Campaign Management Senior Analyst

As a Campaign Management Senior Analyst at Accenture, you will be an integral part of the Marketing Operations team driving the managed services arm of the company. Your role will involve leveraging insights, data, and technology to power clients" businesses by activating and scaling exceptional brand experiences across various digital consumer touchpoints and channels. By overseeing the planning, execution, tracking, and analysis of direct marketing campaigns, you will play a crucial role in boosting marketing efficiency and effectiveness to drive growth. Your responsibilities will encompass the entire lifecycle of marketing campaigns, from conception to launch and post-launch evaluation. You will be accountable for assessing the impact of marketing initiatives through ROI calculations. A solid grasp of digital marketing, email marketing, and proficiency in technologies such as Salesforce CRM, Salesforce Automation Studio, Google DV360, and Responsys will be essential for success in this role. Additionally, your expertise in Adobe Marketo Engage, a marketing automation software, will enable you to master digital marketing strategies to engage customers and prospects effectively. To excel in this position, you should possess the following qualities: - Proficiency in Adobe Marketo Engage - Adaptability and flexibility - Ability to perform effectively under pressure - Strong problem-solving skills - Detail-oriented approach - Capability to build and maintain robust client relationships In this role, you will primarily tackle routine challenges by referring to established guidelines and precedents. Your interactions will mainly be within your team and with your direct supervisor. You can expect detailed guidance on daily tasks and comprehensive instructions on new assignments. The decisions you make will impact your individual work within a focused scope as part of a team. Please be aware that this role may require you to work in rotational shifts. If you are an experienced professional with a background in Marketing Operations and a passion for delivering cutting-edge marketing services, we invite you to join our team at Accenture and contribute to driving marketing-led growth for our clients across diverse industries.,