these metrics through (i) collaborating with the product team to improve the subscription and payment experience for customers (ii) working with the marketing team to design and execute bespoke marketing programs, and (iii) influencing the strategies of STAGE's product, content and marketing teams. This is a highly matrixed role, requiring you to effectively influence other department heads and senior leaders in order to impact your area of accountability. To be successful, you will need to combine sharp business acumen, crystal clear strategic vision, deep understanding of the priorities of other teams, persuasive written and spoken communication, robust backbone to drive commitment in the face of resource constraints, and sound judgment on when to escalate.What would you do - Define the overarching strategy for user acquisition in our current markets - Haryanvi, Rajasthani, Bhojpuri- and future markets- Own the paid media channels Meta, Google etc and deliver monthly growth targets on customer acquisition with CAC guardrails- Manage and mentor performance marketing leads for Haryanvi, Rajasthani & Bhojpuri and build out a high-performing team capable of scaling marketing efforts across geographies. - Work with different stakeholders to create compelling communications and best in class collateral development- Iterate on creatives and messaging etc to drive efficient CACs and high CVRs- Lead and manage all digital campaigns - from ideation to planning to optimization and performance analysis- Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact. Leverage insights to optimize campaigns and improve audience engagement.- Manage the marketing budget to achieve monthly and annual customer acquisition targets- Analyze campaign performance data and provide actionable insights to improve ROI and drive efficiency. Continuously monitor and optimize ad campaigns to achieve and exceed key performance indicators (KPIs), such as ROAS and CAC.- Lead A/B testing and experimentation with new ad creatives, copy, and targeting options to maintain a competitive edge.- Collaborate closely with the content, marketing, and data analytics teams to ensure alignment with content releases, promotions, and data-driven decision-making.- Stay at the forefront of industry trends, emerging advertising technologies, and competitor strategies to adapt and innovate as needed.- Lead and manage all SEO/ASO initiatives to keep organic mix high and blended CAC in controlYou should apply if you have :- 6 - 9 years experience in performance marketing.- Bachelor's degree in Marketing, Master's degree is preferred.- Comfortable with a high scale, high pace, growth-centric environment. - Strong digital marketing skills across performance and brand marketing including search, content and social. - Thorough understanding and hands-on experience of online marketing, audience targeting/segmentation, web analytics tools like Google Analytics, Appsflyer, Metabase, CleverTap etc. - Detail-oriented, with excellent analytical and problem-solving skills. Strong communication skills. - Strong analytical skills with the ability to interpret data, generate insights, and drive actionable recommendations.- Creative thinking and strategic mindset with a customer-centric approach.- Excellent communication, project management, and team collaboration skills.How is life at STAGEWe're a bunch of highly passionate individuals driven towards creating pride in regional dialects. We're all customer obsessed and treat every problem at STAGE as our own. Working here would instantly make you realize one thingyou are working for a purpose and a mission. Not just in the role you occupy, but everywhere you go.Hard TruthsPushing oneself comes with the role and we realize pushing oneself is hard work, which is why we have an unlimited leave policy reinstating the trust we have in our employees to make the choices in STAGE's best interest while also finding the time to focus on what matters most to them.ApplySaveSaveProInsights

About RoleLead ROI driven CPC and CPA based, Cost-effective, Google Ads/ Meta Ads/ Linkedin Marketing Campaigns for different Indian and International Clients. Responsibilities :- End to end campaign management (From ideation to execution, monitoring, evaluating and optimizing campaign performance to generate results). - Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score and other important account metrics. - Drive campaign optimizations via experiments & new initiatives. - A/B testing ad formats, copies, bidding strategy, channel spend-mix and more. Campaign Analytics: - Measure and report performances of all marketing campaigns against goals. - Research and analyze competitor advertising strategy and tactics. - Collaborate with internal teams to create landing pages and optimize the user experiences. - Optimize the ad copy, landing pages for better results. - Analyse creative performance. - Budget management. - Brainstorm new and creative growth strategies in the digital space and then Plan, Execute and Measure experiments and conversion tests. Job Qualifications and Skill Sets : - Proven 2-5 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC) In-depth knowledge of Google Ads/Meta Ads/ Linkedin. - Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics. - Analytical approach + Data-Driven Thought Process + Optimization mindset. - The ability to think creatively, own things and work independently in a fast-paced environment. - A start-up mentality with a bias to action and the ability to flex in a fast-paced environment. - Competency in Excel and PowerPoint for analysis & presentations. - Excellent communication skills and problem-solving abilities. Previous Experience :- Experience in running large scale App Install campaigns. - Exposure and experience to lead marketing in the Middle East, International Markets. - SEO On-Page and Off-Page SEO optimization levers. - Experience with Analytics and Attribution platforms like Branch, CleverTap. - Experience with Ad. - Exchanges like Vserv, Komli, Tyroo, Affle, Resultrix. - Experience with DSPs like DV-360, In-Mobi, Revx. - Experience with content platforms like Taboola, Outbrain. - Experience with re-marketing platforms like Criteo, Adroll.ApplySaveSaveProInsights

We are looking for an experienced and driven Performance Marketing Lead to lead the growth function at STAGE and drive STAGE's customer acquisition. You will drive these metrics through (i) collaborating with the product team to improve the subscription and payment experience for customers (ii) working with the marketing team to design and execute bespoke marketing programs, and (iii) influencing the strategies of STAGE's product, content and marketing teams. This is a highly matrixed role, requiring you to effectively influence other department heads and senior leaders in order to impact your area of accountability. To be successful, you will need to combine sharp business acumen, crystal clear strategic vision, deep understanding of the priorities of other teams, persuasive written and spoken communication, robust backbone to drive commitment in the face of resource constraints, and sound judgment on when to escalate. What would you do - Own the paid media channels Meta, Google etc and deliver monthly targets on customer acquisition with the CAC objectives - Work with different stakeholders to create compelling communication and best in class collateral development - Iterate with Creatives and messaging etc to drive efficient CACs and high CVRs - Manage team of 3-4 marketing managers/analysts, invest in their upskilling and career growth - Lead and manage all digital campaigns - from ideation to planning to optimization and performance analysis. - Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact - Manage the marketing budget to achieve monthly and annual customer acquisition targets. - Oversee and direct paid advertising campaigns across various digital channels, including social media, search engines, and programmatic advertising. - Continuously monitor and optimize ad campaigns to achieve and exceed key performance indicators (KPIs), such as ROAS and CAC. - Analyze campaign performance data and provide actionable insights to improve ROI and drive efficiency. - Lead A/B testing and experimentation with new ad creatives, copy, and targeting options to maintain a competitive edge. - Collaborate closely with the content, marketing, and data analytics teams to ensure alignment with content releases, promotions, and data-driven decision-making. - Stay at the forefront of industry trends, emerging advertising technologies, and competitor strategies to adapt and innovate as needed. - Lead and manage all SEO/ASO initiatives to keep organic mix high and blended CAC in control You should apply if you have - 6 - 9 years experience in performance marketing. - Bachelor's degree in Engineering, Master's degree is preferred. - Strong digital marketing skills across performance and brand marketing including search, content and social. - Proven track record building SEO, Content Marketing strategy from scratch - Thorough understanding and hands on experience of online marketing, audience targeting/segmentation, Web Analytics tools like Google Analytics, Appsflyer, Metabase, Clevertap etc.- Detail-oriented, with excellent analytical and problem-solving skills. Strong communication skills. - Strong analytical skills with the ability to interpret data, generate insights, and drive actionable recommendations. - Creative thinking and strategic mindset with a customer-centric approach. - Excellent communication, project management, and team collaboration skillsApplySaveSaveProInsights

Responsibilities: - Maintain and execute email marketing calendar for clients assigned, including ideation and concept campaigns, segmenting lists, deploying campaigns, and reporting results. - Diligently the following checklist to ensure the campaigns are delivered right and are result driven concept and test email templates for campaigns using. - Create, execute and analyze A/B test plans to improve campaign performance and conversion rates including all metrics. - Manage ongoing reporting for launched campaigns on all direct marketing channels. - Assist in marketing automation campaigns, retargeting ads and creating journeys. - Collaborate with tech and product teams to design and develop new assets for each touchpoint of the customer journey. - Work on marketing automation tools to manage customer lifecycle and enhance customer experience. - Manage business metrics on a daily, weekly and monthly reporting basis. - Manage stakeholders across the organisation to bring efficiency in driving business. Requirements:- Minimum 4+ years of experience setting up campaigns for product marketing.- Worked on marketing automation tools like clevertap, webengage or moengage.- A technology savvy marketer with exposure and capability of problem solving and data analysis.- Understanding direct marketing channels like Email, WhatsApp, SMS, Notifications etc.- MBA preferred.- Understanding user behaviour and using data to create customer segmentation and user personas.- Experienced in creating customer journeys and visualising product funnels to further optimise journeys and campaigns.ApplySaveSaveProInsights