▪️Design and execute multi-channel marketing strategies to acquire and retain users (students, parents, educators). ▪️Lead performance marketing campaigns across platforms (Google Ads, Facebook, Instagram, YouTube, LinkedIn). ▪️Drive SEO/SEM, content marketing, influencer partnerships, and email automation to generate leads and conversions. ▪️Analyze user behavior and campaign data to optimize conversion funnels and improve ROI. ▪️Collaborate with sales, academic, and product teams to align marketing efforts with business goals. ▪️Manage content creation for blogs, newsletters, social media, and learning resources. ▪️Organize online/offline events like webinars, school partnerships, demo sessions, etc. ▪️Monitor competitor activity and market trends to identify growth opportunities.
▪️Develop and execute strategies to meet enrollment targets for UPSC, PCS, and other government exam courses. ▪️Lead, manage, and mentor a team of telecallers, counselors, and field executives. ▪️Monitor lead generation, follow-ups, conversions, and counseling performance. ▪️Build and maintain strong relationships with students, parents, and educational partners. ▪️Track market trends, competitor activities, and student preferences. ▪️Coordinate with the academic and marketing teams to run campaigns and outreach programs. ▪️Ensure timely and quality responses to all student inquiries. ▪️Prepare and share daily/weekly/monthly performance reports with the management.