Channel Marketing Analyst- Paid Media Programmatic

If you're looking to take your career to the next level, we have a fantastic opportunity that can support your growth.

As the Channel Marketing Analyst- Paid Media Programmatic within our Marketing Team you will be responsible for planning, executing, and optimizing digital advertising campaigns across display, video, CTV, and emerging channels while learning to apply AI- and agentic-driven automation. You are required to be hands on in both manual and automated campaign setup, trafficking, and QA with a focus on building a strong strategic and analytical approach to delivering digital media. Additionally, the role involves preparing detailed reports, ensuring compliance with brand and regulatory standards, and staying current with industry trends and best practices in programmatic advertising.

Job Responsibilities:

• Execute, monitor, and optimize paid media campaigns across programmatic platforms including DV360, The Trade Desk, Amazon DSP, Vistar and others using both manual and automated methods (bulk sheets, API integrations, scripts).
• Collaborate with cross-functional teams to develop and implement campaign strategies that support business goals.
• Analyze campaign performance data, generate insights, interpret AI recommendations, and recommend optimizations and apply the right approach to maximize ROI and achieve KPIs.
• Manage campaign budgets, pacing, and bid strategies to ensure efficient and effective media spend.
• Troubleshoot and resolve campaign delivery or performance issues promptly.
• Scale campaign deployment, bulk updates, reporting automation, workflow improvements, and other projects to maximize existing processes
• Prepare and present regular performance reports, highlighting key metrics, trends, and actionable recommendations.
• Stay current with industry trends, platform updates, and best practices in programmatic advertising.
• Ensure all campaigns comply with brand guidelines, privacy regulations, and platform policies.

Required qualification, capabilities and skills:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2+ years of hands-on experience in paid media and programmatic campaign management.
• Proficiency with DV360, The Trade Desk, Amazon DSP, Vistar, CM360, and other relevant ad tech platforms.
• Strong analytical skills with experience in campaign reporting and data-driven optimization.
• Excellent communication, organizational, multi-tasking, and project management abilities.
• Ability to work both independently and collaboratively in a fast-paced environment.
• High attention to detail and commitment to quality

Preferred qualification, capabilities and skills:

• Experience with additional platforms such as Google Ads, Facebook Ads Manager, or other DSPs.
• Certifications in programmatic platforms (e.g., DV360, The Trade Desk) are a plus.
• Experience with AI copilots, automation dashboards, or campaign setup tools
• Basic understanding of data feeds and how APIs connect to DSPs, ad servers, ad reporting systems
• Familiarity with data visualization tools and advanced Excel skills.