Campaign Management Senior Analyst

Role Overview: As a Campaign Management Senior Analyst at Accenture, you will be a key member of the Marketing Operations team, focusing on planning, executing, tracking, and analyzing direct marketing campaigns. Your role will involve the entire lifecycle of a marketing campaign, from inception to launch to evaluating results. It is crucial to have a good understanding of digital marketing, email marketing, and technologies such as Salesforce CRM, Salesforce Automation Studio, Google DV360, and Responsys. Additionally, you will be working on Adobe Marketo Engage, a marketing automation software that enables marketers to master digital marketing for engaging customers and prospects. Key Responsibilities: - Plan, execute, track, and analyze direct marketing campaigns - Analyze the effectiveness of marketing campaigns using ROI calculations - Utilize digital marketing tools like Salesforce CRM, Salesforce Automation Studio, Google DV360, and Responsys - Work on Adobe Marketo Engage for marketing automation Qualifications Required: - Graduation in any field - Experienced in marketing operations (Note: No additional details about the company were provided in the job description),