Cannabis social media manager

Role Overview: As a Cannabis Social Media Manager at Passion Farms, your primary responsibility will be to manage the social media presence of the company. This includes creating and implementing content strategies to increase brand engagement. You will be required to develop, curate, and post engaging content, optimize social media channels for audience growth, analyze metrics, and implement best practices for social media marketing. Collaboration with other teams to align content with brand goals and marketing campaigns will be essential. Staying up-to-date with industry trends and social media updates is also a key aspect of this role. Key Responsibilities: - Develop and execute content strategies to enhance brand engagement on social media platforms. - Create engaging and impactful campaigns through strong communication and writing abilities. - Optimize social media channels for audience growth and engagement. - Analyze metrics and implement best practices for social media marketing. - Collaborate with teams to align content with brand goals and marketing campaigns. - Stay current with industry trends and social media updates. Qualifications Required: - Proven skills in Social Media Marketing and Social Media Optimization (SMO). - Strong communication and writing abilities to craft engaging and impactful campaigns. - Experience in developing effective Content Strategies aligned with brand goals. - Familiarity with cannabis industry trends is an advantage but not mandatory. - Proficiency with social media analytics tools and data-driven strategy development is a plus. - Self-motivated, organized, and able to work collaboratively in a fast-paced environment.,