Business Development Executive (BDE)

Business Development Executive (Lead Qualifier)
My Toichoi Pvt Ltd (My Indian Things)

Department: Sales / Business Development
Reports to: Business Development Manager or Sales Head
Location: Bangalore , office-based (confirm)
Employment type: Full-time
Experience: 2-5 years
Working days/hours: 6 days, 10:00-19:00
Salary: Fixed CTC + performance incentives

About the role
We’re hiring a Business Development Executive to be the first point of contact for every incoming lead for our wallpapers, wall designs and themed wall décor for homes, schools and offices. Leads arrive from ads, calls, WhatsApp, Instagram, the website and referrals. You’ll log each one in the ERP within minutes, qualify it on the first call, and route it to the right next step so no genuine lead goes cold.

You’ll work closely with the BDM, Design Consultant, Key Account Manager (KAM), Head of Operations and the Design team. Final commercial terms, custom pricing and negotiation stay with the BDM and Design Consultant.

What you’ll do

• Capture leads: Enter every incoming lead in the ERP within 5-10 minutes with name, phone, location and source, and assign the first stage at the same time.
• Make first contact: Call and message every new lead within 1 hour (3 hours at most). Understand the requirement on the call, confirm it by text, and share portfolio links, past work and catalogues.
• Qualify leads: Ask the six key questions (space, timeline, budget, requirement, wall photos, measurements) and classify each lead as serious, casual or future. Suggest related products where it fits.
• Manage stages: Update the ERP stage after every interaction, set exact follow-up dates and times, and reconnect on time. Move unresponsive leads to the broadcast list after repeated attempts, and record a clear reason for every lost lead.
• Pre-qualify measurements: Check client readiness before any site visit. Explain that measurement is chargeable and send the booking link, or offer a video call within 24 hours to hesitant clients. This reduces unnecessary site visits.
• Coordinate demos and samples: Brief the design team on demo requests, and arrange sample dispatch with the KAM or Head of Operations. Log everything and track delivery.
• Hand over cleanly: Pass qualified leads to the BDM and Design Consultant together on the same day, with complete ERP notes.
• Keep the team informed: Log every major action in the ERP, post milestones in the team group, and maintain the daily Lead Follow-Up Board.

What you’ll be measured on

• Lead entry accuracy and first response time
• Contact success rate and qualified-to-total leads ratio
• Follow-up adherence and stage accuracy
• Measurement readiness accuracy and video-call-to-measurement conversion
• Handover quality, with minimal re-qualification or downstream rework

Targets will be set by your manager.

Who you are
Must-have

• Graduate in any discipline (BBA, BCom, BA or similar preferred)
• 2-5 years in inside sales, tele-calling, lead qualification, customer support or retail sales
• Clear, confident spoken English and Hindi (a regional language is a plus)
• Comfortable making 40+ calls and WhatsApp conversations a day (confirm)
• Working knowledge of a CRM or ERP, Google Sheets or Excel, and WhatsApp Business
• Comfortable with a smartphone and laptop, including video calls (Google Meet, WhatsApp video)

Good-to-have

• Experience selling interiors, home décor, wallpapers, furniture, paint or real estate
• Basic feel for space, design and wall measurements
• Experience with lead sources such as Meta/Instagram ads and website enquiries
• Exposure to B2B buyers such as schools and offices

Skills we value
Asking sharp questions to uncover space, budget, timeline and scope quickly. Telling serious leads from casual ones without losing a genuine buyer. Explaining product quality and pricing honestly. Spotting upsell opportunities. Writing short, complete ERP notes the next person can act on. Managing many leads and dates without missing a call-back.

You’ll thrive here if you are
Fast, responding within the hour every time. Disciplined, because if it isn’t in the ERP, it didn’t happen. Persistent, following up up to 10 times before parking a lead. Accountable, never passing an incomplete lead downstream. A team player who keeps everyone informed. Empathetic, helping clients decide rather than pushing them.

Not part of this role
Negotiating final commercial terms or custom pricing, leading design and scope consultations, running measurement visits, and processing or couriering samples.

What success looks like

• First 30 days: You know the product range, pricing basics, ERP stages and team handoffs. You log every lead within 10 minutes and contact it within the hour.
• By 60 days: You qualify independently with few re-qualification cases, and run measurement pre-qualification and video calls without help.
• By 90 days: You hit your agreed KPI targets, your handovers need no rework, and you contribute upsell opportunities and lost-reason insights.

How to apply
Send your CV and a short note on one sale or customer conversation you’re proud of to [bhushan@myindianthings.com] with the subject “BDE – Lead Qualifier” . Shortlisted candidates will do a role-play call qualifying a sample lead.

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: In person